Advertising in business centres with OWEXX – a bold message delivered to an attentive audience

We spend a large part of our time away from home, and out-of-home advertising is viewed very favourably by consumers. Advertising in business centres is one such channel, reaching purchasing-power consumers every day and creating opportunities for a memorable message. Repeated exposure, building a connection with the consumer, reaching the target audience and effective communication – advertising spaces in business centres can become part of a successful advertising campaign.

Advertising spaces in business centres – effectiveness and audience

Time spent at the workplace makes up a significant part of the day, and business centres are often more than just a place of work – they house companies offering various services that welcome visitors daily, cafés, bank branches and more. Foot traffic in business centres is high, which ensures advertising visible to a diverse audience. Moreover, by choosing a business centre strategically, you can effectively reach a specific target audience for your brand.

Advertising in business centres is a particularly suitable tool for business-to-business (B2B) communication. It is an opportunity to attract the attention of both the executives and specialists of companies based in business centres and their partners or clients visiting them, to communicate effectively and to open up new collaboration opportunities. After all, standing out in today's information flow is not easy, so choosing the right advertising tools is crucial.

Advertising in business centres is visible every day, regardless of season. It is seen by employees arriving at work, executives, company clients and business partners – this advertising channel reaches an audience with purchasing power. It is not only an opportunity to expand your customer base and increase brand awareness, but also to specifically promote products and services relevant to the users who work or visit here, even encouraging them to buy right away, perhaps during their lunch break. The advertising is seen repeatedly – brands are given the chance to build a connection with potential customers through a constantly visible and memorable message.

Overall, out-of-home advertising is viewed positively by consumers and holds its position in the advertising market. According to a 2023 Kantar study, it ranks among the top five most favourably rated advertising channels across various countries. According to the Out of Home Advertising Association of America (2024), 85% of consumers who saw out-of-home advertising say the content it presented was useful to them.

OWEXX advertising spaces in business centres – an opportunity to reach an attentive consumer

Advertising in business centres is not only advertising that builds trust in a brand, but also an opportunity to connect with an attentive consumer who can give advertising their time. Advertising spaces in business centres – in or next to lifts – are highly visible, do not get lost in the flood of information and, of course, are seen more than once.

This is especially important for business-to-business communication, where the challenge is often to stand out from competitors and attract the attention of people who make business decisions. Advertising in business centres helps reach executives and specialists during their working hours, focused on their work and potentially looking for new collaboration opportunities.

The impact of advertising in a business centre is further enhanced by the specific nature of lift spaces – here, you could say, you meet the consumer almost face to face. They have time to read and understand the information, and a connection is made. It is an opportunity to deliver a clear and bold advertising message, as the small space intensifies the impression of the ad and cuts through some of today's information noise in which the consumer lives and works. Moreover, it may be the first ad seen on arriving at work and the last one on the way home – further increasing the impression and the chance of being remembered.

Business centres are a space for creative, stand-out advertising. The ad message and visuals can be tailored to the business centre or even the lift itself — building a dialogue with the user through humour, rhetorical questions, striking visuals, and delivering a message that is relevant and clear to that specific target audience, and so on. A certain psychological aspect plays a role here too: lift advertising helps ease awkwardness or, if desired, avoid small talk with strangers riding along by reading the information presented in the ads.

Advertising spaces in business centres create a synthesis of a trusted advertising medium, an attentive audience and a space open to creativity, ensuring effective advertising opportunities. All that's left is to properly prepare the ad message you want to send.

OWEXX advertising spaces – the largest supply of advertising spaces in Lithuania

OWEXX advertising spaces are not only memorable advertising that reaches users every day in business centres, but also other advertising spaces in Lithuania and Latvia that ensure visibility and a large audience. Advertising stands in cities, towns and on main roads, outdoor screens, advertising trailers, advertising on and inside public transport, radio and television advertising, indoor screens in shopping centres and medical institutions, advertising at the Vichy water park, Lithuanian airports and other advertising spaces, as well as the creation of advertising clips, tents and campaigns – this means consumer attention, trust, visibility, many years of experience in the advertising market and the highest-quality advertising services.