OWEXX outdoor screen network in Kaunas: space for visible advertising campaigns

Kaunas is one of the most active business, trade and study centres in Lithuania; it is a city where audiences with different needs and interests concentrate. The scale of the city and different consumer segments provide many opportunities for advertising campaigns, offering reach of a large audience and consistent brand visibility.

OWEXX LED outdoor screen network, the largest in Lithuania and the Baltic States, offers advertising locations in different parts of Kaunas – from busy transport arteries to shopping, leisure or business spots.

City centre, main transport arteries, shopping and business centres

One of the main advantages of outdoor advertising is the ability to communicate with the audience in its daily environment, to organically enter its field of vision.

The screens offered by the OWEXX outdoor screen network in Kaunas are located in different city zones, so an advertising campaign can be planned both for mass visibility and for the desired target audiences by choosing one or several locations.
Advertising near the old town and centre, close to the shopping and leisure centres „Akropolis“, „Molas“, „Mega“ and the shopping village „Urmas“, on the way to business centres and visited objects – outdoor screens greet users in the busiest parts of the city. Different outdoor screen locations allow reaching different audiences: students, families, permanent residents of the city and district and guests, shopping centre visitors, business centre employees, seniors, etc.

Screens installed in different city zones cover the most important, strategic parts of the city and thus allow reaching a wider audience. For example, the outdoor screen „Centras / Senamiestis“ greets those travelling towards Vytautas the Great Bridge, the centre and old town directions and towards the Western bypass. The two-sided outdoor screen on Žemaičių plentas („Žemaičių pl.“ and „Mega“ screens) reaches not only Šilainiai residents but also those arriving in and leaving the city and going to the shopping and leisure centre „Mega“.

Another two-sided outdoor screen („Baršausko“ and „Tunelio“ screens) at the intersection of K. Baršausko and Breslaujos streets is near the KTU campus, business centres and the shopping centre „Molas“, visible to those travelling towards Šančiai, Dainava, Gričiupis, Petrašiūnai, and in the other direction – towards Žaliakalnis, the central part of the city, Freda and Aleksotas. Meanwhile, the outdoor screen „Varnių“ is visible to residents of Vilijampolė, Žaliakalnis, Šilainiai and others travelling via the Varnių bridge.

Additional advantages and opportunities are provided by the advertising format itself: high-quality, dynamic images are broadcast on outdoor screens, creating conditions for creative, attention-grabbing campaigns. Content on screens can be changed promptly, which is especially relevant for short-term promotions, seasonal campaigns, etc.

Some locations offer unique advertising opportunities – at the VI fort traffic circle, advertising is broadcast by a three-sided, curved outdoor screen capable of displaying advertising at a 360-degree angle („Molas“, „Girstučio“ and „Pramonės prospektas“ screens). This is an even more visible, impression-creating image ensuring opportunities for memorable communication.

Advertising that becomes part of the city

A wide selection of outdoor screens (and most importantly – in different parts of the city) allows implementing both local and larger-scale advertising campaigns in the temporary capital. For some campaigns, it may be important to reach residents of a specific district, for others, visibility throughout the city is necessary.

To increase brand awareness and recognition, it is best to choose locations in different parts of the city. This ensures consistent visibility to a wide audience, and different locations can perform different functions: for example, not only increase brand awareness but at the same time encourage sales by reaching an audience ready for purchase decisions near shopping centres.

And if needed, a campaign in one city can be expanded to other cities and Baltic States, as the OWEXX screen network offers screens both in Lithuania, Latvia and Estonia.

This is particularly relevant for long-term advertising campaigns. The more well-chosen outdoor screen locations you have, the more opportunities businesses get to become part of the user's everyday environment. An outdoor screen can be the user's first point of contact with a brand, after which information is sought online, on social media, and so on.

OWEXX: the largest selection of LED outdoor screens in Lithuania and the Baltics

Whether the campaign goal is to launch a new product, announce a promotion, or build brand awareness, the choice of outdoor screens lets you plan the campaign around different business objectives — selecting not only the relevant locations but also the campaign duration, broadcast intensity and timing.

These opportunities are provided by the OWEXX outdoor screen network operating in Kaunas and other cities across Lithuania, Latvia and Estonia. Strategic locations, a wide selection, high image quality and innovative advertising solutions — professionalism, quality, client trust and optimal advertising conditions matter to OWEXX.

More information about OWEXX LED outdoor screens in Kaunas https://www.owexx.com/reklamosplotai/reklamos-plotai/lauko-ekranai