Advertising on outdoor screens with OWEXX: impactful messaging, quality and special offers

One of the most intense periods for sales and, of course, for the advertising market is already gathering pace. The marathon of Christmas ad campaigns, Black Friday discounts, festive offers and the drive to capture consumer attention. Visible, attention-grabbing advertising is essential during this period, and the OWEXX outdoor screen network is offering special prices for ad broadcasts at this time.

The OWEXX outdoor screen network – new and unique outdoor screens that leave an impression

How do you ensure a successful ad campaign? A creative, well-crafted advertising message and effective advertising channels help secure visibility and influence consumer decisions during this intense period. Outdoor screens are an advertising medium trusted by both consumers and marketing professionals, helping to drive ad campaigns forward.

Recently, OWEXX contributed to Juozas Statkevičius's ad campaign for last week's presentation of the new "Spring / Summer 2025" collection – two ad clips were created and broadcast on OWEXX outdoor screens in various cities. And ad campaigns that reached huge audiences, such as "E-transport", those for the Ministry of Education, Science and Sport of the Republic of Lithuania ("Space can wait. Study here!", "Don't stop. Enrol. Study") and others, were created from idea to execution.

Outdoor screens offer a large audience, an attention-grabbing advertising message and the highest quality. OWEXX recently introduced new outdoor screens in Vilnius and Kaunas, adding to the outdoor screen network that offers LED screens in various Lithuanian cities. The new outdoor screens in Vilnius include the "Pilaitės prospektas" and "Spaudos rūmai" outdoor screens, which offer a huge number of contacts and stand in a highly intensive zone of the capital, as well as the "Vilnius Outlet" outdoor screen located next to the largest shopping centre in Northern Europe.

In Kaunas, attention is drawn to the first of its kind in Lithuania and the only one in the Baltic states – a three-sided outdoor screen recently installed at a roundabout where as many as four busy streets intersect. This LED screen consists of three outdoor screens – "Pramonės prospektas", "Girstučio" and "Molas" – facing different directions of the intersection. The screen creates broad advertising opportunities, as you can choose either the relevant LED screen or all three outdoor screens, whose unique shape allows advertising to be broadcast in a 360-degree angle.

New outdoor screens grab even more attention and leave an impression, and broadcasting advertising on them is now more favourable than ever – not only because of the intense period and the need to stand out in the flow of information, but also because OWEXX offers special prices for ad broadcasts.

Advertising on outdoor screens: consumer trust and visibility

It was mentioned that outdoor screens are a medium that has earned the trust of consumers and marketing professionals. This is shown by the "Kantar Media Reactions" study, conducted for several years and surveying 16,000 consumers and 900 experienced marketing professionals from around the world. In last year's study, out-of-home advertising was among consumers' top five favourites – it remained there this year too, while out-of-home screen advertising rose to first place among marketing professionals' top five. The 2023 "Kantar Media Reactions" report emphasised that there is a strong correlation between advertising channels viewed favourably by consumers and the channels they pay more attention to.

Therefore, during this intense period, it is worth paying attention not only to creative, vivid visuals and texts that build a connection with the consumer, but also to the advertising media through which the advertising message is delivered. After all, as the latest "Kantar" study also states, a campaign is seven times more effective when it reaches a receptive, open audience. And that is determined by the medium chosen to broadcast the advertising.

OWEXX – top-quality outdoor screens and long-standing market experience

The OWEXX outdoor screen network delivers top-quality outdoor screens and exceptional solutions that drive businesses toward their goals. The unique three-sided outdoor screen in Kaunas, double-sided screens in the capital, solar-powered outdoor screens in Klaipėda and Šiauliai, and a wide selection of screens in other cities – that means attention, recognition and an impactful advertising message.

OWEXX, with nearly 30 years of experience in the advertising market, offers a wide range of advertising services – from the first message to brand awareness. Advertising on outdoor screens, ad clips, advertising ideas and campaigns, advertising stands, brand, logo and corporate identity (brandbook) development, internet projects – these are the opportunities that lead to success.

For more information about the OWEXX outdoor screen network, special offers and new outdoor screens, visit https://www.owexx.com/reklama-ekranuose/