OWEXX video ad production: what does it take to make a memorable video ad?

Creating a video ad is a process that combines creativity, storytelling and strategic thinking. Whether it is the launch of a new product or service, the introduction of a brand to the market, or building trust in a company – eye-catching video advertising on large outdoor LED screens is an important part of an effective advertising campaign. OWEXX offers video ad production services – professionally and creatively produced video advertising, from concept to execution.

Advertising on an outdoor screen – a few seconds to leave an unforgettable impression

Why is outdoor advertising such a powerful advertising medium? It has not lost its popularity among brands even with the emergence of new advertising platforms, and consumers trust outdoor advertising. High-quality, high-resolution outdoor screens combine the traditional advertising medium with the latest technologies, thus creating an optimal space for spreading information.

Outdoor advertising is impossible to miss – bright and dynamic images attract attention, and the location is chosen strategically, taking into account the surrounding objects, vehicle traffic and visibility. An LED outdoor screen standing at a large intersection, on a busy street or next to a popular shopping centre ensures that the ad broadcast is seen by a large number of consumers.

Even a video ad seen for just a few seconds, but purposefully and professionally created, will leave an impression and be remembered on an outdoor screen. Advertising on outdoor screens brings not only excellent opportunities for an effective advertising campaign, but also the responsibility to create a high-quality and attention-grabbing video ad.

When creating a video ad, many things should be taken into account and the specifics of advertising on outdoor screens must be understood. Here one needs to consider not only the very idea of the ad, colour contrast, animations, an engaging message, etc., but also, for example, the location of the outdoor screen on which the ad will be broadcast – if the outdoor screen stands at an intersection, it is likely that drivers and passengers waiting for a green traffic light will have more time to watch the ad.

Video ad production – both art and science

So how do you create a video ad that grabs attention but does not annoy, is interesting and memorable, yet is not overloaded with details and text? There are a few universal tips that can help steer video ad production in the right direction.

The first and one of the most important things when creating a video ad for an outdoor screen is precision and clarity. This principle is mostly based on the universal 3-second rule when it comes to advertising – that is exactly how long a video ad is shown to attract and capture the consumer's attention.

There are currently so many media channels, and consumers are so used to constantly consuming information that even in the shortest moment of boredom they reach for their smartphone. That is why it is extremely important to stand out, to provide clear and quickly understandable information, to know your target audience and, of course, not to forget an attractive visual.

This rule also determines many other things that should be applied when starting video ad production. For example, chaos should be avoided in an ad – a lot of unnecessary details, images, text written over the visual, an overly elaborate font or too many bright animations. When it comes to outdoor screens installed on streets or at intersections, overly aggressive animations can distract road users and cause negative emotions – in that case, no one will really care about the message you want to convey.

Colours are no less important – the text must be clearly visible against the chosen image. To create the most impactful video ad possible, colour symbolism can also be taken into account. For example, cool-toned colours such as green and blue are calming, associated with harmony and stability, while warm tones such as red, yellow or orange, on the contrary, are associated with urgency and dynamism – you have probably noticed that it is precisely such colours that are often chosen to announce promotions or sales.

To make sure the message of your ad comes across clearly, it's best to focus on one main thing — the most important element of the ad clip. It might be a new product or service, or an invitation to an event or a new store; the main focus could also be a special offer, an invitation to visit a website, and so on. Decide what the essential message of your ad is, and then don't forget to add a call to action.

Of course, things like high-quality visuals or keeping text away from the screen edges are probably a given. But when creating an ad clip, there are a million details to think through. That's what advertising professionals are for — so that no detail is overlooked and the technical aspects convey the idea behind the ad clip.

OWEXX ad clips are created by experienced professionals

A pleasing result and satisfied clients are the best reward for long, careful work. If you decide to entrust the creation of your ad clip to OWEXX, you won't be disappointed — throughout the entire ad clip creation process we communicate constantly with the client to ensure that the ad clip is not only high-quality and engaging, but also reflects the image and values of the brand being advertised.

Looking for an attention-grabbing and memorable advertising campaign? Want your broadcast ad to be seen by a large and diverse audience? OWEXX professionals will help you deliver an impressive advertising campaign.