Visibility and efficient audience reach: outdoor screens on viaducts in Vilnius and Riga

Screens on viaducts hold a special place in the range of outdoor advertising solutions. Installed above busy streets, they are seen by diverse audience flows and deliver an attention-grabbing, memorable advertising message. This article covers the advantages and opportunities of this advertising channel, as well as the selection of viaduct screens offered by OWEXX.

Outdoor screens on viaducts – visibility in heavy traffic flows

The effectiveness of outdoor advertising is influenced by the location of the screen and the intensity of audience movement. Screens on viaducts are placed where large traffic flows intersect, so the advertising message reaches a large audience.

Such broad reach is especially relevant for businesses whose campaigns aim to increase brand awareness, shape the company image and build consumer trust. However, screens on viaducts are also perfect for sales promotion, special offers and other campaigns that require fast and wide communication reach.

Another important aspect of advertising on viaduct screens is contact repetition. Screens on viaducts are installed on popular city routes, so they reach permanent residents as well as those who work and visit here. This is an effective advertising tool for those who value consistent brand visibility.

86% of surveyed consumers said that digital out-of-home advertising featuring information about special in-store offers was useful and encouraged them to buy, and 84% said the same about advertised restaurant special offers (Out of Home Advertising Association of America, The Harris Poll, 2024).

Digital out-of-home tools, including outdoor screens on viaducts, encourage audiences to make real decisions. It is no surprise that this advertising channel is not only maintaining its popularity but constantly expanding, offering new solutions for businesses seeking high audience reach and brand recognition.

OWEXX offers screens on viaducts in Vilnius and Riga

OWEXX currently offers outdoor screens on viaducts in two cities – Vilnius and Riga.

In Vilnius, the viaduct screen package consists of 9 screens installed above key capital traffic arteries: Ateities, Geležinio Vilko, Oslo and Ukmergės streets. The viaduct screens cover different, strategically important areas of Vilnius: advertising is visible in the city centre – when travelling in various directions; as well as near the city exit, next to business centres, and so on.

In Riga, 11 viaduct screens are currently offered, also installed in different areas of the Latvian capital: near the city centre, and at city entrances and exits. The screens in Riga attract the attention of residents and visitors above busy streets: K. Ulmana, Krasta and Brivibas.

Why choose the viaduct screen package?

Viaduct screens make it possible to cover different city areas through a single advertising channel and reach a broad audience of city residents and visitors.

• Broad reach and consistent brand visibility in the city.
The campaign reaches audiences in different parts of the city, ensuring consistent communication.

• Heavy traffic flows.
Viaducts are installed in strategic locations with large daily vehicle flows.

• Repeated contact.
Audiences who travel the same routes every day can encounter the brand communication at not just one but several locations, at different times. This helps reinforce message recall.

• Flexibility of the digital format.
Communication can be updated quickly according to the campaign stage or a timely message.

• More efficient campaign planning.
A single package allows you to plan ad broadcasts at strategic points at the same time, so there is no need to coordinate each location separately.

• Integration with other advertising channels.
Viaduct screens can reinforce a campaign running in other channels. This advertising channel can complement television, radio, online or other media communication.

OWEXX: the largest selection of LED outdoor screens in Lithuania and the Baltics

The OWEXX outdoor screen network offers the widest selection of outdoor LED screens in Lithuania and the Baltic states. These are not only screens on overpasses in the capitals of Lithuania and Latvia, but also top-quality outdoor screens (horizontal and vertical) at intersections, on streets, next to shopping and business centres and more across Baltic cities – in locations that reach large consumer flows.

Operating in the market for more than 20 years, OWEXX offers a wide range of advertising services that bring brand communication to life, from its creation to advertising across different platforms. OWEXX is a story of success written every day, and the company is already trusted by more than 12,000 clients.

More information about the screens on overpasses in Vilnius and Riga offered by OWEXX https://www.owexx.com/reklama-ekranuose