Together on the road to victory: supporting Lithuanian sport

Long hours of training and strict discipline in between, daily work and dedication – to spectators who see the joyful moments of victory, this side of sport often remains invisible. The advertising campaign "Together on the road to victory" is dedicated to thanking Lithuanian athletes and their teams for their hard work in training and competitions, and for their inspiring determination in pursuit of victory. The OWEXX advertising campaign highlights how important recognition of achievements and ongoing support are for athletes – after all, together we can achieve more.

Together on the road to victory: athletes' determination, long hours of training and the importance of support

The advertising campaign focuses on representatives of various sports. It will feature athletes from the Women's Lithuanian Basketball League, including Justė Jocytė, who received the highest WNBA invitation in Lithuanian history and is one of the most promising Lithuanian basketball players. The campaign also includes Lithuania's best golfer, Gilė Bitė Starkutė, who made her debut this year on the second-tier Epson golf tour in the United States.

The campaign will also feature representatives of Lithuanian men's football, rugby, and basketball, as well as multiple-time Lithuanian rally champion Karolis Raišys, who this year won third place in the Dakar Rally's "Dakar Classic" category.

The golfer's intense competition season includes 20 tournaments over 20 weeks, with travel across 15 different U.S. states. Training, preparation, and 7 days, 45 hours per week on the golf course, covering 60–70 kilometres.

The world's most famous rally competition, driving a car through the desert – mountains, cold, wind, fog – striving for the best result even in the most difficult conditions, for example, when the accelerator cable breaks, with the co-driver sitting on the engine and controlling the car's speed from there.

The desire to give one's all, 100% to basketball and to perform well on the court; strict discipline off the basketball court, including nutrition, sleep, and training regimen, and constant consistent, persistent work; psychological preparation, inner strength, and focus to perform as well as possible even after making a mistake on the court. Although competitions last several hours, MLKL basketball players say that preparation for those hours is long (often taking up two-thirds of the day) and requires maximum focus and dedication to the sport.

There are countless such stories illustrating athletes' determination and work. The goal of the "Together on the road to victory" campaign is to thank athletes for their willpower and perseverance and to encourage others to actively support the people and teams in sports who bring fame to our country. The advertising campaign also aims to popularise sports and their representatives that receive undeservedly less attention, to increase their visibility, and to encourage support for them, which, unfortunately, is often lacking. The campaign aims to reveal that every athlete and every sport brings fame to Lithuania, so supporting them is essential.

OWEXX is a long-time supporter of Lithuanian sport. According to OWEXX manager Viktoras Tolvaiša, this is very important for the company: "Lithuanian athletes are very important to the country. Thanks to them, Lithuania's name is heard loudly around the world – a small country that has produced such great, exceptional people."

The talent and determination of our country's athletes inspire, unite, and bring Lithuania's name to the world. The measure of the advertising campaign's success is the more people who contribute to supporting the country's athletes.

"We want the number of athletes who bring fame to Lithuania's name to keep growing and for the country to be visible thanks to them. And that happens when the country, businesses, and each individual contribute to their victories. The message of the advertising campaign is intended for people who care about sport – those who support the idea that sport should make Lithuania's name heard loudly," highlighted the idea of the advertising campaign by the OWEXX manager. "Let's support athletes and their teams so that we can be proud of them, so that all of Lithuania can be proud."