OWEXX outdoor screen network: visible advertising in cities and standout solutions

How do you stand out in a crowded information stream? How do you send an advertising message that gets seen? These are the challenges brands face today. A campaign's success depends not only on a creative, well-thought-out message but also on the advertising media that carry it. The OWEXX outdoor screen network offers an advertising medium that is viewed favourably by both consumers and marketing professionals.

Outdoor screens: quality, visibility, a large audience

Outdoor screens offer exactly what is needed today to create visible, attention-grabbing advertising – they stand out in the modern information stream and broadcast a bright, high-quality message. Various studies have shown that information on a larger screen is easier to remember (this is also a good reason to pay attention to professional production of advertising clips so that the potential of outdoor screens is used to the full).

The outdoor screens offered by the OWEXX outdoor screen network, located in all three Baltic states, are installed on busy streets, at major intersections, next to shopping and business centres and in other strategically selected locations – wherever there are large flows of people. Another important aspect is the visibility of the outdoor screen (it clearly must not be obstructed by surrounding objects) and its place in the urban landscape. In other words, the screen must be perfectly visible while also blending into the city environment and becoming a dynamic part of it.

The Kantar Media Reactions 2023 study found a correlation of as much as 90% between a favourably viewed advertising medium and its visibility. This means that advertising broadcast on a medium that consumers prefer will be more visible. According to the 2023 Kantar study, out-of-home advertising on screens was among the five best-rated advertising channels (by both consumers and marketing professionals). According to the 2024 Kantar study, out-of-home advertising ranks among the top five advertising channels most favourably viewed by consumers and marketing professionals, while out-of-home advertising on screens takes first place in the top five compiled by marketing professionals.

Bright, high-quality advertising that becomes part of everyday journeys along busy city streets is an opportunity to deliver creative, compelling advertising campaigns visible to a large audience.

The OWEXX outdoor screen network offers top-quality outdoor screens

The OWEXX outdoor screen network offers modern outdoor screens in visible locations. This means not only the highest quality but also unique, standout solutions.

OWEXX recently introduced a new, unique curved double-sided outdoor screen in Panevėžys – the first and only one of its kind in Lithuania. Located next to the popular RYO shopping and leisure centre and the busy Klaipėdos and Vakarinės streets, the double-sided outdoor screen attracts attention not only for the high-quality advertising it broadcasts but also for its distinctive design.

Last year OWEXX also introduced another unique advertising solution – the only three-sided, also curved outdoor screen of its kind in the Baltic states, capable of broadcasting advertising at a 360-degree angle. This outdoor screen is installed in Kaunas, at the busy Sixth Fort roundabout where K. Baršausko, M. Riomerio and Kovo 11-osios streets and Pramonės prospektas meet.

The OWEXX outdoor screen network also offers the only outdoor screens in Lithuania with solar panels (in Klaipėda and Šiauliai). The most visible locations, a wide choice of outdoor screens in various cities of Lithuania, Latvia and Estonia, and the highest quality – with OWEXX, advertising campaigns become success stories.

OWEXX summer discounts: a chance to buy advertising broadcasts at a special price

OWEXX is currently offering a unique opportunity to buy advertising broadcasts at a discount of up to 85%. The summer offer is an exceptional chance to plan an advertising campaign visible to a large audience, broadcast on high-quality, modern advertising media, at a special price. Don't miss out!

OWEXX outdoor screen network and summer discounts https://www.owexx.com/reklama-ekranuose/kainos