OWEXX outdoor screen network in Kaunas: modern advertising media and an audience of thousands

The largest outdoor screen network in the Baltics, OWEXX, offers outdoor screens in cities across Lithuania, Latvia and Estonia – modern, top-quality advertising media reaching audiences of hundreds of thousands. This article covers the OWEXX outdoor screens available in Kaunas, including the first of its kind in Lithuania and the only triple-sided outdoor screen in the Baltics.

OWEXX outdoor screen network in Kaunas

Dynamic, modern and constantly growing, Kaunas opens up wide opportunities for advertising that reaches a large and diverse audience. The high-quality outdoor screens offered by OWEXX have become part of the urban cityscape – a space for a creative, high-quality, attention-grabbing advertising message. The screens in the temporary capital are installed in areas that attract heavy vehicle traffic: at busy roundabouts, next to (or on the way to) popular shopping and leisure centres, near Kaunas city centre and the Old Town, and so on.

A unique advertising solution that OWEXX has implemented in Kaunas is a distinctive triple-sided LED outdoor screen standing at the 6th Fort roundabout. The triple-sided screen consists of three connected, curved LED screens facing different sides of the roundabout ("Girstutis", "Pramonės prospektas", "Molas"). This modern advertising medium makes it possible to broadcast advertising on each (or a selected) screen separately or on all of them together, creating an impressive 360-degree advertising image. The outdoor screen installed at the intersection of K. Baršausko, M. Riomerio, Kovo 11-osios streets and Pramonės prospektas is the only one of its kind in the Baltics.

It is not only the distinctive design and the highest outdoor screen quality that create optimal conditions for visible advertising – the screen's location ensures this too. Near the "Molas" shopping and leisure centre, on the way to the "Girstutis pool", where the Gričiupis, Petrašiūnai, Dainava, Žaliakalnis and Aukštieji Šančiai districts meet, there is constant heavy vehicle traffic.

In another high-traffic zone of Kaunas, where city life is buzzing – at the approaches to the Old Town and city centre – another eye-catching, modern screen, "Centras / Senamiestis", is installed. The outdoor screen is clearly visible to everyone arriving from the Aleksotas side towards the city centre and Old Town, and to those heading towards the Vilijampolė, Žaliakalnis and Žemieji Šančiai districts along Karaliaus Mindaugo prospektas. The outdoor screen is right next to the Vytautas the Great Bridge, with Aleksotas hill as its backdrop.

These are just a few examples of the high-quality, modern LED outdoor screens located in the most visible spots that the largest outdoor screen network in the Baltics, OWEXX, offers in Kaunas. Advertising in the temporary capital is an opportunity to communicate with Kaunas residents, the people of Kaunas district (more than 400 thousand combined) and city guests arriving from other parts of Lithuania and abroad.

Outdoor screens – an integral part of modern cities

Outdoor screens have already become part of the urban landscape today – not only an advertising medium broadcasting a brand's message, but also a reflection of the modern, dynamic rhythm of the city. An important part of out-of-home advertising, viewed favourably by both consumers and marketing professionals, outdoor screens are a universal advertising tool that not only opens up opportunities for creative, high-quality advertising but also reaches huge audiences – city, national and international.

According to MediaFinch data, advertising on outdoor screens is particularly beneficial for building brand recognition – as many as 55% of consumers recognise a brand after first seeing it on outdoor screens. As many as 68% of consumers say they have purchased goods or services they saw advertised on outdoor screens.

Large consumer flows in strategically selected locations ensure a large audience for advertising, and outdoor screens can be used to achieve various campaign goals: to increase brand recognition and awareness; to drive sales or visits to an online or physical store, and so on.

OWEXX outdoor screen network in the Baltics

OWEXX stands for professional advertising solutions, the highest quality of service and long-standing, almost 30 years of experience in the advertising market. LED outdoor screens in Vilnius, Kaunas, Klaipėda, Šiauliai, Panevėžys, Riga, Tallinn, Tartu, Pärnu and other Baltic cities create opportunities for a bright and memorable campaign – the optimal solution for both local and international businesses seeking to communicate effectively on a city, national or international scale in the Baltic market.