OWEXX outdoor screen network in Vilnius: standout advertising and a large audience

Modern, bright, high-quality LED outdoor screens that bring life to city squares, streets and intersections are installed in locations where they best capture the attention of drivers and pedestrians, while also blending organically into the urban landscape. Dynamic advertising gives businesses and organisations the opportunity to present their activities, advertise products or services, inform consumers about novelties, announce promotions or send a social message. The possibilities are limitless, and consumer trust in outdoor advertising makes it possible to deliver your advertising message effectively. LED outdoor screens let you reach both a local — city — audience and a much larger one, especially if these are screens in the capital. The OWEXX outdoor screen network offers high-quality, attention-grabbing LED outdoor screens — read more about them in the article.

A key part of an effective advertising campaign — outdoor screens in the capital

Vilnius is currently home to more than half a million residents, not to mention the constant flow of visitors from other parts of Lithuania and tourists from abroad. This is one of the main advantages of running an advertising campaign in the country's capital — you can be sure that your ad will be seen not only by locals but also by residents of other cities and countries. So advertising on outdoor screens in Vilnius can target a local audience, for example residents of the Vilnius region, Vilnius locals or those living in a specific neighbourhood; or the audience of all Lithuania, and, if needed, it can be an excellent tool for raising brand awareness internationally. Outdoor screens at the city's entrances and exits are especially useful for the latter goal. Which outdoor screen location you choose to broadcast your ad on depends on the goals of your advertising campaign.

Information about the opening or renovation of a new store or service location, or perhaps a promotion announced there, is best broadcast on an outdoor screen located near that place or along the way to it. The broadcast ad will certainly reach the target audience — those who live nearby or visit the store or other establishment being advertised. The location of the outdoor screen can also be chosen according to the nature of the products or services being advertised. For example, LED outdoor screens along the way to expanding residential districts are perfect for advertising construction or interior goods and stores, and real estate. LED screens at the city entrances are perfect for inviting city guests to restaurants, shopping centres and various service locations in the city. You may be surprised, but outdoor advertising also becomes an object of interest for tourists exploring the city — it is one of the ways to get to know the daily life and habits of locals. Broadcasting ads on outdoor screens near the airport is also very handy for capturing the attention of an international audience. There are truly many possibilities — outdoor screens are perfect for achieving various advertising campaign goals.

LED outdoor screens installed on main streets, at large intersections or at the entrances and exits of the capital are perfect for advertising aimed not only at a local audience but also at a broader, nationwide Lithuanian audience. For spreading a message about a brand, introducing new products and services, increasing visibility or sending an important social message. Locations that attract large flows of people, such as huge intersections and busy streets, guarantee a large audience. Another place that ensures a large number of consumers see the advertising broadcast on outdoor screens is shopping centres, entertainment arenas and the like. Outdoor screens installed next to the most popular stores, shopping and leisure centres, arenas or on the facades of the aforementioned buildings guarantee that the advertising message being sent will reach a large number of people. According to data from the Magna Global agency, as many as 55% of consumers say that a message shown in outdoor advertising caught their attention and engaged them.

Newly installed outdoor screens mean even more attention and even more effective advertising. Naturally, a new advertising medium standing on a city street is bound to draw attention – especially from those who drive along those same streets every day to work or study. Very soon, the OWEXX outdoor screen network will be joined by two new, top-quality outdoor screens, "Pilaitės prospektas" and "Spaudos rūmai", and companies have the opportunity to be among the first to book advertising on the new LED screens.

OWEXX outdoor screen network in Vilnius

The OWEXX outdoor screen network offers high-quality, modern outdoor screens in Vilnius – at the largest intersections, next to popular shopping and leisure centres, entertainment arenas and along the main city streets.

The "Ozas" outdoor screen, named after one of the busiest streets in Vilnius, stands at the intersection of Ozo, Kalvarijų and Kareivių streets, near the "Ozas" and "Akropolis" shopping and leisure centres. A large outdoor screen of as much as 32 square metres and a top-resolution image ensure that the advertising broadcast on the screen will catch the attention of drivers and pedestrians. Since the LED outdoor screen stands in one of the busiest areas of the capital, where an average of 478,000 vehicles pass by each week, a large audience – which is sure to include target brand consumers – is guaranteed. What's more, in the warm season the outdoor screen will attract the attention of those heading to Žalieji ežerai. There are also plenty of other attractions around the screen, Ozo park, entertainment arenas – a great opportunity to run an effective advertising campaign.

The "Ukmergės" and "Pašilaičiai" outdoor screens are installed at very large intersections with constant heavy traffic, so they are seen by an exceptionally large number of consumers – an average of as many as 503,000 contacts per week. The "Ukmergės" LED outdoor screen is installed at the intersection of Ukmergės and Perkūnkiemio streets, and the "Pašilaičiai" LED outdoor screen – at the junction of Ukmergės and Antano Vienažindžio streets. Ukmergės street is one of the largest in the capital, and the popular shopping centres, petrol stations, business centres, car service centres, car wash and restaurants located around the intersections guarantee that the outdoor screens will be constantly seen by a large audience. These outdoor screens are especially convenient for those who want their advertising to be seen not only by Vilnius residents but also by city guests, as they are installed near the exits to the Vilnius western bypass and the A2 motorway, so they are perfectly visible to those travelling towards the city centre or heading to other cities.

The already mentioned "Pilaitės prospektas" and "Spaudos rūmai" outdoor screens are the latest addition to the OWEXX outdoor screen network. The "Pilaitės prospektas" LED outdoor screen will soon be installed at the intersection of Pilaitės prospektas and Spaudos street, and "Spaudos rūmai" – at the junction of Pilaitės prospektas and Sietyno street. This is an exceptionally high-intensity area – there is constant heavy vehicle traffic along Pilaitės prospektas, the Vilnius western bypass is nearby, and around the outdoor screens there are plenty of various attractions that draw large flows of people: business centres, hotels, educational institutions, grocery stores, etc. A large audience is also ensured by the nearby "Vilnius Outlet" shopping centre, which is heavily visited by Vilnius residents and city guests. Another distinctive advantage of these LED outdoor screens in Vilnius is their newness. New outdoor screens attract even more attention and create a sense of surprise – which makes the advertising even more effective.

The outdoor screens offered by the OWEXX outdoor screen network in Vilnius are a great opportunity to implement a high-quality and effective advertising campaign. The OWEXX outdoor screen network follows the motto – easy to see, because that is exactly what quality LED screens ensure – high visibility and a diverse audience.