OWEXX outdoor screens in Šiauliai: advertising that grabs attention

The sheer volume of information reaching users today leaves businesses no other choice – to grab attention, build brand awareness, reach potential customers and secure a strong market position, they need advertising tools that stand out in an endless stream. Outdoor screens in cities are a modern, bright advertising medium that has earned consumer trust, helping create distinctive campaigns visible to large audiences. This time, the article covers the OWEXX outdoor screen network in Šiauliai, offering not only attention-grabbing but also sustainable advertising solutions.

OWEXX outdoor screen network in Šiauliai

An advertising medium right in the centre of Šiauliai – the OWEXX outdoor screen "Centras / Rūta", as its name suggests, is located next to the "Rūta" chocolate museum, well known to everyone – both Šiauliai residents and city visitors.

It is a high-quality, bright and modern outdoor screen, visible to residents and visitors heading through the centre of Šiauliai towards the city's various landmarks. Advertising in the city centre is an opportunity to broadcast to a very large and diverse audience that follows with interest the information presented on an outdoor screen that blends into the cityscape while still catching the eye.

The "Didžiausia sankryža" outdoor screen – a visible, high-quality, modern and, among other advantages, sustainable advertising tool – is equipped with solar panels and uses solar-generated electricity. This is not only an opportunity to broadcast an advertising message through a more environmentally friendly advertising medium, but also to build positive associations with the advertised brand.

The LED screen at the large Šiauliai intersection where Dubijos and Žemaitės streets meet is visible to a large number of contacts – on average as many as 457,000 per week. The intersection where the outdoor screen is installed connects the central part of Šiauliai with the southern part – heavy vehicle traffic passes the LED screen towards the city centre, suburbs, the main roads surrounding the city, and so on. Near the intersection is the popular shopping and leisure centre "Saulės miestas".

Advertising on OWEXX outdoor screens in Šiauliai is the optimal advertising medium for reaching the audience of residents and city visitors. Locations that attract large consumer flows, the high quality and visibility of the outdoor screens create opportunities for an advertising message that stands out in the information stream and grabs attention.

Out-of-home advertising: attention-grabbing advertising solutions

Out-of-home advertising, including outdoor screens, is an advertising tool valued by both marketing professionals and consumers. It reaches a large, diverse audience in places where consumers spend a lot of time: commuting to and from work, enjoying leisure time in the city, going shopping, for entertainment, and so on. City advertising grabs attention but doesn't annoy – it doesn't disrupt daily activities or intrude on the user's personal space.

According to International Outdoor, 85% of consumers consciously notice and read the advertising message delivered via an out-of-home advertising medium, and 66% use their smartphone to search for further information. According to Morning Consult, 61% of consumers view out-of-home advertising tools favourably, and the Kantar Media Reactions 2024 study shows that out-of-home advertising ranks among the top five most favourably rated advertising media among consumers.

A favourably viewed and visible advertising medium – outdoor screens – is exactly what bright advertising needs today.

OWEXX outdoor screen network: innovative solutions and visibility

Outdoor screens with solar panels, modern double-sided screens, a unique three-sided, curved outdoor screen in Kaunas capable of broadcasting advertising at a 360-degree angle, the most visible locations and the highest LED screen quality – the OWEXX outdoor screen network offers innovative solutions that enable effective advertising campaigns.

Nearly 30 years in the advertising market and a track record of success – professionalism, creativity and experience allow us to successfully drive clients' advertising campaigns forward, taking into account individual needs and market trends. Advertising that not only grabs attention but is also memorable – together with OWEXX.

OWEXX outdoor screen network in Šiauliai https://www.owexx.com/reklama-ekranuose/ekranai/siauliai