New OWEXX outdoor screen network screen in Vilnius "Pilaitės prospektas"

The OWEXX outdoor screen network presents a new, top-quality outdoor screen in Vilnius – the LED screen "Pilaitės prospektas" will soon stand at the intersection of Pilaitės prospektas and Spaudos gatvė. Heavy traffic guarantees a large number of users who will notice the advertising, while the highest image resolution and the 32 sq. m. LED screen size provide a medium for attention-grabbing advertising.

Outdoor screen advertising is viewed favourably by users

Outdoor screen advertising means user attention and trust. Today, users are reached by large amounts of information. To reach the target user and be visible, it is very important to stand out in the endless flow of ads, news and offers and to convey your message clearly, understandably and by choosing an impactful and effective advertising medium.

User attention is what a multitude of brands fight for. Due to the enormous amounts of information, the user has no choice but to select what information is worthy of their attention. Uninteresting ads are turned off, overly intrusive ones irritate because they interrupt the activity at hand. This is probably why as many as 71% of users say that outdoor advertising stands out more than online advertising. It does not disrupt daily activities, does not irritate, yet at the same time it is unavoidable – bright ads on outdoor screens in cities attract attention.

Outdoor screens not only attract the audience's attention but also provide an opportunity for memorable advertising – usually, advertising broadcast on outdoor screens in cities is seen more than once. This is determined by the strategic placement of outdoor screens – busy city streets and intersections are chosen for installing outdoor LED screens; they are installed next to popular shopping centres and other attractions. It is precisely in such locations that the OWEXX outdoor screen network offers outdoor screens.

Outdoor screens are seen by city residents commuting to work or studies every day, which further increases the likelihood that the information presented in the ad will remain in users' memory. According to a study conducted by the Outdoor Media Association, when people are away from home, their attentiveness increases by as much as 98%. This means that when we are outside the home environment, we are more open to new information, we observe surrounding objects more carefully, and at the same time – outdoor advertising as well.

Today, when audience attention is invaluable – modern and bright outdoor screens help create advertising worthy of it. According to the Out of Home Advertising Association of America, as many as 42% of users, after seeing an outdoor ad, purchased the advertised product. And a new outdoor screen that provides a sense of surprise and novelty creates opportunities for even more effective advertising.

A new outdoor screen in Vilnius – attention-grabbing and high-quality advertising

Highest resolution, high-quality image and a visible location in the city – no wonder such advertising does not go unnoticed. The new OWEXX outdoor screen in Vilnius "Pilaitės prospektas" is exactly what is needed for advertising to attract and capture the audience's attention.

The new LED outdoor screen will be installed in a heavy-traffic zone – at the intersection of Pilaitės prospektas and Spaudos gatvė, which is full of objects that attract large user flows. Nearby is the largest outlet centre in Northern Europe, "Vilnius Outlet", which houses shops, restaurants, entertainment spaces, etc. Large flows of vehicles – both Vilnius residents and city guests – travel not only to this shopping centre but also towards the Vilnius western bypass and the construction materials, repair and household goods store "Senukai". A large user flow around the outdoor screen is also guaranteed by the nearby fast-food restaurant "McDonald's", adjacent hotels, business centres, petrol stations around the intersection, car service centres, grocery stores and educational institutions.

The quality of an advertising medium is determined not only by its location, but also by the parameters of the advertising tool itself. The new outdoor screen in Vilnius, "Pilaitės prospektas", boasts a top-tier 1152 x 576 pixel resolution and a size of 32 sq. m. On this eye-catching, bright screen, the advertising is visible from afar, and the vivid advertising message stays in memory. The optimal space for advertising obliges you to create high-quality, professional advertising that will become part of a successful advertising campaign. And OWEXX can help you achieve this.

Even greater advertising effectiveness is ensured by the newness of the outdoor screen – a new advertising tool installed in the city is even more noticeable. Advertising on a new, modern outdoor screen is also part of your business image, giving an impression of solidity and exclusivity. Be among the first to order advertising on the new screen "Pilaitės prospektas" of the OWEXX outdoor screen network.

OWEXX outdoor screen network in Vilnius and other cities

The OWEXX outdoor screen network offers modern LED outdoor screens in Vilnius – an opportunity to increase brand visibility, strengthen customer trust, reach potential consumers and shape the company's image. The OWEXX outdoor screen network also offers high-quality outdoor screens in other Lithuanian cities and in Latvia's capital, Riga. Contact the OWEXX team, who will answer all your questions and help you create a memorable advertising campaign. Or perhaps you will be among the first to order advertising on a new outdoor screen?

Be visible together with the OWEXX outdoor screen network!