Advertising spaces in leisure venues: an attentive audience, positive associations and effective advertising

Advertising that reaches consumers at leisure in spaces such as, for example, a water park is especially effective for many reasons. High visitor flows, time spent in leisure areas that gives the chance to see the ad more than once, positive associations that help build a positive corporate image, and a consumer open to new information – this time OWEXX reveals how all of this helps create memorable advertising, connect with the audience, expand the customer base, strengthen their loyalty and increase brand awareness.

Out-of-home advertising and building a connection with the consumer

Out-of-home advertising is generally a channel that consumers view favourably. As a lot of time is spent out of home, the home space is highly protected, so consumers, especially younger generations, increasingly appreciate ads that do not intrude on it. Out-of-home advertising does not interrupt everyday activities but becomes part of them, attracting attention without annoying. What is more, outdoor advertising media have earned consumers' trust, which also increases trust in the advertised products, services and brand. A positively minded consumer is one who is open to new information, and building a connection with the audience leads to successful communication that becomes part of business success.

Detached from everyday worries that often cause people to miss new information, including ads, the consumer is attentive and positively minded – advertising in various leisure spaces offers opportunities for visible and effective advertising. Building a connection with the consumer is crucial to achieving successful communication, so positive associations with the brand and trust in the advertising medium play an important role here. It is worth bearing in mind that in summer and during holidays consumers are more inclined to buy products and services spontaneously, so an advertising message delivered in the right place at the right time becomes an effective tool for expanding the customer base.

Advertising in leisure zones such as a water park also allows you to target an audience that sees the ad more than once. Repetition of advertising is linked to the memorability of the message being sent, and if it is also associated with positive emotions, relaxation and holidays – a memorable and successful advertising campaign becomes within reach.

Advertising at Vichy water park with OWEXX – a large audience and a choice of advertising spaces

Advertising at Vichy water park is a great opportunity to reach an audience that not only has purchasing power but is also open to new information, attentive and positively minded. Vichy water park welcomes more than half a million visitors a year, including Lithuanian residents and guests from various foreign countries. At any one time the water park can host as many as 1,500 visitors enjoying themselves and relaxing, seeing advertising spaces that blend into the exotic water park environment yet draw attention.

TV screens at the ticket offices, the exit and on the second floor of the entertainment complex broadcasting bright and dynamic advertising; billboards in the sauna area, the lobby, by the pool and elsewhere; advertising frames in changing rooms and lockers, stickers in the lobby, on changing room doors, at the entrance and elsewhere; and non-standard advertising spaces such as the ice rink, children's playground, bar or snack bar – these are visible advertising spaces that create positive associations with the brand, combining the advantages of out-of-home advertising, advertising in leisure spaces and high-quality, bright advertising media to create a memorable advertising campaign.

A water park where young people, families and seniors come to have fun and relax – both Vilnius residents and city guests from other Lithuanian cities and foreign countries – is an especially suitable space for advertising various products and services related to tourism, health, entertainment, catering and transport. It is likely that relaxing consumers, having left everyday worries at home, are planning other entertainment or holidays, and having come here from other cities or countries, are interested in where else to visit – restaurants, events, shopping and leisure centres and so on. Therefore, the advertising spaces at Vichy water park provide an opportunity to reach the brand's target audience, which is not only open to new information but is likely even looking for the relevant services or products.

The range of advertising spaces lets you choose the right water park area for the message you want to convey, while the very nature of the water park creates an opportunity to build a positive corporate image and establish long-term relationships with the consumer.

OWEXX advertising spaces – the largest selection of advertising spaces in Lithuania

Quality, professionalism and visibility – these are the advertising spaces OWEXX offers, giving you the chance to create memorable advertising broadcast across various platforms and reaching a large audience. Outdoor screens, advertising stands, advertising in the water park, business centres, airports, medical institutions, advertising trailers, radio and television advertising, public transport advertising and other advertising spaces – all in one place. Professional consultations, high-quality services and a focus on the client – the experienced OWEXX team will propose optimal solutions for an advertising campaign that will leave a lasting impression.