OWEXX outdoor screen network in Vilnius: visibility that creates success

OWEXX offers the largest outdoor screen network in the Baltics, connecting outdoor screens in cities across Lithuania, Latvia and Estonia. It's a multitude of top-quality LED screens located at high-traffic intersections and streets in both major and smaller cities, next to shopping centres, arenas, business centres, in city centres and other high-occupancy zones. This time, the article takes a closer look at the outdoor screen network in Lithuania's capital – the opportunities for visible, high-quality advertising in Vilnius.

OWEXX outdoor screen network in the capital

Locations ensuring optimal visibility, top-quality outdoor screens and a large audience for the advertising message broadcast on the screens – that's the OWEXX outdoor screen network in Vilnius.

The outdoor screens OWEXX offers in Vilnius are located at major intersections and streets with heavy vehicle traffic. These are highly busy areas of the capital – outdoor screens are installed near city entrances/exits, next to business and shopping centres, arenas, amusement parks and more. Modern, high-quality LED screens catch the attention of Vilnius residents and city guests alike, while blending into the urban landscape and creating an attractive, contemporary advertising image.

For example, the LED screens offered by the OWEXX outdoor screen network – "Pilaitės prospektas", "Spaudos rūmai", "Ukmergės", "Pašilaičiai" – stand at busy Vilnius intersections where various business centres are located. Outdoor screens at locations near business centres provide excellent opportunities for business-to-business (B2B) communication, as they make it possible to reach specialists, company executives and potential partners; moreover, the message is seen many times.

The aforementioned modern outdoor screens are near the entrances to the capital, on the way to large residential districts and the city centre. The abundant vehicle flows passing the outdoor screens every day mean a large audience for the high-quality advertising broadcast on them.

Optimal conditions for effective advertising are also provided by the "Vilnius Outlet" and "Ozas" outdoor screens, installed near popular and well-known shopping and leisure centres in Vilnius. The "Vilnius Outlet" outdoor screen, as its name suggests, is next to the largest outlet centre in Northern Europe – an optimal opportunity to capture the attention of shopping centre visitors ready to make purchasing decisions. The outdoor screen is visible both to those heading to the shopping centre and those leaving it, as well as to those driving along Pilaitės prospektas. Meanwhile, the "Ozas" LED screen attracts attention at the large intersection of Ozo and Kalvarijų streets, near the popular shopping and leisure centres "Ozas" and "Akropolis", the "Vichy" water park and entertainment arenas.

These and other screens offered by the OWEXX outdoor screen network in Vilnius ensure maximum visibility and audience reach – both Vilnius residents and city guests – in the capital. Top outdoor screen quality, optimal locations and a creative, attention-grabbing advertising message – a combination that creates successful advertising campaigns.

Outdoor screens: the trust of consumers and marketing specialists

Out of home advertising has long remained among the advertising channels that have earned the greatest favour of consumers and marketing specialists. For several years now, the "Kantar" study "Kantar Media Reactions" has shown that this advertising channel has no intention of giving up its position. According to the 2024 data of the study, which surveys consumers and marketing specialists from various countries, out of home advertising (including, of course, outdoor screens) was in the top five best-rated advertising channels by both consumers and marketing specialists, while digital out of home ads were in first place in the marketing specialists' top five.

According to this year's "Kantar Media Reactions 2025" study data, digital out of home advertising appears in the top five of both surveyed groups, as does out of home advertising in general. It can be said that this advertising channel is a trusted advertising tool that helps create visible campaigns that effectively reach the consumer.

Outdoor screens installed in high-visibility city locations become part of the dynamic urban rhythm – broadcasting a bold advertising message at busy intersections, on streets and next to attractions that draw large crowds. Advertising seen during everyday city journeys catches the eye without being intrusive. Top-quality advertising on outdoor screens – on the OWEXX outdoor screen network.

The largest outdoor screen network in the Baltics – OWEXX

OWEXX offers the largest outdoor screen network in the Baltics – modern, high-quality outdoor screens in strategically selected locations across cities in Lithuania, Latvia and Estonia, delivering a visible, effective, high-quality advertising message that reaches a huge audience.

Outdoor screens in Vilnius, Tallinn and Riga – the Baltic capitals – and in other large and smaller cities, with advertising broadcast city-wide, nationwide or internationally – these are optimal opportunities for memorable advertising campaigns in a medium that has earned consumer trust. Advertising that leaves an impression – create it with the OWEXX outdoor screen network.