OWEXX LED outdoor screen network: strategic screen locations near shopping and business centres

The value of outdoor advertising is created not only by the screen format or the content of the communication being broadcast – where the ad is seen matters just as much. A screen at the entrance to or exit from a city will capture the attention of an exceptionally broad audience – city and district residents and visitors alike; screens at or near shopping and leisure centres broadcast a visible message to an audience ready to make purchasing decisions, while a bright advertising medium next to business centres can become an effective channel for business-to-business (B2B) communication.

This time the article covers the OWEXX outdoor screen network's screens next to shopping and business centres, and how an advertising message reaches the audience in the right place at the right time.

Advertising on screens near shopping centres: attention and purchasing decisions

The approaches to shopping and leisure centres stand out for their large consumer flows and diverse segments – an audience with purchasing power that is ready to make purchasing decisions – and outdoor screens become an organic part of the environment, broadcasting a message in the right place at the right time.

Consumers heading to shopping locations are also more open to new information – advertising that informs about special offers or promotions, new stores, products, etc. near or next to shopping centres is relevant and useful to the audience.

In a study conducted in the USA, 35% of adults said that after seeing information on an out-of-home advertising channel they searched for the product or service online (on their phone), 20% discussed the advertised brand, and 19% immediately purchased the product or service („YouGov“, 2026).
It is also worth mentioning that the same study found that outdoor screens are the most noticeable out-of-home advertising medium (68% of consumers said so).

The OWEXX LED outdoor screen network has plenty of screens located on the way to shopping centres and near them. For example, the double-sided curved screen (consisting of the „RYO“ and „Klaipėdos g.“ screens) in Panevėžys greets city residents and visitors next to two large shopping and leisure centres – „RYO“ and „Molas“. The triple-sided curved outdoor screen in Kaunas („Molas“, „Girstučio“, „Pramonės pr.“) is not only in the heavy-traffic VI-th fort roundabout but also on the way to the „Molas“ shopping and leisure centre; the „Centras / Senamiestis“ screen is visible to those heading towards „Akropolis“, and the „Urmas“ screen – towards the popular shopping village.

One of the most impressive solutions in the network is the triple-sided curved-design outdoor screen in Vilnius, next to the „Akropolis“ shopping and leisure centre and on the way to the „Ozas“ shopping centre. This screen made up of three screens („Akropolis“, „Nacionalinis stadionas“, „Gelvonų“) with curved edges creates opportunities for impressive and memorable communication.

These are just a few examples from the OWEXX outdoor screen network, which offers an exceptionally wide selection of outdoor screens. Outdoor screens in different city locations allow you to plan both local and large-scale advertising campaigns and to be noticed where the consumer makes purchasing decisions.

Advertising next to business centres: business-to-business communication

The environment of business centres is a zone that is highly favourable and relevant for advertising: large daily flows of company employees, clients, partners and visitors move through it. Outdoor screens at or near business centres and on the way to them are an effective medium for implementing B2B communication. Repeated contact is especially important here – a large part of the audience travels the same routes every day, so advertising on screens helps increase brand recognition, and communication of specific services or products becomes easier to remember.

The OWEXX LED outdoor screen network offers a wide selection of screens located at or near business centres or their districts in various Baltic cities. For example, in Vilnius such screens are „Ukmergės“, „Pašilaičiai“, „Spaudos rūmai“, „Pilaitės prospektas“ and others, as well as a large number of screens on viaducts; in Kaunas – „Baršausko“, „Tunelio“, „Taikos pr.“ and others; there are also screens next to business centres in Klaipėda, Riga, Tallinn and other cities. Such a wide offering makes it possible to choose screens by the desired country, city and specific location, thereby reaching the brand's target audience.

When choosing outdoor screens for a campaign, it's important to evaluate not only their technical specifications or audience size, but also the environment in which the advertising medium operates and the consumer segments it reaches. Purposefully selected outdoor screens are part of a convincing, visible campaign that hits the target.

OWEXX LED outdoor screen network: a wide selection of screens in strategic locations

Want your message to reach your audience and your brand to stay in consumers' memory? Outdoor screens are an effective advertising channel for both short- and long-term campaigns: in a short time, screen advertising reaches a large and broad audience, while long-visible communication in consumers' natural environment boosts brand awareness and recognition.

What's more, out-of-home advertising, and digital out of home advertising in particular, is viewed favourably by consumers – it ranks among the top five most favourably rated advertising channels (Kantar Media Reactions, 2025). And a message in a favourably regarded medium is even more noticeable and even more memorable.

The OWEXX LED outdoor screen network offers a wide selection of outdoor screens across all the Baltic states. These are outdoor screens in strategic city locations that ensure visibility and reach a large audience.

The environment of shopping centres, business districts, high-traffic streets and intersections lets you combine different locations with one another and create visible, effective advertising campaigns.

Be visible and create effective advertising campaigns today with OWEXX https://www.owexx.com/reklamosplotai/reklamos-plotai/lauko-ekranai