OWEXX unveils a unique three-sided outdoor screen in Kaunas: the first and only one in the Baltics

The first and only three-sided outdoor screen of its kind in Lithuania and the Baltics – now in Kaunas! In a high-traffic city zone, at the VI Fort ring, where K. Baršausko, Kovo 11-osios and M. Riomerio streets meet Pramonės prospektas, a distinctive LED outdoor screen has been installed, offering the chance to create a unique advertising visual by broadcasting it through 360 degrees and delivering a message that leaves an impression.

The new three-sided OWEXX outdoor screen creates an unforgettable impression

A new outdoor screen in the city is an attention-grabbing, distinctive advertising medium that complements the urban landscape. The everyday routine of city journeys will be enlivened by a new and modern advertising medium that creates an element of surprise and impact. And when the outdoor screen is the first and only three-sided outdoor screen in the country, the advertising broadcast on it is even more memorable, helping to shape and enhance a business image and creating positive associations with the advertised brand, product or service. This is a unique advertising opportunity.

„Molas“, „Pramonės prospektas“ and „Girstutis“ – three modern, top-quality new OWEXX LED outdoor screens in the city of Kaunas, facing different directions of the roundabout, together form a distinctive three-sided outdoor screen that makes it possible to broadcast advertising through 360 degrees.

The advertising possibilities on the new outdoor screen are exceptionally broad. High resolution means a bright, high-quality image that leaves an impression. The unique shape of the outdoor screens draws attention and creates a distinctive, modern advertising visual. Depending on the direction of the outdoor screens, you can choose the most relevant screen, and by choosing to broadcast on all three outdoor screens at once, you can broadcast advertising through 360 degrees, creating a memorable advertising message.

This is the first and only three-sided outdoor screen in Lithuania capable of broadcasting advertising through 360 degrees, and the only outdoor screen of exactly this kind in the Baltics.

OWEXX thanks the Licences, Permits and Services Division of Kaunas Municipality for its constructive cooperation throughout all the coordination processes for the outdoor screen.

A new three-sided outdoor screen at a busy roundabout – distinctive advertising seen by a large audience

Outdoor screens are an advertising medium valued by both consumers and marketing professionals. The latest research, such as „Kantar Media Reactions 2024“, only confirms once again that outdoor advertising has no intention of giving up its position in the advertising market. Outdoor advertising media such as LED outdoor screens in cities are effective both for their visibility and for their high-quality, dynamic advertising possibilities, as well as for the large audience that sees the advertising broadcasts.

Advertising seen in urban spaces ensures that a brand, product or service stays in consumers' field of view. Outdoor screens blend into the cityscape while broadcasting a bright and visible advertising message that, among other things, does not intrude on the user's personal space. It is a standout advertising medium, and the new, unique three-sided outdoor screen in Kaunas opens up opportunities for even more attention-grabbing advertising.

OWEXX outdoor screen locations are chosen with great care, taking into account a wide range of factors and aiming to create optimal conditions for the advertiser. Aspects such as vehicle flows, nearby or planned consumer-attraction sites, and the visibility and suitability of the screen itself for the specific location are all taken into consideration.

The new three-sided outdoor screen is a unique advertising medium installed at a large roundabout where the busy Pramonės prospektas meets K. Baršausko, M. Riomerio and Kovo 11-osios streets, and it will draw the attention of both Kaunas residents and city visitors. Both the uniqueness of the three-sided outdoor screen and its top quality ensure that advertising seen by a large audience will leave an impression.

Traffic at the Sixth Fort roundabout is extremely heavy. It is one of the city's main arteries, connecting the Dainava, Petrašiūnai, Žaliakalnis, Gričiupis and Aukštieji Šančiai neighbourhoods; the intersecting streets lead to major destinations such as Kaunas Ice Arena, Girstutis Swimming Pool, Urmo shopping centre, Ąžuolynas Park and the Lithuanian Zoo, Panemunė Forest Park, the KTU Santaka Valley and many more. Nearby are the popular Molas shopping and leisure centre, Lidl and Iki stores, gyms, car service centres, shops and more. In addition, the steady flow of vehicles is driven by the densely populated residential blocks, schools and medical facilities in the surrounding area.

The average number of contacts per week at this junction is over 417 thousand. A busy roundabout, high volumes of vehicles – and therefore consumers – excellent visibility and a unique advertising medium create optimal conditions for advertising in Kaunas.

OWEXX outdoor screens – the highest quality LED outdoor screens in Lithuania

Top-quality outdoor screens, a wide selection of outdoor screens, advertising design, innovative solutions and experience in the advertising market – the OWEXX outdoor screen network creates optimal conditions for memorable, high-quality, highly visible advertising that delivers results.

The first and only triple outdoor screen in Lithuania, the country's only environmentally friendly outdoor screens powered by solar-generated electricity, the highest resolution and the most visible locations in various cities – OWEXX strives for maximum quality and optimal advertising solutions. OWEXX – easy to trust.