Advertising on overpass screens with OWEXX: a large audience and special offers

OWEXX introduces a new advertising platform – screens on overpasses in Vilnius, broadcasting a bold message to a large audience of locals and city guests. Right now is an exceptionally good opportunity to run a memorable advertising campaign – OWEXX is offering special deals for advertising on overpasses in Vilnius.

Screens on overpasses in Vilnius: novelty, visibility, attention

Screens on overpasses in Vilnius are an advertising medium that ensures high visibility and a broad audience. Strategically installed in high-intensity areas of the capital, the screens are seen by vehicle passengers travelling along the main streets of Vilnius.

The size, resolution and locations of the overpass screens create the conditions for an attention-grabbing advertising message that stands out in the information flow, helping to deliver innovative, creative and maximally impactful advertising campaigns – for those seeking optimal results.

The OWEXX outdoor screen network offers as many as seven high-quality screens on overpasses in Vilnius. "Konstitucijos", "Pedagoginis", "Jasinskio", "Geležinio Vilko", "Narbuto", "Ukmergės" and "Oslo" – the screen names suggest they are installed in locations with particularly heavy vehicle traffic. Located near or right in the centre of the capital and near the city's exits/entrances, the overpass screens blend into the dynamic landscape of the capital, yet at the same time, positioned above busy streets, they capture the attention of a large audience and broadcast a bold advertising message. The screen locations mean the advertising is seen not only by Vilnius residents who drive the capital's streets every day, but also by city guests visiting here.

A new advertising medium (in this case – as many as seven new screens) draws even more attention, creating an impression of surprise, solidity and uniqueness. Advertising on overpasses in Vilnius is suitable for achieving various advertising campaign goals: increasing brand visibility and awareness, creating image advertising campaigns; as well as driving sales, informing about promotions and special offers, inviting to events and store openings, spreading social messages, and so on.

According to Morning Consult, 61% of consumers view outdoor advertising favourably, and a The Harris Poll survey shows that bright, creative and large-format outdoor advertising particularly captures their attention. Moreover, the latest Kantar research ("Kantar Media Reactions 2024") shows that out-of-home advertising retains trust among both consumers and marketing professionals.

Overpass screens create optimal conditions for effective advertising. Now is a unique opportunity to run a bold and memorable advertising campaign on a new advertising medium, as OWEXX is offering special deals for advertising broadcasts on overpass screens.

The OWEXX outdoor screen network – exceptional, top-quality advertising

Not only bright and attention-grabbing overpass screens, but also top-quality, modern outdoor screens on city streets and intersections – the OWEXX outdoor screen network offers a wide selection of LED screens in various Lithuanian cities and in Riga.

Nearly 30 years of experience in the advertising market, optimal advertising solutions and a broad outdoor screen network – OWEXX helps create memorable advertising campaigns. It's easy to trust when advertising is in professional hands.

Screens on overpasses in Vilnius https://www.owexx.com/reklama-ekranuose/ekranai/ekranai-ant-viaduku-vilniuje