OWEXX outdoor screen network in Klaipėda – sustainability and quality

Outdoor screens in Klaipėda are a modern and effective advertising medium that reaches a wide audience. Especially during the warm season, when Klaipėda becomes a holiday destination not only for Lithuanians but also for foreign tourists. OWEXX LED outdoor screens in the port city are installed at intersections with high flows of city residents and holidaymakers. Quality, attention-grabbing advertising and sustainability – advertising on outdoor screens in Klaipėda offers optimal conditions to be noticed.

Advertising on outdoor screens in the port city – a large audience and positive associations

Outdoor advertising, including advertising on outdoor screens in cities, is holding its ground in today's advertising market. Earning consumers' attention is becoming increasingly difficult, making it invaluable for achieving campaign goals. And outdoor screens provide an opportunity for attention-grabbing, bright advertising visible on city streets and at intersections.

Klaipėda is the third-largest city in Lithuania, with a population of 159,396 as of early 2024. The Lithuanian port city is undoubtedly one of the most visited cities in Lithuania, especially during the warm season. Advertising on outdoor screens in Klaipėda attracts the attention of both city residents and guests from all over Lithuania and foreign tourists, especially given the locations of OWEXX outdoor screens.

The outdoor screen "Baltijos prospektas" is installed at the intersection of Baltijos prospektas and Minijos gatvė, near the Central Klaipėda Terminal, from which tourists from foreign countries arrive and depart, as well as near the New Ferry Terminal, from which large tourist flows cross to the Curonian Spit. Vehicle flows at the intersection increase significantly during the summer season, when holidaymakers flock to the city. Nearby there is also the "Švyturys" entertainment arena, hotels, the Fishermen's Palace, shops, car washes, etc.

According to 2022 data, the number of departing passengers at seaports reached 177.7 thousand, while arrivals numbered 160 thousand. Most passengers arrive in the port city from Sweden and Germany, and most also depart to these countries. According to 2023 data, ferries to the Curonian Spit transported more than 700 thousand vehicles and nearly 3 million passengers in both directions per year.

The outdoor screen "Šilutės plentas", as the name suggests, is located at another busy intersection in the port city – at the junction of Šilutės plentas, Statybininkų prospektas and Lypkių gatvė. Traffic at the intersection is intense, with vehicles traveling from Klaipėda's old town and center, as well as from the Central Klaipėda Terminal and the New Ferry Terminal towards the suburbs. Around the intersection where the LED outdoor screen stands, there are many attractions – "Maxima" and "Moki-veži" stores, residential areas, restaurants, schools, kindergartens, parks, etc.

Advertising on outdoor screens in Klaipėda is an opportunity to create positive associations with the advertised brand, products or services, as it is a chance to attract the attention of consumers who have come on holiday – especially during the summer season. Moreover, it is an audience with purchasing power – advertising on screens can help attract people to events, restaurants, entertainment venues, shops, etc. – after all, consumers who have come on holiday are usually looking for ways to spend their time. Of course, LED outdoor screens in the port city also attract the attention of Klaipėda residents as well as those living in the Curonian Spit – outdoor screens are a suitable tool for running advertising campaigns throughout Lithuania.

Sustainability – a factor influencing modern consumer decisions

OWEXX outdoor screens in Klaipėda, "Baltijos prospektas" and "Šilutės plentas", are LED outdoor screens that consume solar-generated energy. Therefore, advertising on these outdoor screens is not only attention and a large audience for the advertised brand, but also a message about its values. After all, nature-friendly solutions are a priority today.

According to the latest research, consumers' decision to buy a product or service is increasingly driven by brand sustainability. For example, according to research company "NIQ", sustainability was significantly more important to 70% of consumers in 2023 than it was two years earlier. After price, safety, health and brand loyalty, sustainability is one of the factors determining the decision. And for Generations Y and Z, eco-friendly solutions are increasingly becoming one of the most important factors in building a connection with a brand – for instance, as many as 3 out of 4 members of Generation Z care more about a brand's sustainability than its recognition.

Building brand image, informing about products and services, announcing events and promotions, creating a connection with the consumer, increasing awareness – advertising on outdoor screens can help achieve various campaign goals, and advertising on outdoor screens powered by solar-generated electricity is also a message about the brand's values.

The only outdoor screens using solar-generated electricity in Lithuania are the OWEXX outdoor screens "Baltijos prospektas" and "Šilutės plentas" in Klaipėda and "Didžiausia sankryža" in Šiauliai.

OWEXX outdoor screen network – striking advertising in Lithuania and Latvia

The OWEXX outdoor screen network offers advertising on top-quality outdoor screens in Lithuania and Latvia. Not only Klaipėda, but also Vilnius, Kaunas, Šiauliai, Mažeikiai, Panevėžys, Alytus, Tauragė, Utena and other Lithuanian cities, as well as Latvia's capital Riga – this means attention, a large and diverse audience, and striking, high-quality, standout advertising.

OWEXX outdoor screen network in Klaipėda https://www.owexx.com/reklama-ekranuose/ekranai/klaipeda