OWEXX e-commerce store development: trust pays off

An online store is more than just a place to sell goods or services. It is the business's "home" that reflects its purpose, ideas, values and the tone of communication with the customer. An online store must be not only convenient and functional, but also capture attention with its design and reflect the company's overall image. Well-presented information will encourage users to stay and come back, while tasteful design will become recognisable and set you apart from competitors. OWEXX places the greatest focus on quality – every project is delivered with attention to every detail and the client's individual needs.

Consumers are shopping online more and more

As one of the busiest periods – Christmas – approaches, it is worth considering whether your online store is one where shopping is convenient and to which customers want to return. The number of people buying goods online is constantly growing, and e-commerce intensifies especially during the run-up to the holidays.

The pandemic was a particularly significant period for e-commerce growth, when many people could not physically visit stores. At that time the number of online stores also grew, as businesses had to adapt to the changed trading conditions.

According to Statista, around 2.14 billion people shop online. They are encouraged to do so by the ability to buy the products they want without leaving home, attractive prices and various promotions, while businesses strive to make the online shopping experience as pleasant as possible. For a business seeking to establish itself in the market, it is especially important to stand out from competitors, to offer the user attractive design and convenient navigation, so that the experience in the online store encourages them to return.

Shopping in an online store saves time, lets you compare products with one another, and detailed product descriptions in an online store provide plenty of information and help you decide.

The advantages of online stores are appreciated not only by consumers but also by companies. Therefore, as the number of online stores keeps growing, it is more important than ever to turn an online store not only into a place of trade but also into part of the business's image, thereby increasing recognition and building a connection with the user. And the first impression is very important – a visitor can form an opinion about a website in 0.05 seconds.

The online store development process, which determines a large part of business success

OWEXX delivers online store projects of varying complexity and purpose. According to OWEXX specialists, an online store's design can (and should) reveal the business's ideas and values – it is like the company's face, by which the customer can form an impression and make decisions. Information presented properly and attractively in an online store increases users' trust in the company and creates the image of a solid and reliable business, whereas outdated, stale or rarely updated online stores mislead, reduce trust in the business and fail to encourage customer loyalty.

Creating an original, high-quality online store is a process that requires a great deal of knowledge, experience, attentiveness and effort. To implement a project properly, all development steps must be followed: idea, plan, online store development, testing, launch and the ongoing maintenance that follows – module development, store updates and improvements. When developing an online store, account must be taken of its design and structure, data privacy, its integration with other systems, content management and many other details that professionals who build online stores understand.

An online store – what does it take to make it functional and convenient?

An online store's design must be not only attractive but also functional. It is important that information is presented clearly and is easy to find, that the product range is well laid out, and so on. It is important that the online store's design matches the company's corporate style – reflecting its overall image.

The structure of an online store must be simple and clear. It should be user-oriented, and information must be easy to find quickly. The key elements – product photos, descriptions, reviews (ratings) – must be presented attractively but clearly. You can also implement features such as product zoom, video content, 3D visualisations and so on. Don't forget visitor support either – a chat box, an FAQ section, social media.

Just as important as the "storefront" is what visitors often don't see – security. Data privacy is a priority. Private data must be protected, and gaps in website security can damage a company's reputation.

Another important step in building an online store is search engine optimisation (SEO). This work matters so that users can easily find the online store in search, and so that its position in search results is high. For an online store to attract as many customers as possible, it also needs to be adapted for other devices – smartphones and tablets. According to Magenest, as many as 58% of purchases are made on mobile devices.

Another essential element is online store control. An online store must be thoroughly tested for functionality, compatibility, security, performance and more; it's important to check that all links work, to review graphical and text interfaces, to carry out browser and operating system compatibility testing and other tasks.

Entrust your online store development to the OWEXX team

Building online stores is a complex process best entrusted to professionals. Individual, high-quality solutions lead to successful and efficient business. For OWEXX, quality comes first. Every project receives special attention, we listen to the client and aim for the greatest possible benefit for them, and every project we build is ensured continuity and ongoing feature support.