OWEXX outdoor screen network: optimal conditions for advertising and top-quality screens

Have you ever tried counting how many ads you see every day? On your smartphone, on your computer screen? How many of them stay in your memory? The huge volumes of information that reach us every day often make us overlook even useful, relevant information. That is why brands wanting to build awareness and reach their target consumer particularly need advertising media that help them stand out. Outdoor screens in cities provide exactly what is needed for advertising to be noticed. The OWEXX outdoor screen network, offering top-quality LED outdoor screens in Lithuania and Latvia – that means visibility, a large audience and effective advertising.

The effectiveness of outdoor screens is confirmed by telling statistics

As consumers wander through an endless stream of information and ads, one may ask how much information is actually seen. Compared with other advertising tools, outdoor advertising has precisely this advantage – it is noticed, it draws attention, yet it does not interrupt what we are doing, unlike, for example, pop-up ads online. So when a consumer looks up at the bright advertising screens on city streets, they can focus on the information presented there. And brands can enjoy growing awareness and customer numbers. That is exactly what matters most to OWEXX – that outdoor screens create added value for the client and that advertising campaign results are effective. And a focus on outdoor screen quality, the best locations in the city and professional service delivers top-quality services.

According to Statista, about 71% of consumers say they watch outdoor advertising while travelling. As many as 65% of consumers who saw outdoor advertising took some kind of action, for example, looked for more information. A Nielsen study revealed that 56% of consumers trust outdoor advertising tools such as outdoor screens.

Consumer trust and attention

Outdoor advertising exists in the real world, on city streets and squares, so it is trusted more than, for example, online advertising. It is noticed, yet it does not annoy. Outdoor advertising makes people fix their gaze, even briefly, and read the advertising message being sent.

To create the most effective advertising campaign possible, you will not go wrong by choosing outdoor advertising tools. Even internet giants such as Google or Facebook use outdoor advertising for their own campaigns, because online advertising alone is not enough to stand out in the endless stream of ads and information. On the other hand, outdoor screens can direct the consumer to the medium you want – for example, to visit social networks or a website.

An Ocean Neuroscience study found that 48% of consumers are more likely to click on an ad seen on their smartphone if they had previously seen the same ad on an outdoor advertising tool. This shows that advertising on outdoor screens stays in consumers' memory and invites them to take further action. This trend demonstrates how important it is to think through an advertising campaign and include outdoor advertising tools in it.

New OWEXX outdoor screens – even more impactful advertising

Very soon the OWEXX outdoor screen network will be joined by two new, modern, top-quality outdoor screens – „Pilaitės prospektas“ and „Spaudos rūmai“. New outdoor screens in the city draw even more consumer attention. A new advertising tool stands out, creates an impression of surprise and solidity, and the products being advertised stay in the audience's memory. Advertising broadcast on a new, modern outdoor screen is part of a reliable business image.

The location of every newly installed outdoor screen is carefully considered: the traffic intensity on the street and the number of potential contacts, the surrounding objects, how the outdoor screen will blend into the cityscape, whether it will be clearly visible and not obscured by other objects, and what the prospects are for the future – for example, new developments being built, movement, etc. Long-standing experience in the market allows us to make decisions that bring the greatest benefit to the advertiser. So the client can be sure of getting optimal conditions for their advertising. „Easy to trust“ is the motto OWEXX follows, and long-standing clients, service quality and prompt support confirm it.

The outdoor screens "Pilaitės prospektas" and "Spaudos rūmai" will be installed in an especially high-traffic zone. Pilaitės prospektas carries a constant, heavy flow of vehicles – both towards Vilnius city centre and the Old Town and the popular shopping and entertainment centre "Panorama", and towards the Vilnius western bypass and the "Vilnius Outlet" shopping centre. Around the new outdoor screens are various business centres, shops, hotels, restaurants and more. Advertisers who book ad broadcasts on the new outdoor screen can be sure that their message will not go unnoticed.

The OWEXX outdoor screen network offers outdoor screens in Lithuania and Latvia

The OWEXX outdoor screen network offers high-quality outdoor screens in Vilnius, Kaunas, Šiauliai, Klaipėda, Alytus, Marijampolė, Tauragė and other Lithuanian cities, as well as in Riga. Millions of contacts per week and bright, eye-catching advertising – everything you need to be noticed.

Outdoor screen locations in cities must be very carefully chosen. These are exactly the kind of outdoor screens – standing in places where they don't slip past the eye and deliver a high number of contacts – that the OWEXX outdoor screen network offers. One example is the "Ukmergės" and "Pašilaičiai" outdoor LED screens, installed in a high-intensity zone, near the "BIG" and "Depo" shopping centres and the entry and exit of the A2 motorway. These LED screens deliver as many as 503,000 contacts per week. In addition to these modern, top-quality outdoor screens, the OWEXX outdoor screen network also offers other outdoor screens in the capital – guaranteed attention from both locals and city visitors. Outdoor screens in Vilnius, by busy streets and intersections, popular shopping centres and arenas – that's advertising with a large audience.

The OWEXX outdoor screen network also offers LED screens in other major Lithuanian cities – Kaunas, Šiauliai, Klaipėda and others. In Šiauliai and Klaipėda, ad broadcasts are offered on outdoor screens powered by solar-generated electricity. This is responsible and sustainable advertising. Broadcasting advertising on eco-friendly screens in Šiauliai and Klaipėda not only gives you the chance to reach a large audience and stand out from competitors, but also to build the image of a responsible, environmentally friendly brand. Back in 2020, a survey by McKinsey and Company showed that as many as 60% of consumers prefer brands that care about sustainability.

Outdoor screens in Alytus, Anykščiai, Tauragė, Marijampolė, Trakai, Joniškis and Mažeikiai – a chance to be visible in various Lithuanian cities and to run an advertising campaign that works across many Lithuanian regions. The outdoor screens are installed in visible locations that guarantee a high number of contacts. These are the main city streets, major intersections, popular gathering places such as arenas, shopping and entertainment centres, the city centre and more.

The OWEXX outdoor screen network also offers the opportunity to be visible to an international audience – you can include ad broadcasts on outdoor screens in Riga in your advertising campaign. This is a great opportunity to increase your brand awareness in the neighbouring country and attract even more customers. The outdoor screens offered are in high-footfall locations in the Latvian capital: the city centre, near popular shopping centres, alongside the main busy streets and intersections and more.

Be visible with OWEXX

OWEXX offers not only the highest-quality outdoor screens in Lithuania, but also the creation of advertising videos for screens and the entire advertising campaign. It's quality, professionalism and delightful results. Long-standing clients and successfully executed advertising campaigns prove that the values OWEXX is built on – professionalism, quality, openness, creativity – are reflected in real work.

A company operating for more than 28 years has already earned the trust of its clients. Advertising broadcast on outdoor screens draws attention and creates an effective, memorable advertising campaign. Not getting lost in the endless stream of information and ads is a mission that's possible if you create your advertising together with OWEXX.

More information about the OWEXX outdoor screen network https://www.owexx.com/reklama-ekranuose/ekranai