OWEXX outdoor screen network: eye-catching advertising, a large audience and quality

Outdoor screens are one of the most effective advertising tools today. Not only because of the large audience that sees the ad, or the bright and dynamic high-quality image, but also because of the favourable way users perceive them. And advertising in a medium that is viewed positively is even more visible.

The OWEXX outdoor screen network – strategically chosen locations and user attention

Advertising broadcast in the noisy spaces of a city becomes an inseparable part of them. Blending into the landscape of cities and major cities, outdoor screens provide bright and dynamic digital canvases for sending a memorable advertising message.

The LED outdoor screens offered by the OWEXX outdoor screen network are installed in the most visible locations in cities – where, standing, an outdoor screen blends into the dynamic cityscape yet at the same time draws attention and creates the conditions for visible advertising. When installing a new outdoor screen in a city, many aspects and nuances are taken into account; a few of them are the visibility of the outdoor screen itself and the surrounding environment, user flows, nearby and adjacent objects, as well as the potentially changing appearance of the area in the future – newly built objects, residential neighbourhoods along the way, etc. All of this is done to create optimal conditions for advertising and maximum return for its client.

Long-standing experience in the advertising field allows optimal decisions to be made. Outdoor screens create the conditions for attention-grabbing advertising that reaches a huge audience. For example, the "Ozas" outdoor screen in Vilnius, located next to such popular attractions as the Ozas shopping and leisure centre, the Vichy water amusement park and the entertainment arena; the "Pašilaičiai" and "Ukmergės" outdoor screens, standing on the high-traffic Ukmergės street, near the Vilnius western bypass. In Kaunas, attention is drawn by the "Centras / Senamiestis" outdoor screen standing at the foot of Aleksotas hill, right next to the heart of the temporary capital – the Old Town; in Klaipėda – the eco-friendly "Baltijos prospektas" and "Šilutės plentas" screens powered by solar-generated electricity; in Šiauliai – the "Rūta" screen installed in the centre and the "Didžiausia sankryža" outdoor screen standing at an extremely busy intersection, as its name suggests. These are just a few examples of attention-grabbing outdoor screens – they and the other outdoor screens offered by the OWEXX outdoor screen network in various Lithuanian cities and in Riga provide opportunities to create advertising that stands out.

The OWEXX outdoor screen network has just been joined by two new, top-quality, modern outdoor screens – "Pilaitės prospektas" and "Spaudos rūmai", installed in an extremely busy zone of the capital. There is constant heavy vehicle traffic along Pilaitės prospektas – both towards Vilnius centre and the Old Town, and towards the Vilnius western bypass, Pilaitė and the largest outlet centre in Northern Europe, "Vilnius Outlet", as well as other consumer attractions. The zone in which the outdoor screens are installed is home to many business centres, ensuring not only a constant flow of users but also the opportunity to carry out effective business-to-business (B2B) communication.

Advertising on the new LED outdoor screens is an even more visible, even more attention-grabbing message. A new advertising device stands out and creates an impression of surprise, while the advertising broadcast on it contributes to building a solid, reliable corporate image. Advertising on the OWEXX outdoor screen network is a message that stays in the memory.

What kind of advertising attracts the attention of today's consumer?

Why is out-of-home advertising, including outdoor screens, considered one of the most effective advertising tools? Outdoor screens are also chosen by such large companies as Google, Apple and Amazon when implementing their advertising campaigns. It is a reliable tool for sending an advertising message to a large audience in a modern, dynamic, attention-grabbing advertising medium.

Due to the abundance of advertising and information on the internet in general, many ads can often go unnoticed, disappearing into the background of work, conversations, browsing and reading. Still, it is interesting that, according to Kantar data tracking user reactions to ads, a significant increase in favourability towards advertising has been observed since 2020. This can presumably be driven by the attitude of different generations towards advertising and the media, as well as the nature, creativity and professionalism of the ads themselves, and the advertising media chosen.

Attention is more essential than ever today for building a connection with the consumer. A 2023 study published by Kantar found that the correlation between the advertising media that are viewed favourably and those that attract more attention is enormous. This means that users will consciously pay more attention to those advertising channels in which they prefer to see advertising. Of course, one should consider not only which advertising media users trust more, but also where advertising can reach a large audience, the target consumer and, without a doubt, be seen more than once. Outdoor screens fulfil all of these conditions.

According to the aforementioned 2023 Kantar study, out-of-home advertising was among the 5 most favourably rated advertising channels. According to 2024 data, out-of-home advertising remains in the top five most favourably rated advertising media by both marketing professionals and consumers, while advertising on out-of-home screens was rated first by marketing specialists.

According to the Outdoor Media Association, attention to out-of-home advertising increases by as much as 98%. Outdoor screens, blending into the landscape and becoming part of the dynamic, moving city, combine the advantages of creative and vivid advertising, of an attention-grabbing and favourably rated advertising medium, and of modern, high-quality advertising equipment, providing optimal conditions for implementing a successful advertising campaign.

OWEXX – quality, professionalism and optimal advertising solutions

The OWEXX outdoor screen network offers the highest-quality outdoor screens in Lithuania and Latvia. These are LED outdoor screens in various cities that grab consumers' attention and broadcast memorable advertising at major intersections, on high-traffic streets, near shopping and leisure centres, arenas and other attractions that ensure a large audience and visibility. Visible advertising that stands out in today's information flow, the highest quality of service and professionalism – that is a memorable advertising campaign with OWEXX.

OWEXX outdoor screen network https://www.owexx.com/reklama-ekranuose