OWEXX advertising spaces: billboards in Lithuanian cities and on roads

Chosen for both short-term campaigns and for building and maintaining long-term brand visibility, billboards in cities, suburbs and highways are a universal advertising channel that ensures visibility and reach of a large audience.

Out-of-home advertising – a trusted advertising channel

Out-of-home advertising, such as outdoor screens and billboards, is an effective and popular advertising channel among marketing professionals. Audiences view this channel favourably too. For example, nearly half of Gen Z (48%) and Millennials (48%) say they recommend products they saw advertised on advertising screens or billboards. The same is stated by 34% of Gen X respondents. What's more, as many as 54% of Gen Z and 53% of Millennials often search for more information about products or services on their phone after seeing them advertised in this channel (YouGov, 2024).

Out-of-home advertising not only provides visibility and mass audience reach, but also becomes the first touchpoint that encourages further audience action and reinforces the message in other advertising channels.

One of the main advantages is that billboards reach the user organically while they drive their daily routes in the city or travel. The billboard becomes part of the environment it is in, blends into the landscape and at the same time draws attention. A well-chosen billboard location allows brands to be visible and to deliver consistent communication.

OWEXX billboards in Lithuanian cities and on highways, national and regional roads

Larger and smaller cities, highways, national and regional roads, prominent locations and a broad audience – OWEXX billboards ensure the potential for an effective advertising campaign. The extensive billboard network enables consistent communication in different, purposefully selected locations: for example, advertising can be concentrated in a single city or a broader billboard network can be built across different regions and roads.

In some cases it is relevant to reach the residents of a specific city, in others – the passengers of vehicles travelling in a certain direction. A purposefully selected billboard or a combination of them is part of the campaign strategy.

Billboards in cities ensure repeated contact with the ad – here the message is seen by those commuting to and from work and spending time in the city; while billboards on highways enable longer contact during a single trip – the billboard is seen from afar, vehicle passengers have time to read the message, look for more information on their smart devices, and so on.

Billboard design: original ideas and different offer packages

Out-of-home advertising is an advertising medium that has earned consumer trust. And with trust and visibility comes great responsibility – to make proper use of this advertising channel by creating a targeted advertising message.

OWEXX offers not only billboard rental but also advertising creation services – from the initial idea and concept to the ad on the selected billboard or billboards, depending on the client's individual needs. Taking into account goals, expectations, target audience, budget and other aspects, clients are given the opportunity to choose the advertising layout / canvas creation plan best suited to their situation.

For example, those who have an idea and materials and are planning a short-term campaign are offered the MINI plan, while those who want advertising created from concept to final layout are offered the MAXI or PREMIUM plans with advertising idea creation.

Today, consumer attention is one of the most valuable things in the advertising market. Billboards enable reaching a broad and diverse audience and being visible, so the communication that will be delivered is especially important.

OWEXX advertising spaces: a wide choice of advertising channels and effective campaign execution

OWEXX is a company with long-standing market experience that delivers both traditional and new, innovative advertising solutions. OWEXX offers a wide range of advertising services – from the initial creation of the advertising idea and advertising layouts to the rental of various advertising spaces.

A wide choice of advertising spaces – outdoor screens and billboards, advertising on public transport, in business and shopping centres; advertising on radio, television and the internet, and other advertising spaces – ensures effective planning and execution of advertising campaigns across different channels.

More information about OWEXX billboards and other advertising spaces https://www.owexx.com/reklamosplotai/reklamos-plotai/reklamos-stendai