OWEXX outdoor screens in Kaunas: a new double-sided screen in a high-traffic zone

The OWEXX outdoor screen network, which is expanding intensively in Lithuania's major cities, recently introduced as many as four new screens in Kaunas. The network's expansion is focused on highly visible locations and optimal solutions – to ensure maximum advertising effectiveness. This time, the article looks at one of the latest OWEXX network solutions – a modern, double-sided outdoor screen in the temporary capital, at an extremely high-traffic intersection.

Outdoor screens "Baršausko" and "Tunelio": heavy traffic and visibility

The OWEXX network in Kaunas offers a wide selection of screens: screens next to or near shopping centres, on streets and at intersections that attract heavy vehicle traffic, and also in the centre of the temporary capital. The outdoor screen locations have been selected to blend into the cityscape and reach the widest and most diverse audience of Kaunas residents and city guests, covering different areas of the city and thus helping to create consistent advertising campaigns visible across the whole city.

A modern, top-quality double-sided screen has been installed at the intersection of K. Baršausko and Breslaujos streets. The double-sided screen format allows you to reach audiences travelling in different directions.

The "Baršausko" outdoor screen is visible to traffic travelling along K. Baršausko street towards the "Molas" shopping and leisure centre and the Sixth Fort roundabout. Heavy vehicle traffic arrives via Tunelio street from the city centre, the M. K. Čiurlionio bridge, and the Freda and Aleksotas districts. Traffic passing the screen heads towards the Aukštieji Šančiai, Gričiupis, Petrašiūnai and Dainava districts, as well as towards nearby business and shopping centres, the KTU "Santaka" valley and the student campus.

The "Tunelio" outdoor screen is visible to traffic travelling in the opposite direction – towards Tunelio street and Radvilėnų highway, Ąžuolynas park and the Lithuanian Zoo, Dainų valley, the Darius and Girėnas stadium, the city centre and Žaliakalnis.

The double-sided outdoor screen is installed in an optimal location – here the flows of city residents travelling to different Kaunas districts intersect, surrounded by popular destinations visited by both locals and city guests, such as Ąžuolynas park or the Lithuanian Zoo, with a shopping and leisure centre nearby, as well as higher education institutions. The advertising on the screen is seen by a large audience belonging to different segments, and the average number of contacts at this intersection exceeds 400 thousand per week.

OWEXX outdoor screen network: the largest outdoor screen offering in Lithuania and the Baltic states

The OWEXX outdoor screen network, offering the largest selection of outdoor screens in Lithuania and the Baltic states, ensures optimal conditions for advertising – the highest outdoor screen quality, exclusive and modern solutions, and strategically selected locations that generate large consumer flows create opportunities for visible and effective campaigns.

The outdoor screen network is currently expanding intensively in Vilnius and Kaunas. At the beginning of May, it not only introduced new screens in Kaunas, but also an exclusive outdoor advertising solution in Vilnius – a three-sided, curved screen next to the "Akropolis" shopping and leisure centre, at the intersection of Ozo and Gelvonų streets, in one of the most intensive zones in Lithuania and the Baltic states.

The expansion of OWEXX outdoor screens reflects the growing demand for digital out-of-home advertising. Outdoor screens give brands the opportunity to be visible at strategically important city points, to communicate effectively with both mass and target audiences, and to build and increase brand awareness and recognition. According to "Kantar Media Reactions 2025" data, digital out-of-home advertising ranks among the top five most favourably rated advertising channels among both marketing professionals and consumers ("Kantar", 2025).

The new double-sided screen in Kaunas, in an intensive city zone, is yet another opportunity for a visible and memorable advertising campaign. More information about the new screens offered by the OWEXX screen network in Kaunas https://www.owexx.com/reklama-ekranuose/ekranai/kaunas. OWEXX – easy to trust.