OWEXX outdoor screens in Mažeikiai: how does advertising in smaller cities help boost online sales?

The latest research data confirms the enduring effectiveness of outdoor advertising – it is one of the most highly rated advertising media among both consumers and marketing professionals. Advertising on outdoor screens prompts people to look for more information about the brand online and to visit its website. That is why it is important to include in an advertising campaign not only outdoor screens in the largest cities, but also those in smaller cities, reaching the audience that lives and works there. The brightest advertising in Mažeikiai – that's how you could describe the OWEXX outdoor screen network's LED outdoor screens offered in this city. And right now is an especially good time for broadcasts on outdoor screens – the OWEXX outdoor screen network is offering discounts of up to 85%.

An advertising medium that reaches audiences in both large and smaller cities

To drive sales across all of Lithuania, outdoor screens are one of the most suitable tools. The OWEXX outdoor screen network offers broadcasts on outdoor screens in Vilnius, Klaipėda, Kaunas, Šiauliai and other cities, as well as in smaller Lithuanian cities, so the advertising reaches a large and diverse audience. A precise, engaging advertising message that hits the bullseye on an outdoor screen is exactly what you need for a successful advertising campaign. According to Nielsen data, outdoor advertising is the most effective way to encourage consumers to visit the advertised brand's online store, social networks or similar.

Advertising on outdoor screens in various cities is especially relevant for companies operating online – e-commerce businesses, those publishing information on portals and similar. Advertising on outdoor media can increase the number of brand searches online, visits to the website and, of course, online sales.

According to Magna Global research, 71% of consumers believe that outdoor advertising stands out more than online advertising. A 2023 study by the Outdoor Advertising Association of America revealed that 42% of consumers purchased the advertised product after seeing an ad on an outdoor medium.

Advertising on outdoor screens in Mažeikiai – bright and eye-catching

Mažeikiai is the largest city in Telšiai County. It is home to more than 36 thousand permanent residents, has suitable infrastructure for business development, and hosts the only oil refinery in the Baltic states. Being one of Lithuania's most important industrial cities is a distinctive advantage of Mažeikiai – many professional engineers and other specialists work here, and more than one foreign-capital company operates here. Advertising on outdoor screens – encouraging people to buy products or services, visit an online store, or promoting a current offer – is seen by an audience with considerable purchasing power.

The outdoor screens offered by the OWEXX outdoor screen network in Mažeikiai, "Centras" and "Naftininkų", are advertising in the city centre, the most densely populated area of the city, and Žemaitijos Street, which intersects with Naftininkų Street, is one of the main streets forming the city's transport network. Two high-quality outdoor screens facing different directions mean eye-catching, dynamic, bright advertising.

The outdoor screens are installed on the roof of a building that houses various restaurants. This is advertising that is clearly visible to both pedestrians and road users, blending into the cityscape. High image quality guarantees bright, high-quality advertising, and the location of the LED screens ensures a large audience and visibility.

Around the intersection where the LED outdoor screens are installed, there are many frequently visited locations – the Mažeikiai Culture Centre, the Naftininkų Library of the Henrikas Nagys Public Library, and the Church of St. Francis of Assisi. Nearby is the "Grūstė" shopping centre, various shops and pharmacies, and close by are popular food and household goods stores and petrol stations. Such locations attract a large number of consumers, which means a guaranteed audience for advertising on outdoor screens.

Consumers notice advertising more in media they like

The Kantar study "Media Reactions 2023" found a strong correlation between the advertising medium users pay attention to and the one they prefer. Advertising that doesn't annoy, doesn't disrupt everyday activities and doesn't intrude on personal space is rated far more favourably — and therefore gets seen. After all, what good is advertising that is skipped over or, worse still, irritates? Since outdoor advertising is viewed favourably, it is also more noticeable.

Population and job growth in cities, public transport infrastructure, leisure habits and other factors make outdoor advertising one of the best tools for getting noticed. Add to that positive consumer sentiment towards this advertising medium, and an effective, cost-efficient campaign that builds a positive business image is within reach.

Don't miss out — discounts of up to 85% on advertising broadcasts on outdoor screens

There is currently an exceptional opportunity to buy advertising broadcasts on the OWEXX outdoor screen network, including outdoor screens in Mažeikiai, at an attractive price. There is probably no better time to try a new advertising tool than now — the start of the year, new advertising campaigns being planned, and the discounts offered by OWEXX reaching as much as 85%. Don't miss out — let OWEXX take care of your advertising campaign.

The OWEXX outdoor screen network operates in more than ten Lithuanian cities and in Riga. Vilnius, Kaunas, Klaipėda, Šiauliai, Marijampolė, Alytus, Tauragė and other cities — here you will see bright, top-quality LED outdoor screens. Reach audiences in both the major cities and other regions, and enjoy the results of your advertising campaign.

Advertising on outdoor screens answers the question of how to be noticed in the endless flow of advertising and information, where consumer attention is worth its weight in gold.