OWEXX outdoor screen network in Vilnius: premium advertising locations and maximum visibility

Creating advertising campaigns that get noticed today is far more complex than it used to be. In the digital space, competition is growing, algorithms are changing, and consumer attention has become the most expensive currency. Businesses are increasingly looking for solutions that help them reach their audience and hold its attention.

Digital out-of-home advertising: an integral part of modern communication

One of the most striking trends is the growing role of digital out-of-home advertising in communication strategies. This advertising channel allows you to reach people on their daily routes – commuting to work, shopping, travelling or enjoying leisure time. Here, advertising becomes a natural part of the urban environment while also drawing attention with bright, high-quality visuals.

This is confirmed by the latest market research. A 2024 study conducted by the Out of Home Advertising Association of America together with The Harris Poll showed that 73% of respondents view digital out-of-home advertising favourably, and 80% of consumers are inclined to take action when they see visually appealing, creative, interesting or similar advertising. Digital out-of-home advertising is increasingly becoming an important part of integrated communication (Out of Home Advertising Association of America, 2024).
When planning an outdoor advertising campaign, it is first important to assess which audience's route the advertising will accompany. Does the campaign's target audience commute to work along the city's main arteries? Do they visit business centres or districts? Or is the most relevant location the approaches to shopping centres or the city's entry points?

Often, rather than individual screens, combinations of different locations or cities are chosen. This kind of campaign planning can be implemented by OWEXX, which offers the largest selection of LED outdoor screens in Lithuania and the Baltic states.
Advertisers can choose screens in different cities in Lithuania, Latvia and Estonia, combining various screen locations according to campaign goals, audience and budget. National campaigns can be planned across several cities at once, while regional campaigns are targeted at specific, narrower audiences.

Premium advertising locations in Vilnius and innovative solutions

Vilnius is home to the majority of business centres, retail and service companies, making this city an extremely popular choice for advertising campaigns; especially those aimed at attracting the attention of the widest possible audience.

The OWEXX outdoor screen network in Vilnius offers an exceptionally wide selection of LED outdoor screens: single-sided, double-sided, horizontal and vertical screens at the busiest intersections and streets, next to shopping and business centres, as well as screens near the city entry point or the capital's centre, and an exclusive three-sided outdoor screen. Strategic outdoor screen locations ensure effective reach across different audiences and campaign visibility in different areas of Vilnius.

The outdoor screen locations offered by the OWEXX network are premium locations in the capital. One of OWEXX's latest solutions in Vilnius is a three-sided outdoor screen, which is not only in one of the locations attracting the largest vehicle flows in Lithuania but also stands out for its unique design. The outdoor screen standing at the intersection of Ozo and Gelvonų streets, next to the Akropolis shopping and leisure centre, consists of three LED screens with curved edges directed towards different sides of the intersection. Advertising on this screen can be broadcast in a 360-degree angle.

Screens on overpasses: an attention-grabbing advertising platform in the capital

The OWEXX outdoor screen network in Vilnius also offers another advertising platform – screens on overpasses. When approaching overpasses and high-traffic intersections, vehicle passengers' attention naturally turns to the road ahead, so advertising broadcast on screens on overpasses organically enters the field of vision and is perfectly visible – both from greater and shorter distances.

Currently, the OWEXX outdoor screen network offers as many as eight screens on overpasses, installed above the main streets that generate large vehicle flows. This is an extremely suitable medium for communicating with both city residents and visitors to the capital – screens on overpasses blend into the cityscape while also drawing attention.

Outdoor screens on viaducts are a versatile advertising medium that ensures visibility and is suitable for image campaigns, launches of new products or services, spreading information about promotions or special offers, event invitations, and more.

One outdoor screen network – broad advertising opportunities in Lithuania and the Baltics

The OWEXX outdoor screen network offers the largest selection of LED outdoor screens in Lithuania and the Baltics. OWEXX outdoor screens ensure the highest image quality, maximum visibility and reach of a broad audience.

Today, outdoor screens serve both as a long-term channel for strengthening your business image and as a dynamic part of other advertising campaigns. And now is a better time than ever to plan a bright and visible advertising campaign – OWEXX is running a summer promotion offering up to 85% off advertising broadcasts on outdoor screens in Lithuania.

OWEXX – more than advertising. Find out more about the OWEXX outdoor screen network in Vilnius and the summer promotion at https://www.owexx.com/reklama-ekranuose/