Creating visible advertising campaigns on outdoor and indoor screens with OWEXX

A unified and dynamic out-of-home advertising campaign creates opportunities for visible, striking advertising that builds brand recognition. Outdoor screens on city streets and at intersections, indoor screens in the water park, shopping centres, medical facilities, on public transport and elsewhere enable advertising that reaches a large audience. And that is especially important during the busy holiday season.

Screen advertising creates a unified and dynamic advertising campaign

One of the main advantages of out-of-home advertising is that it creates harmony between eye-catching visuals and text without intruding on the user's personal space. In other words, such advertising is effective precisely because it is not obvious – it becomes part of a dynamic environment, drawing the eye with attractive visuals and engaging copy. According to a survey by The Out of Home Advertising Association of America (2023), 85% of consumers say the information provided in out-of-home advertising is useful, 65% took some action after seeing an ad (visited a website, social media, etc.), and 52% did so on a mobile device, immediately.

An advertising campaign that reaches a broad and diverse audience across different spaces increases brand visibility and awareness, builds a consistent corporate image and, most importantly, reaches the target audience. An advertising message that reaches users on screens located on city streets and at intersections, in shopping centres, medical facilities, entertainment and leisure venues, airports and elsewhere provides all-round audience reach and lets the advertising message – and, of course, the brand – become part of its environment, ensuring the message is seen when the user may need the product or service solutions being advertised.

OWEXX advertising spaces offer a variety of advertising formats – the largest selection of advertising spaces in Lithuania. Top-quality outdoor screens on city streets, at intersections, near popular shopping and leisure centres and business centres are a universal format that provides optimal conditions for visible advertising and is, moreover, viewed favourably by consumers. Indoor screens are a dynamic advertising medium offered in various locations such as medical facilities, shopping centres, airports, the water park, public transport and elsewhere, creating a striking and unified advertising campaign together with outdoor screens.

By choosing the advertising format – screens – according to where the brand's target audience works, lives and spends its leisure time, you can effectively reach potential customers at the most suitable time, ensuring attention and optimal engagement with the advertising content. A purposefully reached audience in the right place (or rather, places) helps build brand recognition, strengthen the corporate image and drive purchasing decisions.

According to Dreamdata (2024), for example, when it comes to business-to-business (B2B) communication, an ad is often noticed 62 times across at least three different advertising formats (places) before a decision is made.

Each of the above formats has its own advantages, and combining them creates a striking and memorable advertising campaign. OWEXX outdoor screens reach a large audience on a modern, bright, top-quality digital canvas; indoor screens in medical facilities and on public transport reach a highly attentive audience with time to read the information, while screens in the water park reach positively minded consumers and offer the chance to broadcast an advertising message that creates positive associations. Advertising in shopping centres and outdoor screens on the way to or near shopping centres communicate with consumers who are ready to make purchasing decisions and are looking for information.

Screen advertising is a reliable and favourably regarded advertising medium, offering a synergy of striking and dynamic advertising messages and attentive audiences open to new information, creating visibility, recognition and attention that turns into the achievement of set goals.

OWEXX advertising spaces – what you need for advertising that stands out

OWEXX advertising spaces are a modern advertising platform offering the largest selection of advertising spaces in Lithuania, with everything you need for an effective and memorable advertising campaign. From outdoor screens and advertising stands in cities and on main roads to a wide range of advertising spaces in business centres, medical facilities, shopping centres, airports, the water park, public transport and elsewhere, as well as advertising on radio, television and online – the wealth of options lets you reach your target audience in a variety of locations.

OWEXX advertising spaces are not only eye-catching advertising formats but also advertising creation services – from idea to a fully executed campaign. So that your message is not only noticed but also builds a lasting connection with the consumer.