OWEXX outdoor screen network in Šiauliai: standout advertising opportunities

Outdoor screens blending into city streets are becoming an inseparable part of the modern urban landscape, drawing attention with dynamic visuals and bold advertising messages. Advertising on outdoor screens offers the chance to effectively reach a large and diverse audience, stand out and achieve your campaign goals. This article covers OWEXX outdoor screens in Šiauliai, which broadcast not only visible but also sustainable advertising.

Outdoor screens – part of the modern city

Times Square in New York, Piccadilly Circus in London and other places around the world are what we most likely recall when we think of dynamic, bright outdoor screens in cities. Advertising is part of modern, ever-changing cities, and outdoor screens blending into the urban landscape often become, as in the cases mentioned, part of the city's culture.

Advertising on outdoor screens is not only an opportunity to stand out but also a responsibility: outdoor screens are an advertising medium that has earned consumer trust and is seen by a large audience. That is why high-quality, professional ad spots are especially important here, helping to shape a company's image, build a connection with the audience and increase brand recognition.

A 2023 Kantar study involving 16,000 consumers and 900 marketing professionals from around the world reflects advertising trends of the past four years. And although we live in the internet age, consumer preferences are still dominated by advertising channels encountered in real life – out-of-home media such as outdoor screens.

Out-of-home advertising and screen advertising (also out-of-home) hold two of the top five positions among the advertising media most favourably rated by consumers. Taking into account what consumers value is especially important, since the same study found a 90% correlation between the advertising channels that capture consumer attention and the channels they prefer. This means that advertising in media such as outdoor screens, which are favourably regarded by consumers, not only captures attention but also creates positive associations with the advertised brand.

OWEXX outdoor screens in Šiauliai: visibility and sustainability

The OWEXX outdoor screen network in Šiauliai offers the chance to strengthen this positive association even further – one of the LED outdoor screens in the city uses solar-generated electricity, thus broadcasting more sustainable, nature-friendly advertising.

This outdoor screen is a modern, high-quality LED screen called "Didžiausia sankryža" ("Biggest Intersection"), located at the junction of Dubijos and Žemaitės streets. As its name suggests, the outdoor screen stands in an extremely busy area of Šiauliai, with constant vehicle traffic and an average of as many as 457,000 contacts per week. The outdoor screen not only broadcasts a bold advertising message to a huge audience of city residents and visitors but also stands out for being equipped with solar panels. This is advertising that is not only visible but also nature-friendly, sending a positive message about the advertised brand.

The outdoor screen, which provides optimal conditions for visible advertising, is seen by both pedestrians and vehicle passengers. Around the intersection where the LED screen stands are various facilities that ensure high consumer traffic: Maxima, a sports club, hotels, a petrol station, a car wash, auto service centres, etc., with the Saulės miestas shopping and leisure centre nearby. The LED outdoor screen is also visible to those heading towards Šiauliai city centre, where various attractions visited by locals and city guests are located.

And in the very centre of Šiauliai stands the outdoor screen "Rūta", installed at the junction of Tilžės and Vytauto streets, right next to the Chocolate Museum. The museum next to the screen attracts large crowds of visitors, as do other museums, Aušros alėja, St. Peter and Paul's Cathedral, the Sundial Square and other attractions that people pass by the outdoor screen to reach. According to 2021–2022 data, Šiauliai welcomed around 108,000 museum visitors per year. Advertising in the city centre is an opportunity for bold advertising that reaches a large audience, seen by both Šiauliai residents and city guests from other parts of Lithuania and abroad.

OWEXX outdoor screen network announces summer discounts

The OWEXX outdoor screen network announces a summer promotion and offers big discounts – up to 85% – on advertising broadcasts on top-quality outdoor screens. Outdoor screens in Vilnius, Kaunas, Klaipėda, Šiauliai, Alytus, Panevėžys, Palanga, Mažeikiai and other Lithuanian cities, as well as in Riga, offer visible advertising that reaches a large audience in a trusted advertising medium, helping you achieve your goals.

Summer isn't over yet – it's a great time for a bold, colourful and dynamic advertising campaign. Create it with OWEXX!