Advertising clips – a few seconds to make an impression and leave a memorable message

3 seconds. Sometimes that's all the time an ad has to grab and hold the audience's attention. In that window, the advertising message must reach the user in a way that not only encourages them to keep watching but also conveys enough information.

Advertising on outdoor screens gives you the chance to reach a large audience, but whether you hold their attention also depends on a good, high-quality advertising clip. What does it take for an advertising clip to become one?

Advertising on outdoor screens – optimal conditions for advertising

According to the Out of Home Advertising Association of America, as many as 9 out of 10 consumers notice out-of-home advertising. These advertising media blend into our daily lives – they are visible without being intrusive. LED outdoor screens are installed to ensure visibility, a large audience and optimal conditions for effective advertising, while at the same time becoming part of the cityscape and everyday journeys through city streets.

From Times Square in New York to Piccadilly Circus in London, from outdoor screens that have become part of buildings to screens on city streets – outdoor screens are part of the modern, dynamic city, offering a canvas for creative and dynamic advertising.

According to research by Magna Global, 71% of consumers say outdoor advertising is more noticeable compared with online ads. A study by The Business Research Company reveals that 82% of consumers remember outdoor advertising they saw more than a month ago. These days, consumer attention is worth its weight in gold – it is more fragmented than ever, and the constant flow of information makes it harder to stand out. That is why advertising on outdoor screens is an opportunity to reach a large audience.

Advertising on outdoor screens is not only an opportunity but also a responsibility to create a memorable advertising clip that makes the most of all the advantages outdoor advertising offers. After all, a few seconds can shape the first impression of a company, product or service.

A good advertising clip – creativity and strategic thinking in one

An advertising clip usually lasts 10 seconds, but creating one is a long process that requires not only creativity but also strategic thinking. And, of course, it takes knowledge of the nuances of advertising clip production and experience – which advertising clips grab attention, which are memorable, what fonts, colours and illustrations to use, and which combinations of these elements work best.

When creating an advertising clip for outdoor screens, it is essential to consider not only the goal of the ad but also the goals, values, corporate identity and communication in other channels of the business itself. A consistent and thoughtful image drives brand recognition. It is also very important to know your target audience, their habits and expectations. Creating an advertising clip is a process that brings together many nuances. However, universal guidelines can steer the creative process in the right direction.

The abundance of information reaching consumers, everyday worries and the pace of modern life – everyday chaos is already plentiful. So it should not be present in advertising if you want to grab attention and achieve your goals. A clear, precise message, restrained animations, an image not overloaded with illustrations and a call to action – it is important that the message of the ad is understood quickly.

A Nielsen study revealed that 65% of consumers, after seeing an ad on outdoor screens, visited the advertised website, physical store or social media account.

Clarity, precision and moderation. These should be combined with boldness and creativity – then the ad will truly leave an impression. The time a user could spend understanding and remembering information should not be spent "decoding" the text or images of the advertising clip – clear, crisp and simple fonts, contrasting colours, non-distracting animations and only necessary illustrations are extremely important for creating quality advertising.

A creative, precise, clear and action-driving message packed into a few words seems like a difficult task. And it is. Advertising on outdoor screens can be used for various goals: increasing brand awareness, boosting sales of goods or services, shaping the company's image, building relationships with existing and potential customers, and so on. A professionally created, high-quality and attention-grabbing advertising clip is the path to achieving your goals.

OWEXX advertising clips – experience, professionalism and creativity

Delving into each client's needs, effective communication and thoughtful decisions – that is what OWEXX offers. Advertising clips created by the OWEXX team mean professionalism, creativity and quality. Years of accumulated experience allow us to make decisions that work. From the idea to its implementation and broadcasting on top-quality LED outdoor screens – with OWEXX, an advertising campaign becomes effective and memorable.