OWEXX advertising spaces: a variety of options and visibility

There is no single, infallible golden rule that guarantees the success of an advertising campaign. But there are tools that help you reach your goals purposefully and successfully. One of them is strategically chosen, impactful advertising media. OWEXX advertising spaces – the platform offering the largest supply of advertising spaces in Lithuania, letting you reach the right audience at the right time.

Professionalism, quality and consistency – choosing advertising spaces

The volume of information, including advertising, seems to grow by the day, and so does competition – yet the latest research reveals interesting and even surprising results: consumer favourability towards advertising is rising. According to the "Kantar Media Reactions 2024" study, the share of consumers who view advertising favourably has grown from just 19 % in 2016 to 47 % today.

This, of course, does not mean that any advertising is suitable – quite the opposite. Favourability towards advertising is growing for several reasons, among them the professionalism and creativity of advertisers and the right choice of advertising channels in which the advertising is broadcast.

The full creative potential has to be summoned before the winter holidays – one of the most intense periods, not only for sales but also for advertising, and attracting consumer attention and standing out becomes especially difficult. Emotionally engaging, inventive ads compete for audience attention, screens and stands are filled with festive imagery and special offers, and an advertising campaign strategically distributed across different advertising channels becomes more important than ever.

Advertising campaigns implemented across different but purposefully chosen advertising media reach a large audience – those who use different channels. A consistent and unified message broadcast across several or more advertising media creates an effective campaign that reaches the target consumer and increases brand visibility and awareness. According to "Analytico" data, as many as 62 % of consumers who see advertising across different advertising channels are likely to purchase products or services every week. In other words, advertising across different media reaches potential customers – from building brand recognition to driving sales.

When choosing advertising spaces for a campaign, you should consider the key aspects: the target audience (for example, which advertising channels it prefers), the goal of the advertising campaign, the company's positioning and, of course, the visibility and reach of the advertising space itself. Strategically planned combinations of advertising spaces, together with professionally created, creative and high-quality advertising, build a memorable message and help you stand out in the flow of information.

For example, a particularly effective combination that creates a unified, visible advertising message is outdoor screens in cities paired with radio advertising. As much as 69 % of radio listening takes place away from home – most often in the car, at work and so on (according to "Nielsen" data). For this very reason, the combination of outdoor advertising and radio advertising makes a campaign both visible and audible – dynamic visuals on outdoor screens in cities are complemented by audio advertising on radio stations, thus building brand visibility and recognition. Equally effective is the synthesis of radio advertising and advertising stands, reaching consumers during longer car journeys.

To reach a positively minded audience, you can combine advertising on outdoor screens with, for example, advertising in a water park, which will create positive associations with the advertised brand. A traditional and, one could say, time-tested option for an effective campaign is advertising on radio and television, choosing both the radio station and the TV channel according to the target audience. Advertising out of home, which consumers view favourably (according to "Kantar" data), offers a wealth of different advertising space options – for example, advertising on outdoor screens and on public transport creates a creative and visible advertising campaign in the city, advertising inside public transport and at bus stations reaches attentive consumers who have time to absorb the advertising message, and advertising in business centres combined, for example, with advertising in suitable radio programmes attracts the attention of the target business-to-business (B2B) audience.

In a fast-changing, fragmented advertising world, a unified, creative and visible advertising campaign will help you achieve your goals, build brand recognition and stand out in the endless flow of information.

OWEXX advertising spaces – the largest selection of advertising spaces in Lithuania and the opportunity to achieve effective results

The largest selection of advertising spaces in Lithuania, a wide range of advertising spaces in Lithuania and Latvia, advertising campaign planning and management, creation of advertising clips, professional consultations – OWEXX advertising spaces offer high-quality, wide-spectrum advertising services that will let you create a striking and visible advertising message.

Top-quality outdoor screens in Lithuania, advertising stands and advertising trailers, advertising screens in the water park, medical institutions and shopping centres, advertising spaces at airports, business centres, the water park, on public transport and inside vehicles, advertising on radio and television and online – the OWEXX advertising space offering will let you choose the advertising tools that suit you and reach your target audience. And if you don't know where to start – OWEXX advertising professionals will plan your advertising campaign. Almost 30 years of experience in the advertising market allows us to make decisions that work.

A consistent advertising strategy and targeted dissemination of the advertising message in the right advertising channels ensure optimally exploited advertising campaign potential, successful results and brand visibility. Enjoy the festive season knowing that your message will attract attention and reach your target audience – in the right media, at the right time.