Advertising Clip Production with OWEXX: Trends and Creative Solutions

As many as 57% of consumers say they are open to advertising – that's more than half and even 10% more than in 2024 (Kantar Media Reactions 2025 data). Of course, both the choice of advertising channel and a professional, high-quality and persuasive advertising message are the factors that determine the success of an advertising campaign.

Advertising clip trends, artificial intelligence and the importance of professional advertising

Since both consumers and marketing specialists highly value out-of-home advertising channels, including advertising on screens, professional and high-quality advertising in these channels is essential. Whether it's a short-term campaign (for example, information about special offers or promotions) or a long-term advertising campaign – advertising on outdoor screens provides brand trust and authority, so the message being sent is extremely important.

This requires a synthesis of professionalism, quality and creativity. First of all, advertising on an outdoor screen must capture the user's attention within the first few seconds, and the message being sent must be extremely clear. Therefore, in the abundance of creative ideas, the main goal of the advertising and what is intended to be communicated to the audience should not be lost. And if the campaign is planned not only on outdoor screens but also, for example, on television or online – the advertising layout must be adapted to all channels.

It is extremely important to properly leverage the advantages of the chosen advertising channel – outdoor screens are visible every day, to a large audience, in strategic city locations, and the message is on a large screen, so high-quality and creative advertising is the path to campaign success.

The video clip format is one of the most popular advertising forms and, by the way, one of the most effective. For example, more than 90% of Gen Z and Gen Y representatives watch short videos daily (Nuvoodoo data). Although differences can be observed between these generations – Gen Y (millennials) focus on authenticity and storytelling, while Gen Z focuses on trends, depictions of 'real' life, and unfiltered content (Quicktime Production data).

One of the trends – creating advertising using artificial intelligence technologies – somewhat worries consumers (Kantar Media Reactions 2025). As many as 44% of consumers say such advertising annoys them. Nevertheless, AI can also become a great assistant – it is important here that it remains an auxiliary tool rather than the creator of the advertising. According to Kantar data, in 2026 the use of artificial intelligence technologies in advertising will be inevitable.

Nevertheless, alongside this, authenticity and the creation of meaning and value become extremely important – standing out in the abundant flow of information is necessary to establish your brand name in consumers' memory. For example, declared values are extremely important, and these, among other communication channels, often need to be visible in advertising as well.

It is worth taking into account what attracts the attention of the mass audience, but at the same time one should keep in mind one's target audience, the nature of the business itself (product, service) and the tone of communication. After all, one of the trends is authenticity.

OWEXX clip production: professionalism, quality and success stories

OWEXX has accumulated many years of experience in the advertising field – this allows it to make professional, effective decisions that ensure optimal benefit for the client. Following market trends, understanding the target audience, strategic thinking and creativity – OWEXX specialists create visible, successful and memorable campaigns.

The advertising production packages offered by OWEXX are designed for different needs – short-term and long-term, image advertising campaigns, one and many advertising channels, from idea to final result, from a single layout to a comprehensive advertising campaign. These are success stories that have been created for almost 30 years.

Contact the OWEXX team and plan a memorable advertising campaign right now https://www.reklaminiaiplotai.lt/.