OWEXX outdoor screen network in Kaunas – attention-grabbing media

The OWEXX outdoor screen network, offering high-quality LED outdoor screens in various Lithuanian cities and Riga, also offers outdoor screens in the temporary capital. Outdoor screens located in Lithuania's second-largest city ensure a large audience, and their size and resolution enable an attractive and memorable advertising message to be spread. Launching a new brand, informing about services or products for sale, a social message, opening a new store or service location, announcing a promotion, etc. – outdoor screens can help create an effective advertising campaign. This time, the article takes a closer look at the OWEXX outdoor screen network in Kaunas.

Outdoor advertising – a reliable way to increase brand visibility

Outdoor advertising is a reliable advertising campaign tool for increasing brand, product or service awareness, attracting new customers, sending a social message, and shaping business image. Although we spend a lot of time looking at much smaller screens – smartphones, computers or televisions – outdoor advertising does not give up its position and is viewed very favourably by consumers. Online, advertising flows are enormous, and users receive large amounts of information that is becoming increasingly difficult to remember and notice. Meanwhile, advertising on outdoor screens stands out, attracts attention and does not annoy. According to a study by the company Magna, as many as 71% of consumers prefer outdoor advertising compared to online advertising.

Kaunas currently has over 300,000 inhabitants. It is a rapidly expanding city, with new residential buildings and business centres being built, and the Kaunas district is also expanding, from which many residents commute to Kaunas. Thus, there is constant heavy traffic on Kaunas streets, which means that outdoor screens located next to major streets, intersections or shopping centres are seen by a large audience.

OWEXX outdoor screens in Kaunas

The OWEXX outdoor screen network offers LED outdoor screens in visible locations in Kaunas – at major intersections, in the city centre, next to objects attracting large flows of people, on the façade of Žalgirio Arena, and at the bus station. Kaunas is a rapidly growing city, so outdoor advertising reaches a large number of users.

The newest LED screen of the OWEXX outdoor screen network in Kaunas is the outdoor screen "Centras / Senamiestis" installed in 2023 at the intersection of Veiverių and H. and O. Minkovskių streets. The name suggests that the large (25 sq. m) and high-resolution (960 x 576 pixels) outdoor screen stands right next to Kaunas Old Town, on the way to the centre. The LED screen stands at the foot of Aleksoto Hill, next to the Vytautas the Great Bridge leading towards the Old Town and Karaliaus Mindaugo Avenue, which leads towards Laisvės Alley, the Akropolis shopping and entertainment centre and other attractions – this street has constant heavy vehicle traffic. The outdoor screen will be seen by those driving towards such famous Kaunas locations as Santakos Park, Vytautas the Great Church, Kaunas Castle, Rotušės Square, etc., as well as towards Aleksotas (and its popular observation deck offering a panorama of Kaunas), Marvelė, Akademija, and Freda districts via the Vytautas the Great Bridge.

The OWEXX outdoor screen network offers high-quality LED outdoor screens in various Lithuanian cities and Riga. Visible locations, a large number of contacts and an attention-grabbing advertising message – everything needed for an engaging advertising campaign.