OWEXX outdoor screen network in Kaunas: quality, focus, trust

Outdoor screens on city streets, at intersections, squares and other gathering places, catching the attention of residents and city guests, have already become an integral part of the urban landscape. A bright, high-quality advertising medium that reaches a large audience – that's the OWEXX outdoor screen network in Kaunas.

Advertising in the temporary capital reaches a large audience

Kaunas is one of the fastest-growing cities, with new residential districts rising, business centres being built and new companies setting up. Lithuania's second-largest city also attracts visitors from other cities and tourists from abroad – the number of city guests reached more than 300,000 in 2023, more than half of them tourists from Poland, Latvia, Estonia, the United Kingdom, Ukraine, the USA and other countries. In 2023, the areas of Kaunas Old Town and Žaliakalnis were added to the UNESCO World Heritage List, so it is likely that even more people will want to see these sites in the temporary capital. An interesting fact – in a survey on outdoor advertising conducted by the agency Magna Global, as many as 75% of travellers said they had noticed outdoor advertising, and 55% were interested in the advertising message.

Kaunas has more than 300,000 permanent residents, and together with the Kaunas district – more than 400,000. People commuting to and from work every day, the city's busy streets, students, residents and city guests – that's a large audience for advertising on outdoor screens.

A dynamic, constantly changing, vibrant city – that's a space for advertising seen by a large audience. And modern, top-quality outdoor screens are part of a moving, bright and contemporary city, providing space for an attention-grabbing brand message.

Advertising on outdoor screens – a high-quality and reliable advertising medium

According to the Outdoor Media Association, attention increases by as much as 98% when people are out of home. This is one example of why out-of-home advertising is so effective and, even in the internet age, does not lose its position in the advertising market. Indeed, as more than one study shows, out-of-home advertising, such as on outdoor screens, encourages people to look for more information about a brand online. According to Nielsen research, as many as 5 out of 10 adults who saw an ad on an out-of-home medium search for more information in their smartphone browsers.

Outdoor screens are part of everyday city life. Bright and creative ads accompany daily journeys through city streets and build brand recognition, increase awareness, encourage the purchase of products and services, and inform about upcoming events and promotions.

What's more, out-of-home advertising is an advertising medium that consumers trust. And view favourably. As the latest research reveals, this medium is viewed favourably by both consumers and marketing professionals and ranks among the top five best-rated advertising channels by both groups. According to the Kantar Media Reactions 2023 study, which included consumers and marketing specialists from various countries, consumers view both out-of-home advertising and out-of-home screen advertising favourably, while marketing specialists rank out-of-home screen advertising third.

Consumer attention and the opportunity to stand out – that's what advertising on outdoor screens offers. And advertising in Kaunas, on the OWEXX outdoor screen network – that's a large audience, quality and bright, attention-grabbing advertising.

OWEXX outdoor screen network – the highest outdoor screen quality in Lithuania

The OWEXX outdoor screen network consists of outdoor screens located in visible city spots with constant heavy vehicle traffic, where objects attracting large flows of people are based, such as the largest shopping and leisure centres, business centres, arenas and so on. Outdoor screens are installed at major intersections and on main city streets, while the highest quality and high visibility ensure optimal conditions for advertising.

The outdoor screen "Centras / Senamiestis" at the intersection of Veiverių and H. and O. Minkovskių streets, next to Vytautas the Great Bridge, is a perfect example. As its name suggests, this modern outdoor screen, installed in 2023, stands almost in the very heart of Kaunas – the Old Town, Santaka Park, the Nemunas embankment and other popular attractions, as well as King Mindaugas Avenue, are all right here. The LED outdoor screen standing beside the busy intersection blends organically into the landscape, framed by Aleksotas Hill, while its bright advertising visuals command attention.

Schools and higher education institutions in the Aleksotas district, Old Town and city centre, business centres in Naujamiestis, the Akropolis shopping and leisure centre, Žalgiris Arena and other venues ensure a heavy flow of traffic through the intersection heading towards central Kaunas every day. That adds up to as many as 403,000 contacts per week.

The "Centras / Senamiestis" outdoor screen is just one of many examples illustrating optimal conditions for advertising. OWEXX outdoor screens are located in various cities across Lithuania and in the Latvian capital, yet they share the same advantages – visibility, top quality and a large audience. The OWEXX outdoor screen network stands not only for the highest quality of outdoor screens but of all the services we provide. Years of experience and satisfied clients are the best proof of that. Prime locations, high contact numbers and attention – that is advertising with OWEXX.