OWEXX outdoor screen network in Šiauliai – quality advertising and environmentally friendly solutions

Outdoor screens in cities are the images that catch our attention on streets, at intersections, near shopping and leisure centres or other attractions. Bright and dynamic ads, the biggest, best-known and new brands, public service messages – outdoor screens have become synonymous with quality and reliability.

Trust in outdoor advertising has not declined over the years, and outdoor screens remain a particularly important part of an effective advertising campaign. The OWEXX outdoor screen network, offering LED outdoor screens in various Lithuanian cities, also offers high-quality outdoor screens in Šiauliai, one of which runs on solar-generated electricity.

Outdoor screens – advertising that consumers view favourably

Seeing the many outdoor advertising stands and screens in cities, one probably doesn't wonder why. Both businesses and consumers trust outdoor advertising. Why is outdoor advertising popular with its clients? Among the many reasons are the appeal of modern advertising media, the huge audience that certainly includes potential brand consumers, and statistics showing that about 98% of people encounter outdoor advertising at least once a week.

Most people have probably noticed that avoiding outdoor advertising, especially when living in a city or outside it, is practically impossible. We see it on our way to and from work, along major streets, at intersections, arenas or shopping centres. Outdoor screens fill empty spaces, enliven the environment, blend organically into the cityscape and sometimes even into the architecture. Outdoor advertising is visible but not irritating. Not only because, as various studies show, we are more open to new information when away from home, but also because advertising broadcast on outdoor screens does not intrude on personal space or interrupt what we are doing – it attracts attention but is not intrusive. As many as 55% of consumers find outdoor advertising engaging, and 71% rate it more favourably than online advertising (according to Statista). The outdoor advertising market is growing steadily, and that is no surprise – companies and organisations recognise the value that outdoor advertising delivers.

OWEXX outdoor screen network in Šiauliai

The OWEXX outdoor screen network's screens in the centre of Northern Lithuania deliver a large audience – an average of 902,000 contacts per week. The high number of contacts comes from strategically chosen outdoor screen locations, while their size and quality ensure that dynamic and bright advertising will certainly not go unnoticed.

The outdoor screen "Rūta", as its name suggests, stands next to the Rūta chocolate museum, at the intersection of Tilžės and Vytauto streets. This LED outdoor screen is located in the very centre of Šiauliai, so it attracts the attention not only of locals but also of city visitors. In general, there are far fewer large outdoor screens in city centres and old towns, so LED screens installed here offer an opportunity to stand out and be noticed. Heavy vehicle traffic flows not only towards the Rūta chocolate museum but also towards Aušros alėja, the higher education institutions, restaurants, hotels, the Sundial Square and other attractions located in the city centre. Around the intersection where the LED outdoor screen stands are educational institutions and various entertainment venues, with the popular shopping and leisure centre "Saulės miestas" nearby. The outdoor screen "Rūta" means high image quality and visible advertising reaching hundreds of thousands.

The outdoor screen "Didžiausia sankryža" (Largest Intersection) is distinguished not only by its high quality and strategically chosen, highly intensive traffic zone, but is also environmentally friendly – this outdoor screen runs on solar-generated electricity. Around the intersection where the LED outdoor screen stands are a popular sports club, hotels, a petrol station, car service centres and a shop, with residential neighbourhoods nearby and the shopping and leisure centre "Saulės miestas" and the Botanical Garden close at hand. Installed at the largest intersection in Šiauliai, made up of as many as 14 traffic lanes, the outdoor screen delivers a large and diverse audience – at the intersection of Dubijos and Žemaitės streets, an average of 457,000 vehicles pass by each week.

Every year, on 24 October, International Climate Change Day is marked, so this week is a great opportunity to talk about responsible, more sustainable solutions. Choosing such solutions not only contributes to environmental protection but also helps build the image of a reliable business, which is particularly important to consumers who increasingly choose brands whose values align with their own. An outdoor screen powered by solar-generated electricity is not only a space for high-quality, attention-grabbing advertising but also a message about a responsible and reliable business.

OWEXX outdoor screen network in Šiauliai https://www.owexx.com/reklama-ekranuose/ekranai/siauliai