Advertising clip production: a powerful and striking message with OWEXX

According to the latest research, out of home advertising remains among the channels most favourably rated by consumers and marketing professionals (according to Kantar Media Reactions 2024). What is more, attitudes towards advertising itself are becoming ever more positive, which can be assumed to be driven not only by the right choice of advertising media but also by the creativity and quality of the advertising.

Professional advertising clip: building a connection with the consumer and a powerful message

Advertising on outdoor screens is an opportunity to reach a huge audience in an advertising medium that consumers rate favourably. But it is important not only where, but also what message is being broadcast. Here the advertising clip plays an important role, and it must be both creative and high-quality. Today, when consumers are reached by enormous flows of information, a professional advertising clip can stand out and leave a lasting impression, conveying its message persuasively and purposefully.

An advertising clip is a universal part of an effective advertising campaign, capturing consumers' attention within seconds and able to hold it – provided, of course, that it is properly created. Driving sales, shaping the company's image, building and maintaining a connection with a potential customer – and with an existing one, informing about new products and services, promotions and special offers, building brand recognition, and so on – a professional advertising clip is an investment in the brand's future and success.

Outdoor screens are an advertising medium that broadcasts a bright, dynamic and attention-grabbing message. But with a large audience reach and advertising visibility comes great responsibility – to broadcast professional, high-quality advertising.

What does a persuasive advertising clip need?

Advertising clip production involves many factors and nuances – for a clip to deliver optimal benefit, you need to know the target audience, define the advertising goals, and think through every detail, from technical parameters to colours. There is no single specific way or exact formula for creating a good advertising clip – some things are universal, but other aspects depend on the context mentioned above.

The target audience determines not only the choice of message but also the visual of the clip itself. For example, according to Kantar data, when it comes to advertising visuals, Generation Y (the so-called millennials) find a minimalist, thoughtful and aesthetic image appealing – they are drawn to and favour advertising dominated by a few colours and harmony. Meanwhile, the other, Generation Z, pays more attention to and values imperfection, highlighting of truth, authenticity and chaotic visuals, such as collages. Often, in order to capture the attention of precisely these two consumer segments, companies create different visual solutions for the same advertising.

And there is really very little time to grab attention – usually just a few seconds. That is why both the choice of advertising channel and the creation of the message are extremely important. The image, text and animations must be created not only to grab attention but also while maintaining the company's tone of communication, corporate style and, of course, a sense of proportion.

Since, as mentioned, there are often only a few seconds to grab attention, during them the consumer must understand what is being advertised in the clip. This not only builds brand recognition but also helps the consumer decide whether the message conveyed in the clip is relevant to them. And here what matters is not only the message itself but also colours, animations (a universal rule – they should be moderate), fonts (the clearer the better), the placement of the logo in the advertising visual, and so on.

Advertising clips can be varied, and the text, visual and technical solutions depend precisely on the advertising goal and the other elements mentioned above. The goals and expectations of each client are also varied. That is why the work of a professional team is so important – OWEXX specialists delve into every situation and, when creating effective solutions, rely on many years of experience and knowledge in this field.

OWEXX advertising creation services – from the first message to recognition

OWEXX, with almost 30 years of experience in advertising, guides companies on the road to success – from the first message to recognition. Advertising creation services include not only professional advertising clip production but also advertising campaign planning and organisation, advertising tent design, advertising idea creation and other services that provide the opportunity to send a powerful and memorable advertising message that builds recognition. Different advertising service plans are tailored to different needs and goals, and the professional team is ready to deliver successful advertising campaigns – creatively and with quality.