OWEXX advertising boards – a brand message that reaches hundreds of thousands

In today's fast-changing advertising world, consumer attention is worth its weight in gold. As technology advances and information flows grow, it is more important than ever for brands to stand out from the multitude of goods and services offered to consumers. In the world of digital platforms, one of the most effective and appealing advertising media is certainly not about to give up its position – outdoor advertising. From huge billboards to mobile advertising trailers, from in-store advertising screens to bright LED screens – outdoor advertising offers a unique canvas for brand advertising creativity. Operating for more than twenty years, OWEXX offers an effective outdoor advertising tool – advertising boards that greet consumers in cities, suburbs and on highways.

Outdoor advertising boards – a favourable consumer attitude and advertising campaign effectiveness

Outdoor advertising is an advertising medium that has existed for more than 100 years and stands out from other advertising tools. Even in the digital age, the effectiveness of outdoor advertising has not diminished in the slightest. Organically integrated into the urban or roadside landscape, outdoor advertising boards create a unique connection both with the place where they are installed and with the consumer, drawing their attention, sparking curiosity and creating an appealing and trustworthy advertising message. Advertising beyond the walls of the home provides an opportunity not only to reach a huge, diverse audience, but also to send a message when the consumer is receptive and open to new information.

Outdoor advertising boards are a popular outdoor advertising tool. Advertising boards that give freedom to advertising creativity can become an excellent advertising tool when introducing a new brand to the market, increasing visibility, building a connection with a potential or existing customer, and shaping the company's image. In other words, it is a long-lasting and universal advertising medium. Clear, precise and appealing information conveyed on an outdoor advertising board is an effective and cost-effective investment in an advertising campaign. There is more than one reason why outdoor advertising is so impactful – it depends both on consumer psychology and on the specifics of the advertising medium itself.

According to the Outdoor Media Association, attentiveness when out of home rises by 98% – evidence that outdoor advertising is far more easily noticed. And as attentiveness improves alongside the ability to remember, the advertising message sent stays in memory longer. Moreover, for already attentive consumers, large, modern advertising boards installed in visible locations will certainly not slip past their eyes, and they cannot be "switched off" as, for example, online advertising can. Advertising boards are visible constantly and become an inseparable part of our daily – near and far – journeys. According to a 2023 study by Solomon Partners, outdoor advertising is remembered by as many as 86% of those who saw it – the highest result compared with other advertising media. The likelihood that information will be remembered increases when the same advertising message is seen at least three times. Here the static nature and fixed location of advertising boards gain an undoubted advantage.

The distinctiveness of advertising boards is especially evident when comparing them with, for example, internet or television advertising. On an advertising board we will not see information about ten brands – it clearly and vividly displays an advertisement for one product, one service or one social message. The information intended to be conveyed to the consumer does not get lost among the endless stream of offered goods or services. Moreover, the huge audience that sees outdoor advertising every day is diverse – of various ages, opinions, needs and means. This allows a brand to easily reach its target audience. Imagine an advertisement broadcast at the best time and under the best conditions – that is what outdoor advertising boards offer.

Outdoor advertising boards in cities

When choosing the advertising billboard on which you want to run your ad, you should consider the goal you want your advertising campaign to achieve. If the goal is to inform existing customers, expand your customer base or increase sales, or perhaps to introduce a new brand to the market, then billboards placed in various locations will serve that purpose – it's worth considering a campaign that covers several billboards. And if the goal is to inform existing customers about changes, for example, the opening of a new store or service location, you should consider the location – the ad should reach users near the place where you will offer a new service or expand your business.

OWEXX can offer outdoor advertising billboards in more than 30 Lithuanian cities and in Riga. These are billboards installed in visible locations that attract large flows of consumers, guaranteeing pleasing advertising results. Billboards are an integral part of cities. For many years, various products and services have been advertised on them – more than one now well-known and respected brand earned its recognition with the help of billboards. Outdoor advertising is not only viewed very favourably by consumers, but billboards are installed at the largest intersections and in frequently visited spaces. When choosing billboards in urban spaces, it's also worth considering the target audience of the brand or service offered – billboards in cities more often advertise products or services aimed at the local audience. This is especially relevant when you want to reach an existing consumer, present a new product or service of an already known brand, invite people to a store or salon opening, and increase trust in the brand.

Billboards on highways

If the goal you want to achieve with your advertising campaign is not related to a specific location, but the audience you want to reach is very broad and diverse – billboards on highways are a perfect fit. This outdoor advertising medium lets you reach an audience that is not limited by place of residence; your information will be seen by residents of various cities and regions. Moreover, it is likely that car passengers bored on long journeys not only pay more attention to the images outside the window, but are also more inclined to look for more information about the advertised product or service and, if it interests them most, to buy it. According to research data, outdoor advertising is more memorable than advertising broadcast through other media, but just think how well a brand advertised on a large-format billboard can be remembered! It has been observed that as many as 71% of car passengers watch roadside advertisements. One of the biggest advantages of billboards on highways and other rural roads is that the billboards are not only large-format but also quite far apart from one another, so the advertising message really catches the eye. Even in the dark, your brand's ad will be perfectly visible – billboards on highways feature good, bright lighting.

OWEXX billboards – in the most visible locations

OWEXX can offer outdoor advertising billboards in various Lithuanian cities, by the main roads, and in Riga. The billboards are installed in visible locations that attract large flows of consumers, on main roads, at busy intersections, in the centres of big cities and smaller towns and at their entrances and exits, on roads that generate large flows of vehicles; huge billboards installed on highways are especially popular and effective. Interested in advertising on outdoor advertising billboards? Contact the OWEXX professionals and they will advise you on how to create an advertising campaign that delivers optimal results.