How to stand out in the information noise: OWEXX advertising video production

Tony Cox, one of the most renowned advertising copywriters, says that the main message of an ad must be delivered to the audience right away, otherwise we will lose the audience ("The Copy Book", 2025). This statement is especially relevant today, when visual content dominates and users are reached by vast amounts of information. Among the thousands of words the audience hears and sees, a short, well-crafted phrase broadcast on a strategically chosen advertising medium can stand out.

3 seconds to capture the user's attention

According to Kantar data, out of home ads and digital out of home ads are among the advertising channels most favourably rated by users ("Kantar Media Reactions", 2025). This is not only a great opportunity for businesses to be noticed, since there is a 90% correlation between the channels users notice and the channels they rate favourably ("Kantar", 2023), but also a great responsibility – the message sent via outdoor advertising must be formulated properly, professionally and with quality.

Information on outdoor screens in cities provides an opportunity to reach users every day: OWEXX outdoor screens are installed on high-traffic streets, at intersections, next to shopping and business centres; some screens are installed near city entrances or exits. Strategic screen locations ensure high visibility, reach across diverse audiences and the conditions for an advertising message that captures and holds attention. A short message on a large screen – the path to quickly understood, effective and memorable communication.

That is why it is especially important what advertising message will be sent to the audience. Here the 3-second rule plays a major role – the most important advertising information must be seen and understood within the first seconds of the clip.
What matters when creating advertising for outdoor screens? There are many elements that, combined into a whole, create an attention-grabbing, memorable advertising clip that optimally fulfils its function. Many elements depend on the campaign goal, the brand's corporate style and communication guidelines, the target audience, etc. Nevertheless, certain general principles remain relevant for most clips created for outdoor screens:

• one main message in the clip;
• a minimal number of words;
• a clear, easily readable font;
• tasteful animations;
• a properly positioned logo;
• and, of course, the 3-second rule.

So that advertising does not become just another background information unit in the user's daily life, the right choice of advertising channel and message is important. That is why professional advertising video production is so significant. Deep understanding of the situation, market experience and specific knowledge – OWEXX has been creating success stories for more than 20 years.

OWEXX advertising video production: professional solutions that create results

Advertising campaign goals, the audience, the client's needs and expectations, and the available material – all differ in each individual case. That is why OWEXX offers different advertising packages for different needs: the advertising video production package can be chosen according to the campaign goal, the available material, the allocated budget, etc.

The synthesis of professionalism, quality, creativity and technical knowledge – that is the production of advertising clips that not only attract attention but also create real value for business. OWEXX evaluates every advertising production project individually, aiming to give the client optimal opportunities to achieve the desired result, helping to make the most of the potential offered by outdoor screens and to be visible in today's information noise.

Time for advertising that works? OWEXX advertising video production https://www.reklaminiaiplotai.lt/reklamos-kurimas/reklaminiu-klipu-kurimas.