Creating advertising clips with OWEXX: campaigns that become success stories

Advertising on outdoor screens is a trusted advertising medium that grabs attention and helps build memorable advertising campaigns. OWEXX offers an exceptionally wide selection of outdoor screens, the highest image quality, innovative solutions and professional ad creation services. This time, the article covers what it takes to create a high-quality and impactful ad clip planned for broadcast on outdoor screens.

Advertising clips: what does it take to create memorable advertising on screens?

There is no single ad clip creation formula that works for every campaign. When creating a professional ad clip, the first step is to dig deep into the client's needs, expectations and desired results. So on one hand, clip creation is strategic planning that requires experience; on the other, it is a creative process of constantly seeking ways to make the ad not only professional but also distinctive.

When it comes to ad creation, the company logo and brand style play a truly important role. The logo dictates the ad's colours, while a refined style builds brand recognition, increases awareness and drives even greater advertising effectiveness. Consistency and harmony across all communication channels is a step towards creating successful campaigns.

Other visual decisions in an ad clip depend both on the message you want to send and on the target audience. For example, it is worth paying attention to generational differences here. According to Kantar data, Generation Y (roughly 1980 to 2000, also known as millennials) prefers minimalist, aesthetic advertising visuals — favouring brands that use pastel, "calm" colours in their communication and convey a harmonious image. The later Generation Z (born from 2000 onwards), meanwhile, leans more towards eclectic visual solutions, colour, imperfection and authenticity.

Looking at general advertising market trends, diversity, dynamism and clearly declared values prevail. According to Kantar data (2025), one of the key aspects is sustainability.

The text and visuals of an ad clip should form a harmony that matches the brand's style and tone of communication, while also grabbing attention within the first 3 seconds of the clip. The 3-second rule is universal in advertising; it is the average time in which a viewer decides whether an ad is relevant and interesting to them or not.

When it comes to outdoor screens, it is also worth paying attention to the font sizes of the ad clip text (the text must be clearly visible and easy to read), colour combinations (so the colours are not glaring) and animations (they must be tasteful — the ad clip should not be "overloaded" with them).

OWEXX ad clip creation services: the options available

Every advertising campaign is different, as are each client's needs and expectations. That is why OWEXX offers a choice of different ad clip creation plans, depending on the campaign goal, idea, available materials and budget. The MINI, MEDI, MAXI and PREMIUM plans offer a choice for everyone seeking an attention-grabbing, impactful and memorable advertising campaign.

Advertising aimed at the target audience, high-quality visuals, clear advertising goals and an understanding of technical details — professional ad clips become not only a striking advertising campaign but also part of the company's image. Professional ad clip creation means delving into each client's situation, quality and creativity. And, of course, experience.

Ad clips broadcast on the highest-quality screens offered by the OWEXX outdoor screen network create campaigns that stand out in today's information flow. Success is driven by many different elements: the right advertising idea, the visual and textual execution created by a professional team, the strategic selection of advertising distribution channels and other nuances.

OWEXX creates success stories from the first message to brand awareness

OWEXX provides a broad spectrum of advertising creation services: not only the creation of ad clips for outdoor screens and other advertising media, but also advertising idea development, advertising campaign planning and organisation, advertising tent design, and more. Long-standing experience in the market (nearly 30 years) allows us to make decisions that turn into success stories. And client results and satisfied expectations are the greatest motivation to keep moving forward.

OWEXX ad clip creation https://www.reklaminiaiplotai.lt/reklamos-kurimas/reklaminiu-klipu-kurimas