OWEXX outdoor screen network in Panevėžys: innovative advertising solutions for diverse audiences

Every day, each of us is exposed to hundreds, often thousands, of information messages: news, social media posts and, of course, advertising. Today, businesses face a number of challenges: how to grab attention? How to keep it? How to be noticed in an endless stream of information? In the attention economy, consumer attention has become one of the most valuable resources that different brands compete for.

That is why great importance is placed not only on the content of advertising, but also on the channel. It is essential to reach the audience at the right time and in the right place – and outdoor screen advertising provides this opportunity.

Outdoor screens in cities help you stand out in the information noise

Out-of-home advertising holds a firm position among the most favourably rated advertising channels – valued by both marketing professionals and consumers. According to the Kantar Media Reactions study (2025), digital out-of-home and out-of-home advertising rank among the top five most favourably rated advertising channels – among marketing specialists, digital out-of-home advertising is rated most favourably and takes first place.

The favourability shown towards this advertising channel by both mass audiences and professionals confirms several things: that its effectiveness and the results it delivers are valued, and that this channel blends into the consumer's natural environment, does not irritate, yet remains noticeable.

Outdoor screens in cities blend into the urban landscape and become part of the everyday environment of city residents. At the same time, by delivering large-format, high-quality and dynamic visuals, they do not go unnoticed. The background for ads broadcast on outdoor screens is not other information messages, but the city environment – the message is clearly visible, bright and attention-grabbing.

Moreover, the screens are installed in strategic locations – not only those ensuring high consumer traffic, but also targeted consumer segments: for example, next to shopping and leisure centres, where consumers ready to make purchasing decisions are concentrated; in city centres, where advertising is seen by tourists; or at city entrances, where the advertising message is guaranteed to be seen by an especially broad audience.

Outdoor screens offered by OWEXX in Panevėžys: innovative solutions and visibility

The OWEXX outdoor screen network offers LED outdoor screens in various cities across the Baltic states, enabling regional, national or international advertising campaigns. One of these cities is Panevėžys, the fifth-largest city in Lithuania, with more than 86 thousand permanent residents (2026). In Panevėžys, the OWEXX network offers modern, attention-grabbing advertising solutions.

One of them is a double-sided, curved outdoor screen at the intersection of Klaipėdos and Vakarinės streets. This unique outdoor screen, the first and only one of its kind in Lithuania, consists of two LED screens facing different sides of the extremely busy intersection: „RYO“ and „Klaipėdos g.“. Advertising on this screen can be broadcast at a 240-degree angle, creating the impression of a message that stays with you.

This outdoor screen is installed in a strategic location in Panevėžys, ensuring maximum visibility. The screen is next to the „RYO“ and „Molas“ shopping and leisure centres, visible to those heading to shopping centres, the city centre or other districts, and to those entering or leaving the city. Advertising broadcast on the screen reaches shopping centre visitors, city residents and guests. The outdoor screen ensures high visibility and the opportunity to reach audiences moving along different routes.

A wide selection of LED outdoor screens in Lithuania and the Baltic states

OWEXX specialists, with years of experience in the advertising market, know which solutions grab attention today. Being visible is the path to brand awareness, recognition and sales – and the optimal conditions for advertising created by the OWEXX screen network help achieve exactly that.

OWEXX offers the largest selection of LED outdoor screens in Lithuania and the Baltic states: a wealth of opportunities for businesses to broadcast bright and dynamic advertising campaigns in strategic city locations. The extensive screen network includes screens of different sizes, formats and locations.

The outdoor screens are installed on busy streets and intersections, next to business, shopping and leisure centres and other consumer gathering points. These are horizontal and vertical, single-sided, double-sided and triple-sided screens, screens next to or above streets (screens on overpasses). The wide selection and innovative solutions allow you to create different, campaigns of various scales that capture audience attention.

More information about the outdoor screens offered by OWEXX in Panevėžys and other cities in Lithuania, Latvia and Estonia https://www.owexx.com/reklama-ekranuose/