OWEXX solar-powered outdoor screens: how to create sustainable advertising that stands out?

In today's highly competitive market, the brand values a company declares matter greatly to consumers. To become loyal customers, people no longer settle for product or service features alone – they seek a connection with brands whose values and beliefs match their own. The link between brand image and the values consumers care about builds and fosters trust and a sense of belonging. What's more, it helps a brand stand out.

Businesses that clearly communicate their values and make decisions grounded in them build lasting relationships with consumers, shape an image of a reliable and responsible business, and cultivate a circle of loyal customers. The outdoor screens with solar panels offered by the OWEXX outdoor screen network are not only eye-catching but also environmentally friendly advertising.

Sustainability – one of the core values that matter to consumers

Most people probably know how important business image is for sales and success. Making responsible decisions is especially important to Gen Y and Gen Z, for whom the values a brand declares and its place in society matter just as much (and sometimes more) as the product itself. We can see for ourselves that consumers stop buying products and services from businesses whose values do not align with their own.

So which business values matter to today's consumer? Consumers expect brands to be guided by at least a few key ones – ethical, social and environmental values.

Sustainability is a particularly relevant topic today in every area of life, and the advertising market is no exception. Not only do many people, especially Gen Y and Gen Z, care about environmental issues, but their consumption decisions are also driven by a desire to make a positive impact (or at least do no harm) through their choices. This means that when choosing products or services, they want to contribute to preserving the planet. According to McKinsey & Co., 66% of all respondents and 75% of Gen Y take a brand's sustainability into account before purchasing a product.

As many as 94% of consumers say trust in a business is one of the most important factors when it comes to consumption habits. Knowing that a business makes the right decisions influences their purchasing choices.

The OWEXX outdoor screen network, which offers modern, high-quality outdoor screens in various Lithuanian cities and in Riga, also strives to contribute to more sustainable solutions in the advertising market and offers LED screens powered by solar-generated electricity in Klaipėda and Šiauliai.

OWEXX outdoor screens in Klaipėda and Šiauliai – towards more sustainable advertising

Where better to talk about the importance of environmental protection than on the Lithuanian seaside? In a city surrounded by exceptional nature, the OWEXX outdoor screen network offers 2 LED outdoor screens that use solar-generated electricity.

The outdoor screen "Baltijos prospektas" is an LED screen located at the intersection of Baltijos pr. and Minijos g., offering optimal advertising conditions in the port city. A large intersection, busy streets and the nearby Klaipėda Central Terminal and New Ferry Terminal mean a large audience and strong advertising visibility. The outdoor screen, located on the way to the Klaipėda Central Terminal and the New Ferry Terminal, will catch the attention of city guests from other Lithuanian cities and foreign tourists. It is also a great way to reach the audience of Klaipėda residents, as various institutions are located around the intersection, such as the Centre of Registers, a healthcare institution, and the Švyturys Arena is nearby. The outdoor screen is an excellent medium for announcing information about events, promotions, store or service openings, and of course for increasing brand awareness, announcing new products or services, and more.

The outdoor screen "Šilutės plentas", as its name suggests, stands on one of the busiest streets in Klaipėda, at a large intersection where Šilutės plentas, Lypkių Street and Statybininkų Avenue meet. This outdoor screen is perfectly visible to those driving into Klaipėda city centre, the Old Town, as well as those heading towards Naujoji perkėla, the Central Klaipėda Terminal, or towards the densely populated residential districts and suburbs of Klaipėda. Nearby are the "Maxima", "Rimi" and "Moki-veži" stores, educational institutions and various service providers such as car repair shops, hairdressers and more. This ensures a constant flow of consumers, even in the least busy – summer – months in the city.

The LED outdoor screen in Šiauliai "Didžiausia sankryža" (Largest Intersection) stands at a huge intersection made up of as many as 14 traffic lanes, drawing the attention of vehicles and cars travelling along Dubijos and Žemaitės streets. Large flows of people are also ensured by the surrounding facilities, such as hotels, a petrol station, car repair shops, as well as residential neighbourhoods and, further on, the "Saulės miestas" shopping and leisure centre. Outdoor screens at large intersections ensure consumer attention, especially among those stopped at a red light or stuck in traffic.

Outdoor screens are installed taking into account the surrounding facilities, vehicle traffic, future prospects and more, in order to create optimal conditions for advertising visibility. Moreover, the quality and servicing of outdoor screens are extremely important – the goal of the OWEXX outdoor screen network is to ensure the highest level of service.

Advertising on outdoor screens – for achieving various advertising campaign goals

Advertising on outdoor screens can be aimed at increasing brand awareness, promoting goods and services, announcing information about promotions, events, store and service location openings and more. In other words, LED outdoor screens can be used to achieve various advertising campaign goals. According to Nielsen data, as many as 65% of consumers who saw an ad on an outdoor screen took some kind of action, such as visiting a website, a physical store or a social media account.

Advertising on outdoor screens can target both a broad audience (for example, if the goal is to increase brand awareness, boost sales, announce a new product or service) and a local one (for example, an announcement about an upcoming event or a store opening). Outdoor screens are also a suitable advertising medium for spreading public service messages, as they reach a large audience. It is one of the best tools for increasing online sales. Advertising on outdoor screens increases the number of online searches for a brand and visits to its website; moreover, it has been found that advertising in outdoor media is viewed more favourably than online advertising (according to Magna Global research data).

When planning your advertising campaign and aiming for the best possible results, it is worth remembering advertising trends and consumer habits. As the trend of embracing more sustainable, environmentally friendly solutions in everyday life continues to grow, consumers will increasingly favour businesses that present more sustainable solutions both in their practices and in their positioning, spreading the message about their attitude towards environmental protection.

The OWEXX outdoor screen network offers the highest quality outdoor screens in various Lithuanian cities and in Riga. And advertising on an environmentally friendly outdoor screen is your message to the consumer about your brand's values. Create compelling and impactful advertising together with OWEXX.

OWEXX outdoor screen network https://www.owexx.com/reklama-ekranuose/