Bold and memorable advertising on outdoor screens – OWEXX ad clips created by professionals

In today's fast-paced, constantly changing world, grabbing attention within seconds is extremely difficult. Outdoor screens are an effective medium for broadcasting dynamic and engaging advertising content, combining technology and creativity and enabling brands, products and services to be presented in an attractive and distinctive way. And creating ad clips for outdoor screens to achieve the optimal effect is a meticulous process that requires strategic planning skills, creativity and technical knowledge. This article covers it all.

Outdoor screen advertising – an attention-grabbing advertising medium

Did you know that we see hundreds of ads and brands every day? But we certainly don't truly notice all of them. Some ads fade away as background noise in our daily activities, others we may switch off in annoyance, but there are also ads we remember – we buy products or services, take advantage of an offered promotion, attend an event, browse the advertised website. What determines which ads stay in our memory?

One factor can be the advertising medium in which the ad is broadcast. Especially if it is viewed favourably by consumers – in this respect, out-of-home advertising remains in one of the leading positions. According to many studies, consumer attention to advertising is one of the key factors determining its effectiveness and directly influencing sales. After all, if an ad goes unnoticed, no matter how good it is, it won't achieve the desired effect. And according to the "Kantar Media Reactions 2023" study, consumer attention to advertising is directly linked to their favourability towards specific advertising media. And, of course, the reverse is true – no attention is given to advertising in media that the consumer consciously tries to ignore.

According to "Magna Global", as many as 71% of consumers say that outdoor advertising is more noticeable than online advertising, and 55% found the message conveyed in outdoor advertising interesting. Knowing these facts and consumers' favourability towards out-of-home advertising tools such as outdoor screens, it comes as no surprise that technology and internet giants like "Amazon", "Google" or "Apple" include outdoor screens in their most important advertising campaigns.

Professional clip creation – high-quality and impactful advertising

From understanding the target audience to creating attractive visuals; from setting clear advertising goals to knowing colours and technical parameters – creating ad clips involves many nuances that need to be considered in order to achieve effective and memorable advertising.

Brands have little time to capture consumer attention – often just a few seconds. Choosing the right advertising medium – both for the brand's image and message and for engaging the target audience – is the first step, but the message itself is also crucial. Visuals, text, logo – everything so that the ad grabs attention, the brand is recognised, and the most important information is understood within seconds.

After glancing at an ad clip on an outdoor screen, the consumer must understand what is being advertised and which brand's ad it is. Not only the advertising idea and the message conveyed are important, but also colours, font, background and even where the logo is placed in the ad clip. Perhaps the right strategy is to ask an intriguing question? Or perhaps the answer is a bold visual? There is no single answer to the question of which ad clip will attract the most attention, so each case is individual. The brand's positioning, the goals set, the target audience and the corporate style must all be taken into account.

That is why professional ad clip creation is so important. Because it requires delving into the situation, knowledge and experience. Today, consumers no longer have time for uninteresting or hard-to-understand advertising. High-quality and creative advertising in a well-chosen medium ensures an excellent result.

Different ad creation plans – for different needs

The goals of advertising campaigns can vary, as can the wishes and needs of each advertiser. That is why OWEXX offers as many as four different ad clip creation packages covering different services.

MINI, MEDI, MAXI and PREMIUM are different ad clip production plans tailored to different client needs. You can choose an ad production plan based on your advertising goal, planned budget, available materials and so on. For example, the MINI ad clip production plan is for those who have a vision and all the necessary materials for the clip but want a professional animator to create the visualisation and adapt the format to the required advertising medium. This ad clip production package is most often chosen when you want to announce discounts, promotions or sales. The PREMIUM plan, meanwhile, is ad clip production from A to Z: the advertising idea and concept, visual solutions, in-depth consultations on the ad's visuals and copy, and an ad clip created by the whole team, usually intended for a long-term advertising campaign.

The ad clips we create can be adapted not only for outdoor screens – at the client's request, the clip format can be adapted for indoor screens in various establishments (shopping centres, medical facilities, the water park, etc.), television, the internet and social networks. A high-quality, professionally produced ad clip means visible advertising across various platforms.

OWEXX advertising production services

OWEXX, with almost 30 years of experience in advertising, offers advertising production services – from logo and corporate identity design to ad clips and banners, from the advertising idea to planning the entire advertising campaign, from advertising on outdoor screens to online display ads.

OWEXX advertising production means quality, creativity, professionalism and choice. Thoughtful solutions tailored to the specific situation, an attention-grabbing advertising message and the highest quality of service.