How public transport advertising "drives" a campaign toward effective results

In various Lithuanian cities, buses and trolleybuses provide a dynamic canvas for advertising – bright, eye-catching, rolling through bustling old towns and busy streets alike. Today, when attention is short-lived and first impressions matter so much, advertising on and inside public transport becomes part of the journey – the brand's journey – helping to achieve the results you so desire.

Advertising that consumers view favourably and that guarantees a large audience

Advertising on buses and trolleybuses reaches every corner of the city, draws attention and, of course, is an inseparable part of dynamic cities. Public transport running in both the largest and smaller cities and districts is a visible advertising platform that gives creative freedom to advertising, helping to increase brand awareness, build a connection with the consumer and boost e-commerce sales.

Advertising on public transport is seen by both road users and pedestrians. And what about public transport passengers – for example, in Vilnius alone, about half a million passengers use public transport per day – both city residents and visitors. As cities grow and attention to environmental issues increases, more and more people use public transport. Advertising on public transport allows you to reach both city and district residents – it is an advertising medium seen by a large audience.

The effectiveness of advertising on and in public transport is determined not only by its mobility and ability to reach a large audience, but also by the fact that out-of-home advertising is viewed favourably by consumers. According to the US Transportation Research Board, as many as 80% of consumers remember seeing an ad on transport or inside vehicles within 30 minutes before purchasing a product or service.

Advertising on buses and trolleybuses – advertising seen throughout the city

Buses and trolleybuses are a familiar yet visible part of our city streets. Advertising on public transport (and inside it) stands out because it is noticeable but not irritating – rather, it becomes a colourful and eye-catching detail of everyday life.

You can't "avoid" advertising on public transport, but that inevitability is just another part of a constantly moving, living city. According to a study conducted in the UK, as many as 79% of consumers prefer buses with advertising; 74% said buses are an inseparable part of the city and they view businesses that advertise their products or services on buses positively. Advertising on buses and trolleybuses is an advertising medium that has earned consumer trust.

Another distinctive feature of advertising on public transport vehicles is that they are visible throughout the city. It is mobile advertising that reaches the city centre full of residents and tourists, busy streets, and the city outskirts or suburbs. The message sent by the advertising is not limited to one location, reaches a large and diverse audience, and moreover, provides opportunities for creative advertising – advertising can be on the entire vehicle or part of it, on windows; colourful, bright and even decorating city streets. It is a great way to form positive associations and a reliable business image.

Advertising inside public transport vehicles – an attentive audience

One of the things that advertising inside buses and trolleybuses provides is an attentive audience. Most public transport journeys last at least a dozen minutes, so consumers have time to read the ad and see it more than once. Repetition is one of the factors that determines the memorability of any information, including advertising, and advertising on public transport provides this advantage.

Advertising on buses, minibuses and trolleybuses in cities and districts delivers a large audience. After all, more and more people use public transport, and advertising on buses or trolleybuses reaches a variety of city and district locations. This lets you choose the right bus and trolleybus routes and reach your target audience. For example, these could be residents of a specific city, district or even neighbourhood. Or perhaps your target audience is students – then it makes sense to choose routes that run to universities or student campuses. These are just a few examples of how advertising on buses and trolleybuses in various Lithuanian cities lets you reach both broad and targeted audiences and achieve a range of campaign goals.

Public transport advertising means screens, advertising frames, advertising on vehicle windows, advertising handles and other advertising tools that give room for creativity and, of course, capture the audience's attention.

OWEXX advertising spaces – the largest selection of advertising spaces in Lithuania

For an advertising campaign to boost brand awareness, drive product or service sales and help shape a business image – in other words, to "drive" the business forward – you need standout advertising. And in today's context, standing out is becoming harder and harder. That's why bright, reliable advertising seen daily by a large audience on public transport and inside vehicles is the road that leads to your goals.

OWEXX offers advertising on and inside public transport in Vilnius, Kaunas, Klaipėda, Šiauliai, Alytus, Druskininkai and more. These are advertising spaces on buses, trolleybuses and minibuses, as well as advertising screens, frames, advertising handles inside vehicles and more.

OWEXX advertising spaces – the largest offering of advertising spaces in Lithuania. Various cities, different advertising spaces and years of experience – everything you need to create an effective advertising campaign. Advertising on public transport, radio advertising, TV advertising, advertising in business centres, shopping centres, medical facilities, advertising stands and outdoor screens, advertising in the water park, airports and more, plus advertising creation services – all in one place, for your convenience.