Short message, big impact: OWEXX outdoor screens next to businesses and shopping centres

Today's consumer encounters hundreds of advertising messages every day. The winners are the businesses that can communicate clearly at the right moment – and that makes the choice of advertising channel crucial. Strategically selected locations, strong visuals and a targeted message – outdoor screens in cities ensure consistent and effective brand communication.

An audience on the way to a decision: strategic outdoor screen locations

The OWEXX screen network offers outdoor screens in strategic city locations that create optimal conditions for effective advertising. One such solution is outdoor screens next to, near or on the way to shopping and leisure centres.

Shopping centre approaches are one of the most intense contact zones in the city. On the way to a shopping destination, the consumer is already prepared to make purchasing decisions, and attention naturally turns to ads and the information they contain. The consumer plans purchases, chooses or decides spontaneously – so advertising in such locations can directly influence purchasing decisions, especially if the message provides information about special offers, promotions, or reminds about the brand, products or services. It is an opportunity to invite a potential customer to decide here and now – this advertising channel lets you talk to the consumer when they are close to a decision.

As many as 80% of consumers who saw an ad outside the home took some kind of action, and this advertising channel increases brand recognition by as much as 47% (Gitnux data, 2026).

The OWEXX screen network offers a wide selection of screens located next to or near shopping centres and on the way to them. For example, the double-sided curved outdoor screen in Panevėžys (made up of the "RYO" and "Klaipėdos g." screens) is next to the RYO and Molas shopping and leisure centres. The "Didžiausia sankryža" screen in Šiauliai is near one of the city's most popular shopping and leisure centres, Saulės miestas, while in Vilnius the "Vilnius Outlet" screen greets visitors heading to the largest outlet centre in Northern Europe of the same name. In Vilnius the choice of such screens is especially rich – they are also installed on the way to shopping and leisure centres such as Akropolis, Ozas, Panorama and others. These are just a few examples of the solutions OWEXX offers; solutions that help create effective advertising campaigns at city, national and international level.

Outdoor screens next to or near shopping centres let brands be in the right place at the right moment. A short, clear, visually strong message can remind people of the brand and sway the buyer's decision on the spot. Large-format visuals cannot go unnoticed – even when the consumer has only a few seconds to see the message.

Advertising next to business centres: effective B2B communication

For those seeking effective business-to-business (B2B) communication, outdoor screens next to or near business centres create an optimal opportunity to broadcast advertising where company executives, procurement, marketing and finance specialists and other decision-making employees are concentrated. A well-crafted message on an outdoor screen can become a real business decision.

"Pilaitės prospektas", "Spaudos rūmai", "Ukmergės", "Pašilaičiai", "Ateities", "Baltijos prospektas" – these are just a few examples of OWEXX screens located next to business centres. Outdoor screens next to business centres let you reach your target audience in their daily routine – arriving at work, during lunch breaks, heading to or from meetings, and so on. It is a frequent, recurring contact that helps build awareness, recognition and trust. And in B2B communication, consistency and long-term contact are especially important – outdoor screens are an optimal advertising channel for that.

Outdoor screens provide an opportunity to build brand authority precisely when potential partners and clients are "in work mode", while the large format and dynamic visual content let you stand out in today's information noise.

The largest LED screen network in the Baltics OWEXX: innovative solutions and long-standing experience in the advertising market

Top-quality outdoor screens placed in strategic locations in large and smaller cities are an attractive and effective medium for communication that leaves an impression.

The OWEXX screen network offers not only optimal screen locations, quality and flexibility, but also innovative, distinctive outdoor advertising solutions. OWEXX installed the first triple-sided curved outdoor screen in Lithuania – it makes it possible to broadcast advertising at a 360-degree angle. This screen broadcasts advertising at an extremely high-traffic roundabout in Kaunas, while another unique OWEXX solution – the aforementioned double-sided curved outdoor screen (the only one of its kind in Lithuania) – is installed in the city of Panevėžys. One of the company's priorities is sustainability, so OWEXX is the first and only to offer outdoor screens with integrated solar panels.

Dynamic advertising content, the highest visual quality, distinctive solutions – the OWEXX outdoor screen network enables not only greater visibility but also a stronger impression.

Looking to turn your advertising message into real sales? The largest LED outdoor screen network in the Baltics, OWEXX, is your strategic advertising partner. More information https://www.owexx.com/reklama-ekranuose/.