The largest selection of advertising spaces in Lithuania – OWEXX advertising spaces

OWEXX advertising spaces – a wide range of different advertising media in one place: outdoor screens, advertising stands, advertising trailers, advertising on radio and television, advertising in business centres, the water park, airports; advertising on and inside public transport, advertising in shopping centres, medical institutions and other advertising media. It is the largest selection of advertising spaces in Lithuania – different cities, different media, the highest quality of service and the opportunity to be heard and seen in today's advertising world.

The right choice of advertising medium – effective advertising

Every day, consumers are reached by at least a few hundred ads. But certainly not all of them are seen. That is why consumer attention today is more important than ever. The large volumes of information, including advertising, mean that part of this flow is as if passed over; a certain, even unconscious, ignoring of advertising occurs – this is especially relevant for online advertising. Therefore, first of all, it is necessary to purposefully choose not only the advertising message and a high-quality, attention-grabbing visual, but also the media – those that will not let you go unnoticed.

OWEXX offers the largest selection of advertising spaces in Lithuania – a variety of advertising media that allow you to create an effective advertising campaign. Advertising spaces are offered in various locations across Lithuania – in large and smaller cities, towns, on main roads and motorways; it is also both outdoor and indoor advertising, as well as location-independent advertising media – radio, television, etc. To plan advertising that reaches an even larger audience – advertising spaces are also offered in Latvia. It all depends on the goals you want to achieve – a professional OWEXX team helps to plan an effective and attention-grabbing advertising campaign.

Advertising on radio and television, outdoor screens, advertising stands and trailers, advertising in institutions – shopping and business centres, medical institutions, Lithuanian airports, the "Vichy" water park; advertising on and inside public transport and other advertising spaces – this is the opportunity to plan attention-grabbing advertising across different advertising media, with everything you need in one place. Or perhaps to decide which advertising medium is most suitable – advertising spaces are presented with descriptions, maps allow you to choose advertising by location, and a professional team with long-standing experience is ready to help.

Choosing the right advertising medium or a combination of them can be a difficult task. Especially when there is a large selection. Moreover, certainly not every advertising medium will be best suited to the brand's target audience or even to the company's own communication and image, or to a specific advertising campaign with set goals. Therefore, a responsible choice helps save not only time but also money, and the results achieved are pleasing. The right advertising space becomes a bridge between the advertising message and the audience, and in today's flow of advertising and information this can become a factor determining a brand's success.

Different advertising spaces – to reach different audiences and goals

What is important when choosing the right advertising medium for advertising? First of all, the target audience – you should not only know who they are, but also their main information consumption habits, which medium the target consumer prefers, and so on. Another decisive element, of course, is the goal of the advertising campaign. Whether it is long-term or short-term advertising – for example, whether a new product is being introduced to the market or a promotion is being announced; also – what goal the advertising campaign is pursuing. Perhaps to increase sales, or maybe brand awareness? Of course, it is also important to take into account the budget planned for the advertising campaign – so that it can be used to select the optimal advertising media to achieve the set goals.

One of the most versatile advertising media is outdoor screens. A modern, high-quality outdoor advertising tool is the path to consumer attention and trust. And consumers trust out-of-home advertising, including outdoor screens – as various advertising studies show. Moreover, the "Kantar Media Reactions 2023" study found that advertising on out-of-home screens and out-of-home advertising rank among the top five advertising channels most favourably rated by consumers. And the correlation between advertising media that is viewed favourably and that which attracts more attention is as high as 90%. So advertising broadcast in media that are trusted and viewed favourably will not go unnoticed.

Outdoor advertising tools such as outdoor screens allow you to reach a large and diverse audience in various Lithuanian cities and in Riga. And combining advertising on outdoor screens with, for example, radio advertising creates a cohesive, complete and even more attention-grabbing advertising campaign. After all, most of the time radio is listened to out of home, on the go – so the combination of dynamic video on an outdoor screen and sounding advertising on the radio will create a memorable and impactful message. According to the Outdoor Media Association, attentiveness while out of home rises to as much as 98%, so it is no surprise that out-of-home advertising tools are effective.

The success of advertising is often also determined by its repetition. Examples of such effective advertising include outdoor screens and billboards that are passed every day; as well as advertising on public transport, which during a single journey is seen certainly more than once or twice; advertising spaces in business centres, for example in lifts – seen every time you arrive at work. However, such advertising, although seen often, is not annoying, because it does not interrupt the user's activity but rather becomes part of it. According to the Out of Home Advertising Association of America, 8 out of 10 adults notice advertising broadcast on out-of-home advertising tools.

As mentioned, some advertising spaces are more suitable for reaching specific brands, goals or audiences. For example, advertising in leisure areas such as a water park is perfectly suited for advertising in the tourism, health, transport or food sectors. Meanwhile, advertising spaces on and inside public transport, although a suitable tool for achieving many advertising campaign goals, very often become an excellent instrument for building a connection with the residents of a specific city, announcing services provided there, planned events, etc. The variety of advertising space options allows you to choose the most suitable tool for a specific situation.

OWEXX advertising spaces – trust, choice and experience

OWEXX advertising spaces mean a variety of choices, long-standing experience in advertising and client trust, ensured by the highest-quality advertising services.

Different advertising media – from outdoor screens and billboards to advertising on television and radio; from advertising in business centres and airports to advertising on public transport; from advertising spaces in shopping centres to advertising in water park spaces – this is advertising that reaches a diverse audience and helps achieve the set campaign goals. And when all advertising spaces are in one place, not only advertising but also its planning and organisation become efficient.