Advertising screens at Vichy Water Park: bright and visible advertising with OWEXX

Advertising screens at the water park combine two highly effective advertising areas – out-of-home screen advertising and advertising in leisure spaces, thus creating optimal conditions for visible, bright advertising that reaches the target audience. OWEXX advertising screens at Vichy Water Park – advertising that grabs attention and creates positive associations.

OWEXX advertising screens at Vichy Water Park

Advertising at Vichy Water Park, where visitors come to relax, rest, have fun, and spend time with family or friends, creates conditions to send an advertising message to an audience that is in a positive mood and open to new information. Such advertising does not intrude into users' personal space, which is one of the reasons why out-of-home advertising is so favourably regarded among consumers. Moreover, advertising in leisure spaces such as a water park leads to even greater user engagement, precisely because of attentiveness and the positive associations created.

OWEXX advertising screens at Vichy Water Park in Vilnius are installed in visible locations with high visitor traffic, and bright, high-quality advertising attracts the eyes of visitors who come to relax and have fun. Dynamic advertising broadcast on the screens becomes part of the entertainment and leisure complex, blending into the bustling, tropical-like environment while at the same time drawing attention.

One of the TV screens offered by OWEXX at Vichy Water Park is installed on the second floor and is visible immediately after climbing the stairs. Its location ensures that the advertising will be seen by as many people visiting the water park for fun as possible. Another OWEXX advertising screen at the water park is installed near the payment cash desks and the exit – the advertising broadcast on the screen is visible to visitors waiting at the cash desks, leaving and entering, or lingering in the lobby by the gaming machines.

The specifics of the water park's spaces create conditions for visible advertising, and the attentive audience that comes to relax and have fun follows not only water park information but also the advertisements broadcast on visible, high-quality advertising screens. Moreover, the advertising is seen not just once, but those waiting at the payment cash desks, in queues for the slides, etc., have even more time to see and remember the broadcast information.

Advertising at the water park: creating positive associations

Why is advertising in leisure and entertainment spaces such as a water park effective? First of all, because the advertising message sent in such spaces creates positive associations with the advertised brand, product, or service. Since the advertising is broadcast in a specific environment, it is automatically associated with entertainment, leisure, and positive emotions, and the brand advertised at the water park seemingly becomes part of positive experiences.

Advertising at the water park is a particularly suitable tool for advertising tourism, pharmaceutical, entertainment, catering, and transport goods and services – advertising for these sectors at Vichy Water Park ensures appropriate associations that reach the target audience. The advertising message can be targeted at different age groups that visit the water park, such as seniors or youth. Since not only Vilnius residents but also city guests from various places in Lithuania and abroad come to the water park for fun, the advertising spaces at the water park are perfectly suited for advertising various taxi and ride-hailing companies operating in the city, restaurants, entertainment (events, concerts), etc. In the water park's spaces reminiscent of the exotic Polynesian islands, advertising of tourism services is especially suitable – it will blend perfectly into the environment, the mood of leisure and vacation, and become part of a memorable advertising campaign.

Positive associations created, an attentive audience open to new information, the ability to reach the target consumer, and bright, visible advertising tools – the advertising spaces at the water park provide opportunities for effective advertising that helps achieve the set goals of the advertising campaign.

Choice of advertising spaces at Vichy Water Park

The advertising spaces at Vichy Water Park in Vilnius are not only advertising screens but also other tools that are visible to everyone who visits the water park and create opportunities for a creative, high-quality, and bright advertising message.

In addition to the TV screens on the second floor of the water park and at the payment tills, OWEXX also offers advertising spaces in various other areas of the water park: the lobby, different sauna and entertainment zones, by the entrance, at the bar, in the children's area, in the changing cabins, and more.

These include large, attention-grabbing advertising boards in the lobby, on the first floor, by the wave pool and in the sauna zones; advertising frames in the changing cabins and lockers; advertising stickers in the lobby, on the changing cabin doors, on the main entrance turnstile, and more; non-standard advertising spaces at the water slide, children's playground, bar and snack bar. Different spaces that reach different audiences, plus a choice of advertising formats – this is your opportunity to pick the most suitable space for memorable advertising and a bright, attention-grabbing message.

The Vichy water entertainment complex is located in an extremely high-traffic area of the capital and welcomes more than half a million visitors per year. It attracts both Vilnius residents and city guests. The majority of visitors are young people, families with children and seniors from Vilnius, other parts of Lithuania and foreign countries, mostly Latvia, Poland, Ukraine and others. Advertising in the water park is an opportunity to reach an audience with purchasing power, as it is visited by middle- and higher-income consumers.

OWEXX advertising spaces – the largest advertising selection in Lithuania

The largest selection of advertising spaces in Lithuania, various advertising spaces in Lithuanian cities and towns as well as in Latvia, different advertising media, top-quality services, long-standing experience and professionalism – this is what OWEXX advertising spaces offer. Advertising spaces and services, information and optimal solutions – everything you need for a memorable advertising campaign, in one place.

LED outdoor screens, advertising stands, advertising trailers; advertising in the water park, business centres, medical institutions, shopping centres, airports; advertising broadcasts on radio and television; advertising spaces on and inside public transport – different advertising spaces and advertising creation services in reliable hands. It's easy to trust when OWEXX takes care of your advertising.