Advertising at Vichy Water Park with OWEXX: a powerful message, a targeted audience and summer discounts

Advertising at Vichy Water Park is not only an opportunity to reach a wide audience, but also an effective tool for building a unique connection with the consumer. Picture users on holiday in the midst of leisure and entertainment, surrounded by positive emotions and a fun atmosphere. In leisure and entertainment spaces, advertising becomes not only visible but also memorable, and moreover, it creates positive associations with the advertised brand. Advertising at a water park is not just an investment in visible advertising, but also in a close emotional connection with the brand's target audience. And right now OWEXX is also offering various summer discounts on advertising spaces at Vichy Water Park.

Advertising spaces at Vichy Water Park help create positive associations with the brand

Summer is an especially suitable time to create and strengthen a connection with the consumer. A large number of people on holiday, more spontaneous purchases and a positive atmosphere help not only to create positive associations with the brand, but also to drive sales and shape the company's image. And when, if not now, is the right time to send your advertising message in leisure and entertainment zones such as a water park? OWEXX applies summer discounts to advertising spaces at Vichy Water Park, so this is a unique opportunity to invest in increasing brand awareness and building a connection with the consumer at an especially attractive price.

Advertising at a water park creates positive links with the advertised brand, product or service, because they are associated with entertainment, leisure, a good, positive atmosphere. Broadcasting a company's advertising in the water park's spaces reminiscent of tropical countries, where users enjoy leisure and entertainment, creates or reinforces the perception of the brand as part of those positive experiences. This also creates a positive response to the advertised company, and moreover, the presence of advertising in leisure and entertainment spaces creates the impression that the company encourages and supports users' leisure and entertainment, which further strengthens the positive company image associated with pleasant experiences.

Choosing advertising spaces at the water park and strategically placing them in the water park's spaces ensures an advertising message that stays in consumers' memory, especially given the fact that the audience is positively disposed and attentive. Advertising spaces at the water park also offer opportunities for creative, interesting, vivid advertising – the advertising image and text can be adapted to the environment reminiscent of Polynesian island nature, and the variety – billboards, frames, stickers, TV screens, non-standard spaces, etc. – allows you to choose the advertising space best suited to the message you want to send.

Advertising at a water park: reaching the target audience

Vichy Water Park in Vilnius welcomes more than half a million visitors per year. It is a huge water entertainment complex located in an intensive zone of the city of Vilnius. Both Vilnius residents and city guests from all over Lithuania and foreign countries such as Latvia, Poland, Ukraine, etc. come to the water park for entertainment. Most of them are young people, families with children and seniors, and the largest share of water park visitors, as much as 70%, are people aged 25–45. Water park visitors are consumers with average and higher incomes, so advertising in the water park's spaces reaches an audience that is not only attentive and positively disposed but also has purchasing power.

Although advertising at Vichy Water Park can be chosen to implement various advertising campaigns, the advertising spaces in these areas are most suitable for advertising products and services in the tourism, health, pharmaceutical, entertainment, catering and transport sectors. This is a great way to reach the brand's target audience, taking into account the different age groups of water park visitors. For example, since a large share of water park visitors are guests from other Lithuanian cities and tourists from foreign countries, the water park's spaces are suitable for advertising taxi and ride-hailing services operating in the city, informing about upcoming events, and inviting people to visit restaurants or other entertainment venues. And spaces reminiscent of exotic countries' nature and relaxed, vacationing visitors are excellent conditions for advertising tourism services and inviting consumers to plan their next holiday.

An advertising message that reaches the target audience at the right time – the advertising spaces at Vichy Water Park create optimal conditions for an effective advertising campaign.

Choice of advertising spaces – across the various areas of the Vichy Water Park

At the Vichy Water Park in Vilnius you get not only optimal opportunities for advertising that builds a connection with the consumer, but also a wide variety of advertising spaces. The advertising spaces in the water park blend into the holiday atmosphere, yet they also catch the eye and deliver a memorable advertising message.

The TV screens offered by OWEXX are dynamic, eye-catching, bright advertising on the second floor of the water park and by the exit and payment tills. Advertising broadcast on the TV screens not only catches the eye of visitors enjoying themselves or waiting in line, but also provides opportunities to reach an audience that is attentive and sees the ad for a longer period of time.

Advertising boards are installed in various areas of the water park, in visible locations – in the lobby, on the first floor, by the wave pool, and in the different sauna zones, catching the attention of visitors who have just arrived, those actively enjoying the water, and those relaxing on the loungers in the sauna area.

In the changing rooms and lockers, visitors are greeted by advertising frames that are visible as soon as they arrive to have fun and relax. There are also advertising stickers in the lobby, on the changing room doors, on the main entrance turnstile and in other locations. All water park visitors pass by the advertising stickers and frames, and upon arriving at the water amusement park the audience is highly attentive, as they are following various information. The message conveyed in the ad is seen by a large and diverse audience.

For those who want non-standard advertising – non-standard advertising spaces in different areas of the Vichy Water Park. This is advertising in the children's play area, on the water mattress, in the bar, in the snack bar, reaching different audiences and providing an opportunity for standout advertising.

OWEXX advertising spaces – the largest selection of advertising spaces in Lithuania

OWEXX advertising spaces are not only the largest selection of advertising spaces in Lithuania, but also the highest quality of service, experience and professionalism. Outdoor screens and advertising stands, advertising trailers, advertising spaces in the water park, business centres, medical institutions, airports, shopping centres; advertising on radio and television, advertising on public transport and inside vehicles, and other advertising spaces – different advertising tools, advice and professional solutions in one place.