OWEXX advertising boards: visibility and trust

Out-of-home advertising – a medium that has thrived for many years and, even in the internet age, has secured a top position among the most effective advertising tools. This channel lets you reach a large and diverse audience – in cities, towns and on the country's main roads.

Advertising on OWEXX boards in cities, on main roads and motorways

OWEXX advertising boards let you run both local (city) campaigns and campaigns nationwide or even internationally – boards are also offered in Riga. These are advertising boards in visible locations that attract large flows of consumers, ensuring a striking advertising message.

Advertising boards on the main roads connecting cities and on motorways let you reach an even more diverse audience; what's more, vehicle passengers on long journeys are likely to pay even more attention to the advertising on the boards and to look for more information about the advertised brand or product on their smartphones.

When choosing which advertising board to publish your ad on, you should consider the goal of the campaign and decide accordingly whether a board in the city or on the motorway is more relevant. Or perhaps the best solution is to combine advertising on several boards and other advertising tools, such as outdoor screens. A great example: when announcing the opening of a new store or service location, the optimal solution is to advertise near the very location where the advertised activity takes place.

Not only the advertising channel matters, but of course also the advertising message it carries. According to The Harris Poll, when consumers were asked which ads (out of home, including advertising boards) attract their attention most, it turned out that people are drawn to bright yet minimalist, clearly legible ads whose message is delivered cleverly, sometimes with humour. As many as 32% of consumers prefer large-format ads – boards, outdoor screens and the like.

Creating ad designs for boards is both a science and an art. Advertising in a medium that draws exceptional attention is not only an opportunity to create an impressive campaign, but also a responsibility. OWEXX offers banner design services – from the idea to the engaging message. Various banner layout and design proposals let you choose the most suitable option according to your goals, available materials and campaign budget.

Out-of-home advertising: the chance to grab attention and consumer trust

Out-of-home advertising, including advertising boards and outdoor screens, combines a traditional medium with modern and creative solutions. This synthesis lets you create attention-grabbing and memorable campaigns and connect with consumers who today are reached by huge amounts of all kinds of information.

Out-of-home advertising is a channel that has earned consumer trust. This is shown by various studies, including one of the most recent – Kantar Media Reactions 2024. According to the Out of Home Advertising Association of America, 85% of those who saw out-of-home advertising (for example, on boards or outdoor screens) say the ad was useful. And consumers name as the most useful ads those that provide information about promotions and special offers, launches of new products or services, and the like.

OWEXX advertising spaces: plenty of opportunities for visible advertising

OWEXX advertising spaces – the advertising platform offering the largest selection of advertising spaces in Lithuania. Outdoor screens, advertising boards, indoor screens in various institutions, advertising in business centres, airports and the Vichy water park, advertising spaces on public transport and in vehicles in various Lithuanian cities, radio and television advertising and other tools that create a unified and visible advertising campaign – all in one place.

OWEXX also offers advertising creation services: advertising ideas, ad clips and banner designs, and full campaign planning and organisation, delivered by specialists with many years of experience in advertising. OWEXX has been building success stories for almost 30 years – from the first message to brand awareness.

OWEXX advertising boards https://www.reklaminiaiplotai.lt/reklamos-plotai/reklamos-stendu-nuoma