Eye-catching advertising in Panevėžys: OWEXX outdoor screens

City advertising is one of the most effective ways to be seen by a large and diverse audience. OWEXX, the largest LED outdoor screen network in the Baltics, offers extensive digital out-of-home advertising opportunities in Lithuania, Latvia and Estonia. This article covers OWEXX solutions in Panevėžys, home to Lithuania's first double-sided outdoor screen of its unique design.

OWEXX outdoor screen network solutions in Panevėžys: advertising that stands out in the information flow

The effectiveness and reach of a message are often determined by several factors, one of which is the location of the outdoor screen. Strategic city locations that help create advertising value and success – the OWEXX outdoor screen network applies solutions that create optimal conditions for visible advertising. And in Panevėžys, OWEXX offers the best conditions for screen advertising: the screens are in high-traffic zones, on busy streets with the heaviest vehicle flows, with shopping and leisure centres nearby, and more.

One such solution is a unique double-sided outdoor screen – the first and only one of its design in Lithuania. A large-format screen made up of two curved screens delivers attention-grabbing, engaging advertising opportunities – the ad can be broadcast on both screens at once (at a 240-degree angle), creating a visual effect that leaves an impression.

The curved outdoor screens "RYO" and "Klaipėdos g." face different directions of the busy intersection of Klaipėdos and Vakarinės streets, with the "RYO" and "Molas" shopping and leisure centres nearby.

Outdoor advertising visibility is also determined by the screen's position at the intersection and by quality – today's consumer no longer has time for low-quality, blurry content. The message broadcast on the screens must be focused and clear, and the outdoor screens will ensure reach to a large audience. OWEXX applies the highest quality standards – so that advertising in a medium that has earned consumers' trust is seen and delivers results.

The screens offered by the OWEXX outdoor screen network in Panevėžys ensure reach to a diverse audience – both city and district residents and visitors – and optimal advertising visibility.

The largest LED outdoor screen network in the Baltics OWEXX: strategic city locations and more than 40 million contacts per week

Digital out-of-home advertising is a fast-growing advertising channel worldwide. Outdoor screens combine the advantages of traditional outdoor advertising and modern technology, creating an optimal medium for an effective message.

Outdoor screens make it possible to stand out in today's information flow: bright and dynamic, large-format images in a modern medium organically attract attention even in the fast-moving, uninterrupted rhythm of the city. This medium also offers flexibility – content on an outdoor screen can be updated promptly, ensuring the message stays relevant and avoiding so-called ad blindness. This is also shown by various studies – for example, as many as 71% of consumers look at outdoor ads while travelling/driving (according to Gitnux data, 2025).

The OWEXX outdoor screen network offers the widest selection of outdoor screens across all the Baltic states. It is an opportunity to run an advertising campaign on a regional, national or even international scale.

The OWEXX outdoor screen network also implements and offers its clients exceptional outdoor advertising solutions – the double-sided outdoor screen in Panevėžys mentioned in this article is one of them. OWEXX is also the only provider offering outdoor screens with solar panels; it was the first in Lithuania to install a three-sided curved outdoor screen in Kaunas. Innovative solutions are developed to create optimal conditions for results-driven advertising that helps build client success stories.

More about the OWEXX outdoor screen network in Panevėžys https://www.owexx.com/reklama-ekranuose/ekranai/panevezys.