OWEXX outdoor screen network in Vilnius: top-quality outdoor screens and effective advertising

In Vilnius, where life never stops, creative outdoor advertising blends organically into the capital's scenery. Advertising broadcast on outdoor screens in streets and at intersections catches the eye of both city residents and visitors. A wide range of products, services, events, promotions and brands are showcased here, and outdoor screens reflect the dynamic image of Lithuania's capital.

Outdoor screens in the capital – visibility and a large audience

Vilnius is the most dynamically developing city in the Central and Eastern European region. It is home to more than half a million permanent residents, and in 2023 Lithuania's capital was visited by more than 1.2 million tourists who stayed in various accommodation establishments. The majority – as many as 69% – were tourists from foreign countries. Advertising in the country's capital is an opportunity to reach a large, diverse, international audience.

From Vilnius Old Town, a UNESCO World Heritage Site, to the cold borscht festival, from the biggest concerts to international companies – life never stops in the capital, and the city's outdoor screens are part of a living, moving, vibrant city.

According to 2023 data from the Out of Home Advertising Association of America, as many as 61% of consumers view advertising messages broadcast in out-of-home media positively. This is confirmed by the Kantar Media Reactions 2023 study, in which consumers rank out-of-home advertising and out-of-home screen advertising among the best-rated media.

Out-of-home media such as outdoor and indoor screens, advertising stands, etc. are used even by internet giants like Google and Amazon, as well as other major companies such as Apple, McDonald's, Disney, etc. Because it is a medium that helps you stay visible in today's information chaos.

After all, many people commute to work and back, to their studies, etc. along the same route every day – by car or public transport. Outdoor screens become part of daily journeys, announcing upcoming events, promotions, new and relevant products or services. This advertising does not annoy, yet it is bright and noticeable, and it often becomes a medium people rely on when looking for relevant and trustworthy information during their daily journeys through city streets.

OWEXX outdoor screens in Vilnius – top quality and optimal conditions for advertising

The OWEXX outdoor screen network in Vilnius means the most visible locations, high-traffic streets and major intersections, and top-quality outdoor screens. Bright, attention-grabbing advertising in a trusted medium – optimal conditions to be noticed and to build a connection with the consumer.

High consumer mobility ensures high visibility for outdoor advertising such as outdoor screens. According to 2023 data from the Out of Home Advertising Association of America, 85% of adults look at out-of-home advertising "always" or "most of the time". The same percentage of consumers say that advertising broadcast in out-of-home media is useful and valuable.

When installing an outdoor screen, many aspects are taken into account – to create the best possible conditions for advertising and a return for the advertiser. Visibility, number of contacts, location occupancy, surrounding facilities and even future prospects – newly built buildings, residential neighbourhoods, etc. All these elements are considered in order to create an advertising medium that is visible and guarantees a large audience.

One excellent example is the LED outdoor screen "Pašilaičiai", installed at the intersection of Ukmergės and A. Vienažindžio streets, in an extremely busy location in the capital where not only high-traffic streets intersect, but the surroundings are also full of various facilities that ensure large consumer flows. Not only large but also constant – business centres stand around the intersection and the outdoor screen, and new ones are being built. The intersection leads towards the Vilnius western bypass and the rapidly expanding residential neighbourhoods of Bajorai and Tarandė.

The "Ozas" LED outdoor screen, located at the intersection of Ozo St., Kalvarijų St. and Kareivių St., also stands next to venues that draw large consumer flows – the "Ozas" and "Akropolis" shopping and leisure centres, as well as the "Vichy" water park and the "Compensa" entertainment arena. This is a great opportunity to capture the attention not only of the regular audience that travels the city streets every day, but also of visitors coming out for entertainment and leisure, as well as guests from other Lithuanian cities and abroad. Just like the outdoor screens installed near city entrances and exits, such as the "Pašilaičiai" or "Ukmergės" screens, LED screens placed by large shopping centres, arenas and entertainment parks attract the attention of both locals and city guests who drop in briefly or stay for longer.

These are just a few examples of how outdoor screens deliver not only the highest advertising quality but also a large and diverse audience. So why not choose a medium that helps you stand out, is visible and enables bright, memorable advertising? One that is not only seen but also drives action? According to the Out of Home Advertising Association of America, as many as 65% of consumers who saw an ad in these out-of-home channels took some action – searched for more information online, on social media, etc. – while 52% used their smartphone to buy a product, visit a website, and so on.

The OWEXX outdoor screen network offers the highest-quality outdoor screens in Lithuania and Latvia. Vilnius, Kaunas, Šiauliai, Klaipėda, Panevėžys, Mažeikiai, Tauragė, Marijampolė, Utena, Alytus and other cities, plus the Latvian capital Riga – that means millions of contacts per week, attention, and a bright, high-quality, standout advertising message.

The OWEXX outdoor screen network in Vilnius https://www.owexx.com/reklama-ekranuose/ekranai/vilnius