OWEXX outdoor screen network: impactful advertising in Mažeikiai

The largest LED outdoor screen network in the Baltics, OWEXX, offers screen advertising not only in the big cities but also in smaller ones. Today, when consumer attention is highly fragmented, it is important to be visible where traffic flows, where people commute to work and home, and where purchasing decisions are made. Smaller cities are becoming strategic points for businesses seeking to stand out in the information noise. One such city is Mažeikiai, where OWEXX offers effective solutions that are visible to the urban audience.

Advertising in Mažeikiai: a screen in the city centre, high footfall and visibility

Mažeikiai is one of the industrial centres in north-western Lithuania, offering broad opportunities for business and new projects; the only oil refinery in the Baltics operates in the Mažeikiai district. Mažeikiai is home to more than 36,000 permanent residents, and the district to more than 51,000 (Statistics Lithuania data, 2025).

The OWEXX outdoor screen in Mažeikiai is located right in the city centre – where footfall is most intense. The screen broadcasts a bright and visible message at the intersection of Žemaitijos and Naftininkų streets, on the roof of the building that houses various cafés and restaurants. The outdoor screen's position means the advertising is clearly visible to both pedestrians and vehicle passengers.

Žemaitijos Street is one of the main traffic arteries, running through the entire city of Mažeikiai and connecting the city's outskirts and districts with the central part. The outdoor screen is also near consumer attractions such as the Mažeikiai Culture Centre, the „Grūstė“ shopping centre, the „Maxima“ store, cafés, restaurants, clinics and more.

Advertising on the outdoor screen in Mažeikiai means real attention and the best conditions for reaching the city's residents and visitors. The screen's location means the message is seen not only by residents but also by vehicle passengers passing through the city – reaching an even wider audience.

Outdoor screens – from the on-screen message to online sales

Why choose outdoor screen advertising not only in the big cities but also in smaller ones? Outdoor advertising effectively boosts online sales, so reaching a mass audience across various cities is a major advantage.
• 80% of consumers who saw outdoor advertising took some kind of action („Gitnux“, 2026).
• 74% of consumers who saw screen advertising (out of home) used their smartphone to look up more information about the advertised brand, visited the company's website or social media („The Out of Home Advertising Association of America“, 2024).
• Outdoor advertising increases brand recognition by an average of 47% („Gitnux“, 2026).

The latest research shows that an outdoor screen often becomes the first point of contact, which later turns into an online search, a website visit, or the purchase of a product or service. Moreover, consumers view out-of-home advertising channels, including outdoor screens, favourably, as the „Kantar Media Reactions 2025“ study shows. That is why the message broadcast on them is received more naturally, with greater trust and openness to new information.

It is no surprise that the effectiveness of outdoor screens is driving the growth of this market worldwide and in Lithuania. The OWEXX outdoor screen network is expanding and will soon offer even more top-quality screens and modern, unique solutions – for your visible and memorable message.

OWEXX LED outdoor screen network – the largest in the Baltics

The OWEXX outdoor screen network offers outdoor screens in both larger and smaller cities, ensuring optimal audience reach. The highest outdoor screen quality, strategically selected locations and visibility ensure maximum opportunities for an effective campaign.

OWEXX is not only a wide selection of outdoor screens but also the planning and organisation of advertising campaigns, from idea to full implementation. These are success stories built over almost 30 years.

Entrust your campaign to OWEXX – it is easy to trust when advertising professionals are at work. More about the OWEXX outdoor screen network and the outdoor screen in Mažeikiai https://www.owexx.com/reklama-ekranuose/.