Advertising spaces at Vichy Water Park in Vilnius: advertising that builds a connection with the consumer

Advertising at a water park means large visitor flows, a targeted audience, attention, positive associations and increased brand awareness. The variety of advertising spaces across the water park's areas lets you choose the advertising medium that best suits a particular brand, while the water park's specific character offers the chance to reach consumers when they are open to new information and to build a positive brand image.

Advertising at a water park – why choose this particular advertising medium?

Advertising at a water park is an opportunity to reach relaxed consumers who are open to new information and have purchasing power. Advertising spaces at a water park are visible and eye-catching, yet not irritating – they become part of the leisure areas. That is why the associations created with the brand are positive: linked to holidays, entertainment, relaxation and so on. What is more, advertising at a water park is seen more than once and is remembered.

The advertising spaces at Vichy Water Park are particularly well suited to advertising in the tourism, pharmaceutical, entertainment, catering and transport sectors. This can also be advertising aimed at different age groups visiting the water park, for example food supplements for seniors or young people. Since the water park is visited not only by Vilnius residents but also by city guests from other parts of Lithuania and tourists from abroad, the water park's areas are a suitable place to advertise various transport companies operating in the city (taxis, ride-hailing services and so on), restaurants, as well as to promote various entertainment – events, concerts and so on. It is likely that people on holiday are looking for where to spend their time next, especially at a weekend or on holiday.

And while relaxing in the water and spending time in a park reminiscent of the exotic Polynesian islands, it is especially fitting to plan the next holiday or trip. That is why advertising by tourism companies and travel packages will blend perfectly into the water park's areas and create an effective, memorable advertising campaign. Building brand recognition, a connection with the consumer and positive associations – advertising spaces in the leisure and entertainment areas of the water park create optimal conditions for effective tourism-sector advertising.

Advertising spaces at Vichy Water Park – a variety of options

Vichy Water Park in Vilnius is a large water entertainment complex that attracts more than half a million visitors a year. It is visited by Vilnius residents as well as city guests from other parts of Lithuania and abroad. Water entertainment is most often enjoyed by young people, families and seniors, with the largest share of visitors – 70% – being people aged 25–45.

Visitors to Vichy Water Park in Vilnius are consumers with average and higher incomes, so advertising reaches an audience with purchasing power that devotes part of its income to leisure, entertainment and so on. Advertising in the water park's areas means an abundance of choices and guaranteed attention. The variety of advertising spaces in different areas of Vichy Water Park makes it possible to choose the place and the medium that would be most suitable for advertising a particular brand.

The TV screens offered by OWEXX at Vichy Water Park are bright, dynamic, high-quality and eye-catching advertising. The attention-grabbing screens are installed in places where the broadcast advertising would be seen by the largest possible number of visitors – a screen on the second floor of the water park and a screen by the exit and payment tills. The bright advertising will catch the attention of both visitors enjoying themselves and those waiting in line.

The water park offers an especially large selection of advertising boards. These advertising spaces are installed in various areas of Vichy Water Park: the lobby, the first floor, by the wave pool, and in different sauna zones. The large advertising boards, visible to visitors actively enjoying themselves in the water as well as those relaxing on loungers or just arriving at the water park, blend into the environment, yet the bright advertising catches the eye and is seen more than once, for example when repeatedly glancing at the clock next to which one of the advertising boards is installed, or when returning to rest in one of the sauna zones.

The advertising frames at the water park greet consumers in the changing rooms and lockers – so as soon as they arrive for water entertainment. On arriving at the entertainment park, people usually follow information on various tents and frames, so bright advertising that does not slip past the eye lets the desired message be conveyed to an attentive audience.

Advertising stickers at Vichy Water Park are ad spaces on the facade, on the changing cabin doors, on the main entrance turnstile and other locations. Every visitor to the water park passes by these ad spaces, so the advertising is seen by an exceptionally large and diverse audience.

Vichy Water Park also offers non-standard ad spaces in different areas of the park. Ad spaces in the children's play area, on the water slide, in the bar and in the snack bar are different spaces that can reach different target audiences, such as adults, families with children or young people.

The ad spaces offered by OWEXX at the water park are an effective part of an advertising campaign, reaching an attentive audience with purchasing power and helping to create positive associations with the advertised product.

OWEXX offers the largest selection of ad spaces in Lithuania

Ad spaces in various Lithuanian cities and towns and in Latvia, a wide choice of different advertising media, long-standing experience in advertising and top-quality services – all in one place, offering the largest selection of ad spaces. OWEXX follows the motto – easy to trust – because client trust is what matters most. Long-standing experience in the market allows us to make optimal decisions suited to each specific advertiser, while the choice of ad spaces provides tools tailored to the target audience and, of course, attention.

Advertising at Vichy Water Park, outdoor screens, advertising stands, advertising trailers; advertising on radio and television; ad spaces on public transport and inside vehicles, advertising in business centres, medical institutions, airports, shopping centres and other ad spaces, as well as advertising creation services – it's easy to trust when OWEXX takes care of your advertising.